1.
The Business Value of AI’s
Divergent Intelligence
AI is growing fast : What’s next for brands to predict customer needs

2.
Constraints, Divergence
Creativity, Biology

3.
CONVERGENT THINKING vs.
DIVERGENT THINKING
Convergent thinking is the ability to answer questions correctly, is mainly a display of memory and logic.
Divergent thinking is the ability to generate many potential answers from a single problem or question,
shows curiosity, and ability to think “outside the box.”

4.
DIVERGENT AI
What computers lack is imagination, or rule-breaking curiosity: divergence.
What if AI’s real advantage over humans was precisely its divergent
intelligence—its creative potential?

5.
OUR CHALLENGE
UNDERSTANDING CULTURAL Shifts
through Divergent AI

6.
The world
your competitors
can’t see.

7.
Successful Divergent AI applications
in two of the hottest industries:
Beauty&Cosmetics and Food&Beverage

8.
Beauty
&
Cosmetics

9.
EMBRACE
BEAUTY
GLOWING
FEMALE
LIPS
COMMERCE
CONSUMER
DIVERSITY
SKINCARE
NUDE
FLAWLESS
NAKED
PRODUCTS
DARK
LIPSTICK
EQUALITYINCREASE
NSFW
MELANIN
SKIN
CARE
HAIR
OIL
STUDY
NUDES
MICHAEL
CLEAR
BODY
BODY
NSFW
MYSTERIOUS
GORGEOUS
LIP
MAKEUP
Which are the rising divergent correlations?

10.
EMBRACE
BEAUTY
GLOWING
FEMALE
LIPS
COMMERCE
CONSUMER
DIVERSITY
SKINCARE
NUDE
FLAWLESS
NAKED
PRODUCTS
DARK
LIPSTICK
EQUALITYINCREASE
NSFW
MELANIN
SKIN
CARE
HAIR
OIL
STUDY
NUDES
MICHAEL
CLEAR
BODY
BODY
NSFW
MYSTERIOUS
GORGEOUS
LIP
MAKEUP
Which are the rising divergent correlations?

11.
EMBRACE
BEAUTY
GLOWING
FEMALE
LIPS
COMMERCE
CONSUMER
DIVERSITY
SKINCARE
NUDE
FLAWLESS
NAKED
PRODUCTS
DARK
LIPSTICK
EQUALITY
INCREASE
NSFW
MELANIN
SKIN
CARE
HAIR
OIL
STUDY
NUDES
MICHAEL
CLEAR
BODY
BODY
NSFW
MYSTERIOUS
GORGEOUS
LIP
MAKEUP
Which are the rising divergent correlations?

12.
EMBRACE
BEAUTY
GLOWING
FEMALE
LIPS
COMMERCE
CONSUMER
DIVERSITY
SKINCARE
NUDE
FLAWLESS
NAKED
PRODUCTS
DARK
LIPSTICK
EQUALITY
INCREASE
NSFW
MELANIN
SKIN
CARE
HAIR
OIL
STUDY
NUDES
MICHAEL
CLEAR
BODY
BODY
NSFW
MYSTERIOUS
GORGEOUS
LIP
MAKEUP
Which are the rising divergent correlations?

13.
EMBRACE
GLOWING
FEMALE
LIPS
COMMERCE
CONSUMER
DIVERSITY
SKINCARE
NUDE
FLAWLESS
NAKED
PRODUCTS
DARK
LIPSTICK
EQUALITY
INCREASE
NSFW
MELANIN
SKINCARE
HAIR
OIL
STUDY
NUDES
MICHAEL
CLEAR
BODY
BODY
NSFW
MYSTERIOUS
GORGEOUS
LIP
MAKEUP
BEAUTY
Which are the rising divergent correlations?

14.
EMBRACE
BEAUTY
GLOWING
LIPS
COMMERCE
CONSUMER
DIVERSITY
SKINCARE
NUDE
FLAWLESS
NAKED
PRODUCTS
DARK
LIPSTICK
EQUALITY
INCREASE
NSFW
MELANIN
SKIN
CARE
HAIR
OIL
STUDY
NUDES
MICHAEL
CLEAR
BODY
NSFW
MYSTERIOUS
GORGEOUS
LIP
MAKEUP
BODYFEMALE
Which are the rising divergent correlations?

