Kevin Ryan AllFacebook Expo June 2012

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Kevin Ryan, Motivity Marketing, shares the importance Facebook Ads at MediaBistro's AllFacebook Expo on June 29, 2012.

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  • … search does not get left behind…
  • Kevin Ryan AllFacebook Expo June 2012

    1. 1. Rethink Probable FACEBOOK A DS M AKE M ONEYMOTIVITY MARKETING, INC. 1
    2. 2. P OWER IN MOTION  Independent agency, founded April, 2007  Disciplines include search, media & digital strategy  Clients include Fortune 500 brands, agencies  Leadership in the digital marketing industry2 MOTIVITY MARKETING, INC. CONFIDENTIAL
    3. 3. W HAT W E D O Today’s Motivity is a group of professionals focused on thought leadership, innovation and exacting tactical execution. + + + Agency Media Public Relations Search Buyer Marketer3 Motivity Marketing, Inc. CONFIDENTIAL
    4. 4. R EADING4 MOTIVITY MARKETING, INC. CONFIDENTIAL
    5. 5. D ISCUSSION o3 Simple Metrics o3 Simple Rules o3 Simple WTLB5 MOTIVITY MARKETING, INC.
    6. 6. S TUPID P EOPLE
    7. 7. R ULES 7
    8. 8. T HEORY + P RACTICE  What do likes tell us?  How does that differ from real life?8 MOTIVITY MARKETING, INC.
    9. 9. S HARING  “Brand” deviates only when practical knowledge intervenes9 MOTIVITY MARKETING, INC.
    10. 10. C REATIVE TRANSITIONS Before: Beautiful shot After: Facebook Ad10 MOTIVITY MARKETING, INC.
    11. 11. I MPLEMENTATION Multiple Touch Points
    12. 12. T HE B AD T HING( IN THE BAD PLACE ) 12
    13. 13. M IXED M ESSAGING
    14. 14. M IXED M ESSAGING
    15. 15. M IXED M ESSAGING
    16. 16. S TUPID
    17. 17. PARTING S HOTS
    18. 18. C OMFORT ?Source: CNN
    19. 19. G OOD IDEAS Use, but don’t abuse common sense No metric is an island Don’t surrender brand equity
    20. 20. Y OUR W ELCOME ! info@MotivityMarketing.com20 MOTIVITY MARKETING, INC.

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