Prípadová štúdia - NewsFeed.sk

Marián Albert
Marián AlbertFounder & CEO of A-Systems at Newsfeed.sk
Uvedenie spravodajského portálu na trh
NewsFeed
www.a-systems.sk
Ciele kampane
• Východisková situácia - Návštevnosť 0 ľudí
• Dosiahnuť maximálny zásah ľudí zverejnenými
článkami
• Získať najvyššiu možnú čítanosť
• Zvýšiť počet pravidelných čitateľov
• Získať fanúšikov na Facebook stránke
• Dostať NewsFeed.sk do povedomia ako relevantný
zdroj informácií
200 € - 3 týždne
Výsledky
• Zásah viac ako 10,000 ľudí
• Viac ako 16,000 zobrazení stránky NewsFeed
• Priemerný čas strávený na webe 1min 3s
Výsledky
• Všetci čitatelia sú slovensky hovoriaci
• 85 % z nich sa nachádza na Slovensku
• Pohlavie čitateľov - 60 % muži, 40 % ženy
• Viac ako 2,200 vracajúcich sa čitateľov
Výsledky
Výsledky
• 66 % užívateľov navštívilo web z počitača alebo
notebooku
• 34% použilo mobilné zariadenia (smartfón + tablet)
Výsledky
• 228,370 impresií (zobrazení článkov na Facebooku)
• Viac ako 169,000 zobrazení reklamy
• Prirodzený (neplatený) zásah 59,370
• Zásah viac ako 99,638 ľudí
• Viac ako 500 likeov Facebook stránky NewsFeed
• Zverejnených 115 článkov
Zverte sa do rúk
profesionálov
Pre viac informácií a
podobné výsledky
info@a-systems.sk
0911 908 480
1 of 10

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Prípadová štúdia - NewsFeed.sk

  • 1. Uvedenie spravodajského portálu na trh NewsFeed www.a-systems.sk
  • 2. Ciele kampane • Východisková situácia - Návštevnosť 0 ľudí • Dosiahnuť maximálny zásah ľudí zverejnenými článkami • Získať najvyššiu možnú čítanosť • Zvýšiť počet pravidelných čitateľov • Získať fanúšikov na Facebook stránke • Dostať NewsFeed.sk do povedomia ako relevantný zdroj informácií
  • 3. 200 € - 3 týždne
  • 4. Výsledky • Zásah viac ako 10,000 ľudí • Viac ako 16,000 zobrazení stránky NewsFeed • Priemerný čas strávený na webe 1min 3s
  • 5. Výsledky • Všetci čitatelia sú slovensky hovoriaci • 85 % z nich sa nachádza na Slovensku • Pohlavie čitateľov - 60 % muži, 40 % ženy • Viac ako 2,200 vracajúcich sa čitateľov
  • 7. Výsledky • 66 % užívateľov navštívilo web z počitača alebo notebooku • 34% použilo mobilné zariadenia (smartfón + tablet)
  • 8. Výsledky • 228,370 impresií (zobrazení článkov na Facebooku) • Viac ako 169,000 zobrazení reklamy • Prirodzený (neplatený) zásah 59,370 • Zásah viac ako 99,638 ľudí • Viac ako 500 likeov Facebook stránky NewsFeed • Zverejnených 115 článkov
  • 9. Zverte sa do rúk profesionálov
  • 10. Pre viac informácií a podobné výsledky info@a-systems.sk 0911 908 480