15.
EMBRACE
BEAUTY
GLOWING
FEMALE
LIPS
COMMERCE
CONSUMER
DIVERSITY
SKINCARE
NUDE
FLAWLESS
NAKED
PRODUCTS
DARK
LIPSTICK
EQUALITY
INCREASE
NSFW
MELANIN
SKIN
CARE
HAIR
OIL
STUDY
NUDES
MICHAEL
CLEAR
BODY
NSFW
MYSTERIOUS
GORGEOUS
LIP
MAKEUP
BODY
Which are the rising divergent correlations?

16.
EMBRACE
FEMALE
LIPS
COMMERCE
SKINCARE
FLAWLESS
NAKED
PRODUCTS
DARK
LIPSTICK
INCREASE
NSFW
MELANIN
CARE
HAIR
OIL
NUDES
MICHAEL
CLEAR
BODY
MYSTERIOUS
GORGEOUS
LIP
MAKEUP
BEAUTY
GLOWING
CONSUMER
DIVERSITY
NUDE EQUALITY
SKIN
BODY
Which are the rising divergent correlations?

17.
EMBRACE
FEMALE
LIPS
COMMERCE
SKINCARE
FLAWLESS
NAKED
PRODUCTS
DARK
LIPSTICK
INCREASE
NSFW
MELANIN
CARE
HAIR
OIL
NUDES
MICHAEL
CLEAR
BODY
MYSTERIOUS
GORGEOUS
LIP
MAKEUP
BEAUTY
GLOWING
CONSUMER
DIVERSITY
NUDE EQUALITY
SKIN
BODY
Which are the rising divergent correlations?

18.
CONSUMER / SKIN
DIVERSITY / GLOWING
EQUALITY / NUDE
FACT
March 10th 2017
The connection
between
Diversity and
Glow has been
growing as a
rising star in the
last 2 months
FACT
April 21st 2017
Consumer and
Skin share a
timeline peak in
Beauty &
Cosmetics
industry
FACT
April 10th 2017
The correlation of
Nude and
Equality in USA
has been growing
in the last 6
months
UNDERSTANDING Connections

19.
Cosmetics embraces
multiracial diversity
April 13th 2017
INSIGHT
Cosmetics color choices
are now consumer-driven
“Nude” color is now a way to
promote racial equality
April 10th 2017
INSIGHT
April 21th 2017
INSIGHT
Evolving concepts

20.
April 2017
50 shades of nude
This trend has been growing in the last 12 months. It is experiencing
a +7% growth this month.
April 13th, 2017
Cosmetics embraces
multiracial diversity
April 21st, 2017
Cosmetics color
choices are now
consumer-driven
April 10th, 2017
Cosmetics embraces
multiracial diversity
Nov 2015 Mar 2016 Jul 2016 Nov 2016 Mar 2017 Jul 2017 Oct 2017
Projecting CULTURAL trends

21.
Business Actions

22.
Food
&
Beverage

23.
broccoli
pasta
sauce
garlic
ginger
tacos
macaroni
steak
dumpling pork
onion
cous-cous
soup
spaghetti
parsley
pumpkin
cheese
bread
wings
salt
sour
ramen
pudding
vegetable
penne
bacon
burger
sandwich
potato
fish
salmon
chicken
pizza
brownie
hamburger
pastry
ribssausage
tuna
BEER

24.
broccoli
pasta
vegetable
macaroni
spaghetti
parsley
penne
sauce
garlic
gingerchicken
pumpkin
steak
cheese
bread
tacos
pizza
bacon
brownie
burger
hamburger
sandwich
dumpling pork
onion
potato
wings
pastry
salt
sour
ramen
cous-cous
soup
ribssausage pudding
fish
tuna
BEER
salmon

