Amazing Marketing. Simplified.
The Ultimate Lead Generation Cheat Sheet

As the hub of your marketing efforts, your website
serves as Ground Zero for information, education, and
lead generation.
But how can you take full advantage of this marketing tactic?

What are Lead
Generation Forms?
Lead generation forms provide your
website visitors the chance to fill in
their information and thus, they
become a lead.
There are many different lead
generation opportunities,
including:
Landing pages
Gated content
Contact requests
Website Widgets

Lead Generation
Best Practices
Financial advisors ready to take this
next marketing step should be aware
of a few best practices when it comes
to lead capturing.
Consider friction when
designing your lead gen
forms
Don’t ask for too much
information (3-4 fields max)
Place your forms in strategic
locations

Tools to Help
All FMG Suite sites come with forms
that can be added or integrated on
your own. In addition, there are many
tools available to ramp up your lead
gen efforts.
Sumo
Opt-In Monster
Leadformly
Pop Up Monkey
All of the above can be added
to our websites. Check out this
example!

You can’t afford to have a website that is solely
an online brochure. These lead generation tools
and strategies will help you grow your book of
business and financial advisory practice
digitally.

Read the complete blog
here.