Successfully reported this slideshow.
Your SlideShare is downloading. ×

5 Signs it's Time to Clean Up Your Email List

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 9 Ad

5 Signs it's Time to Clean Up Your Email List

Download to read offline

Just like spring cleaning, while it may not be fun at the time, cleaning up your email list is is beneficial and worth the hard work. With a smaller, higher quality list you will likely see increased open and click through rates and stay far away from the dreaded blacklist. Let’s look at the 5 most common signs it’s time to clean up your lists.

Just like spring cleaning, while it may not be fun at the time, cleaning up your email list is is beneficial and worth the hard work. With a smaller, higher quality list you will likely see increased open and click through rates and stay far away from the dreaded blacklist. Let’s look at the 5 most common signs it’s time to clean up your lists.

Advertisement
Advertisement

More Related Content

Recently uploaded (20)

Advertisement

5 Signs it's Time to Clean Up Your Email List

  1. 1. Amazing Marketing. Simplified. 5 Signs it's Time to Clean Up Your Email List
  2. 2. Spring cleaning is upon us! Let’s look at five signs it may be time to trim the fat off your email list.
  3. 3. Mistakes in Spelling and Punctuation This is an easy fix. Make sure you have the correct emails for all your contacts and that they aren’t duplicate records. Look at the domain and make sure it’s spelled correctly. Make sure you have your contact’s name saved correctly and their email is accurate. You should do this regularly to decrease bounce rates.
  4. 4. Low Open Rates If your contacts haven’t opened your emails in the last 6 months, it may be time to remove them from your list. Emails are meant to be engaging, so if your open rates are decreasing, do an audit of your list. Regularly deleting old contacts will increase your email statistics and grow a better list. You can send an email to gauge interest before deleting someone.
  5. 5. Your Open Rates Are Below Average Research your industry to get average open rates and try to achieve those. Low open rates mean that your emails aren’t getting traction. Calculate open rate by dividing the amount of emails opened by the amount of emails sent. Our clients often boast 20% open rates.
  6. 6. You’re Getting Complaints One of the worst ways of knowing your email lists are inaccurate is when you start to get complaints from subscribers that you send too many emails or that they aren’t relevant. If you are getting complaints, do what you have to do to remedy the situation ASAP. Not only do complaints hurt your email stats, they will also hurt your brand. Unhappy customers don’t lead to referrals, the lifeblood of a B2C business
  7. 7. Increase in Spam Rates Bounce and spam rates are analytics that email providers and search engines take into consideration when ranking a business. Too high of bounce/spam rates may result in blacklisting from your email provider. Monitor your spam reports regularly to assure that you stay on the Internet’s good side
  8. 8. Often times, having hundreds of email subscribers can help a business owner’s ego, but doesn’t necessarily lend to increased business. Regularly update your list to make sure you are attracting the right kinds of clients and not over mailing or mailing to the wrong people.
  9. 9. FMG Suite Read the whole blog here

×