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Wirtschaftsförderung 2020 - Was Wirtschaftsförderung von Trends lernen kann

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Welche Trends beeinflussen die Art, wie Wirtschaftsförderung mit ihren Angeboten auf Unternehmen zugeht? Welche neuen Impulse gibt es in den Themenfeldern Finanzierung, Innovationsförderung, Beratung, Gründerförderung, Gewerbeimmobilien, Standortmarketing und Infrastruktur? Welche Rolle spielen z.B. Crowdfunding, Co-Working, Fabbing, Open Innovation? Vortrag am 12.3.2014 bei der NSI-FAchtagung in Oldenburg.

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Wirtschaftsförderung 2020 - Was Wirtschaftsförderung von Trends lernen kann

  1. 1. Wirtschaftsförderung 2020 Trends und Ausblicke Mario Leupold Innovationszentrum Niedersachsen GmbH Finanzierung Innovationsförderung Beratung Gründerförderung Gewerbeimmobilien Standortmarketing Infrastruktur
  2. 2. Trends sind im Trend. Zukunftsinstitut TrendOne GDI Kairos Future Trendbüro Trendhunter 2bAhead Grafik: Zukunftsinstitut
  3. 3. Anatomie eines Trends Beobachtungen Daten Anekdoten Muster Tipping Point Wildcards Black Swan Szenario 1 Szenario 3 Szenario 2 heute Hypothese Diagnose nach Pillkahn 2007
  4. 4. Crowdfunding wird als Alternative zu öffentlicher Förderung genutzt. Kickstarter Indiegogo ScienceStarter Seedmatch NordStarter Smava
  5. 5. Co-Working schafft neue Kooperationsmodelle. Betahaus Berlin ShareDesk Desktime Jelly Werkbox München Offene Werkstätten
  6. 6. „Dritte Orte“ ersetzen reguläre Geschäftsräume. Foto: Simon Blake St. Oberholz Berlin Workation Week OpenFinca Unperfekthotel Nähcafés StartupBus
  7. 7. Pop-ups ermöglichen temporäre Geschäftsmodelle. Steel Space ZwischenZeitZentrale URBANAUTS GrubClub Papaya Playa Project Caravan Shops
  8. 8. Fabbing verändert Produktentwicklung, Herstellung und Vertrieb. 3D-Druck Fablabs Fabshops Thingiverse Ponoko Hackerspaces
  9. 9. Durch Granular Entrepreneurship entsteht ein neuer Unternehmertyp. Freelancing Clickworking Gigworking Making Dawanda oDesk Foto: christo.cc
  10. 10. Crowdsourcing öffnet Innovationsprozesse. Innocentive Atizo Quirky Moving Ideas Innovationskraftwerk Gamification Abbildung: Local Motors
  11. 11. Durch Local Citation wird Standortqualität neu definiert. Foto: Google Location Based Service SEO Google Places Foursquare Yelp Facebook
  12. 12. Das „Muster“: Immer mehr machen immer öfter immer weniger und erreichen damit immer mehr mit immer mehr. Crowd-Prinzip 24/7-Always on Long Tail Connectivity Prosuming
  13. 13. Wirtschaftsförderungen beobachten permanent und systematisch Änderungen in ihrem Umfeld. Social Media Analysis Customer Development Lean Startup Design Thinking Business Model Canvas Pretotyping Veränderungsprozesse in der Wirtschaftsförderung werden in hoher Geschwindigkeit realisiert. Wirtschaftsförderung wird in ständigen Iterationsschleifen (Build-Measure- Learn) dem Bedarf der Zielgruppen angepasst. Visionen „Wirtschaftsförderung 2020“ Instrumente
  14. 14. Kontakt Mario Leupold Innovationszentrum Niedersachsen GmbH Schillerstr. 32 30159 Hannover leupold@nds.de @leupoki Tel. (0511) 760 726 21

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