Be the first to like this
It's widely expected nowadays that the UX of your product will have a massive impact on its adoption and success. We're all about delighting customers - particularly when you have thousands of them.
But if a feature is used by a handful of people, it is hard to justify the cost required to make their experience better. And nearly impossible if the user base is made of experts who 'know what they're doing anyway'.
Is this right? Business users are also people and they've often used web sites and smartphone apps that are far better than their enterprise software.
I will give examples where focusing on design, even for a small number of users, has made a big difference to them and the businesses they work for.
This deck was first presented at UX Cambridge in sep 2015. http://uxcambridge.net/2015/sessions/index.php?session=111