The Social Shift Fund
We tackle social issues in a more
sustainable and efficient way
A program based on
Strong network of key
actors and NGOs of
the local ecosystem
A Fund managed like a
startup to ensure
Our key success factors
We work closely with the subjects, at every step of
We adapt the program to each subject and to
We know local culture is key and we integrate
it at the right time in the process
4 We address a variety of subjects
NLT helps to understand society’s
perception and evolution of the problem. It
analyzes written data resources.
This is to understand the journey of every
subject. It highlights the behaviors and non
behaviors, the drivers and obstacles. We
work with local specialists to ensure every
interviewee feels confident enough to share
Personas are a reliable and realistic
representations of the subjects. They are
references for the rest of the process.
Cards includes the main traits, value, pain
point, social background and
demographics, representative quotes,
representativeness ratio, etc.
The Map highlights key actors and subjects
interactions all along their journey. It can be
different from one person to another.
The purpose is also to identify which actor
is the most likely to take certain actions.
The online challenge allows anyone to take
part in the program. Contributors can post,
comment and vote for ideas.
Local hackathons gather people in
stimulating environment for 48 to 72 hours,
to bring out detailed ideas.
Each hackathon is divided into a serie sof
creativity and working sessions. More
resources are brought along the process.IDEAS
A selection of ideas is processed in detailed
files. These files dig deeper into the ideas
and lay the foundation for the ‘test and
learn’ experimentation. The files include the
idea’s targeted persona, maturity ratio,
estimated experimentation and
implementation costs, implementation gaps,
A team of community managers stimulates
online creativity and participation. They also
identify and support community champions.
Along with the experts, we discuss and
adapt the detailed ideas to each local
context. The purpose is to make the
implementation of ideas easier and more
To do so, we partner with a network of
experts who have a high comprehension
and knowledge of the local ecosystem and
its sphere of influence.
The Report presents the program
methodology, the previous phases and a 5-
The 5-year plan is based on the detailed
ideas, their maturity ratio and
To spread innovation, we support the
project launch as an incubator would. We
build networks of local experts and create
the right connections.
We also teach the teams to run
experimentations with a test and learn
process. Thus, teams adapt projects
throughout their development. They work
with subjects and experts until the project
The test and learn process works by
iteration. Each iteration tests a specific
hypothesis. This method makes the project
Every quarter, project teams present their
follow-up reports. They sum up the projects’
status and timeline, objectives
achievement, qualitative and quantitative
results, next milestones, etc.
The calculation of the Fund's social impact
is based on these reports.
The Fund dedicates a part of its budget to
project funding. Depending on their nature,
projects benefit either of a 0% rate loan or a
microcredit. We also partner with a
Founder and President
+33 6 18 29 57 53
India Program Director
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