25.
broccoli
pasta
vegetable
macaroni
spaghetti
parsley
penne
sauce
garlic
gingerchicken
pumpkin
steak
cheese
bread
tacos
pizza
bacon
brownie
burger
hamburger
sandwich
dumpling pork
onion
potato
wings
pastry
salt
sour
ramen
cous-cous
soup
ribssausage pudding
fish
tuna
BEER
salmon

26.
pasta
vegetable
macaroni
spaghetti
parsley
penne
sauce
garlic
gingerchicken
pumpkin
steak
cheese
bread
tacos
pizza
bacon
brownie
burger
hamburger
sandwich
pork
onion
potato
wings
pastry
salt
sour
cous-cous
ribs
sausage
pudding
fish
BEER
broccoli
dumpling
ramen
soup
tuna
salmon

27.
pasta
vegetable
macaroni
spaghetti
parsley
penne
sauce
garlic
gingerchicken
pumpkin
steak
cheese
bread
tacos
pizza
bacon
brownie
burger
hamburger
sandwich
pork
onion
potato
wings
pastry
salt
sour
cous-cous
ribs
sausage
pudding
fish
BEER
broccoli
dumpling
ramen
soup
tuna
salmon

28.
BEER
dumpling
BeerBot
Engage Consumers

29.
BEER
dumpling
BeerBot
Engage Consumers

30.
BEER
dumpling
BeerBot
Type a message...
Human: Hi !
Bot: Hi, there.
It's dinner time, want
some suggestions about
that?
Human: uh yes
Bot: What's your
favourite beer?
Human: …. Ipa
Engage Consumers

31.
BEER
dumpling
BeerBot
Type a message...
Bot: Oh, perfect, are
you in the mood for
something new?
Our Ipa goes perfectly
with Chinese
dumplings!
Bot: have you tried
them?
Bot: If you want you
can order them online
here and have them
by 9:15pm
Bot: Cheers!
Engage Consumers

32.
BeerBot
Type a message...
Human: Hi !
Bot: Hi, eating
something tasty? send
me a pic and I'll tell
what's the best beer to
go with it
BEER
broccoli
Engage Consumers

33.
BeerBot
Type a message...
Bot: Looks like you're
having pasta with
Olives +
Broccoli +
Bot: Did I miss
anything?
______ +
BEER
broccoli
Engage Consumers

34.
BeerBot
Type a message...
Bot: Look like you're
having pasta with
Olives +
Broccoli +
______ +Parsley
Bot: Did I miss
anything?
Bot: Oh, great!
BEER
broccoli
Engage Consumers

35.
BeerBot
Type a message...
Bot: Our lager would be
perfect for your meal
Bot: Would you like
another
recommendation?
Bot: Enjoy! Cheers
BEER
broccoli
Engage Consumers

36.
OUR NEXT CHALLENGE
FROM UNDERSTANDING to
GENERATING CULTURAL Shifts
Divergent Ai as competitive advantage booster

37.
80s reloaded
Dapper
Evening
elegant
Boho
NEW PATCHWORK
Nextatlas Style Model
Fashion
Timeline last 12 months
PARTCHWORK STYLE
Timeline last 12 months
FLORAL PATTERNS

38.
Modern
Timeline (last 12 months)
Nextatlas Style Model
Interior Design
CHINESE
LUXURY
CONTEMPORARY
ECLECTIC
LUXURY
Chinese
Timeline (last 12 months)
Eclectic
Timeline (last 12 months)
MODERN
CONTEMPORARY

39.
Nextatlas Style Model
Interior Design
Modern
Chinese Eclectic
Future Trending Style

40.
What’s your challenge?
Send us an email with one word that encapsulates the problem you most often face.
We’ll let our divergent AI work it and get back to you with something unexpected and useful
fom18@nextatlas.com
LUCA MORENA
Co-Founder and Co-CEO
luca@icoolhunt.com
MARIO COLETTI
Managing Director UK
mario.coletti@icoolhunt.com
Nextatlas by iCoolhunt UK
Capital House, 25 Chapel St
Marylebone, London
www.nextatlas.com