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Assignment 5- task 1 - Marilia Teixeira.pptx

Examples of top-notch content marketing of tourism related websites and social media influencers. To be used as an inspiration for those wishing to improve the content marketing in their business. Developed by Marilia Teixeira, digital marketing executive. Additionally, I have over 10 years experience in business communication and Public Relations in companies in the United Kingdom and Brazil. Find me on LinkedIn: https://www.linkedin.com/in/marilia-caride-teixeira-01aaa823/ Thank you

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1
TRAVEL MARKETING
CONTENT
EXAMPLES
M
M a r i l i a Te i x e i r a
,MARKETING
AND
STUFF
2
M
A n a l y s i s o ff e r s e x a m p l e s o n h o w
t o u r i s m we b s i t e s p r o d u c e t o p - n o t c h
c o n t e n t t o a t t r a c t , e n g a g e , a n d r e t a i n
t h e a u d i e n c e
,MARKETING
AND
STUFF
3
A BRIEF SUMMARY
Booking.com is a leading online travel
platform that offers a wide range of
accommodation options, including hotels,
apartments, villas, hostels, and more, in
destinations around the world.
The company has become a go-to resource
for travellers seeking accommodation
options globally, aiming to simplify the
booking process and enhance the overall
travel experience.
M
,MARKETING
AND
STUFF
4
A BRIEF SUMMARY
TripAdvisor is a renowned travel platform
that serves as a comprehensive resource
for travelers worldwide. Established in 2000,
it offers a vast database of user-generated
content, including reviews,
recommendations, and ratings for
accommodations, restaurants, attractions,
and travel experiences across the globe.
It provides a platform for users to book
hotels, flights, tours, and activities directly.
M
,MARKETING
AND
STUFF
5
A BRIEF SUMMARY
Founded in the 1970s, Lonely Planet is a
renowned travel media company
recognized for its comprehensive travel
guides, books, online content, and other
resources catering to global travelers.
Its reputation for reliable and detailed travel
information has made Lonely Planet a
staple companion for adventurers and
explorers seeking authentic and immersive
travel experiences around the world.
M
,MARKETING
AND
STUFF
6
A BRIEF SUMMARY
The Bucket List Family: is a well-known
family of travellers who gained fame
through their adventures documented on
social media. Their content often focused
on family-friendly adventures, exploring
diverse cultures, and showcasing beautiful
destinations.
Through their positive and adventurous
approach to life, they amassed a substantial
following and became influencers in the
travel space.
M
,MARKETING
AND
STUFF

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Assignment 5- task 1 - Marilia Teixeira.pptx

  • 1. 1 TRAVEL MARKETING CONTENT EXAMPLES M M a r i l i a Te i x e i r a ,MARKETING AND STUFF
  • 2. 2 M A n a l y s i s o ff e r s e x a m p l e s o n h o w t o u r i s m we b s i t e s p r o d u c e t o p - n o t c h c o n t e n t t o a t t r a c t , e n g a g e , a n d r e t a i n t h e a u d i e n c e ,MARKETING AND STUFF
  • 3. 3 A BRIEF SUMMARY Booking.com is a leading online travel platform that offers a wide range of accommodation options, including hotels, apartments, villas, hostels, and more, in destinations around the world. The company has become a go-to resource for travellers seeking accommodation options globally, aiming to simplify the booking process and enhance the overall travel experience. M ,MARKETING AND STUFF
  • 4. 4 A BRIEF SUMMARY TripAdvisor is a renowned travel platform that serves as a comprehensive resource for travelers worldwide. Established in 2000, it offers a vast database of user-generated content, including reviews, recommendations, and ratings for accommodations, restaurants, attractions, and travel experiences across the globe. It provides a platform for users to book hotels, flights, tours, and activities directly. M ,MARKETING AND STUFF
  • 5. 5 A BRIEF SUMMARY Founded in the 1970s, Lonely Planet is a renowned travel media company recognized for its comprehensive travel guides, books, online content, and other resources catering to global travelers. Its reputation for reliable and detailed travel information has made Lonely Planet a staple companion for adventurers and explorers seeking authentic and immersive travel experiences around the world. M ,MARKETING AND STUFF
  • 6. 6 A BRIEF SUMMARY The Bucket List Family: is a well-known family of travellers who gained fame through their adventures documented on social media. Their content often focused on family-friendly adventures, exploring diverse cultures, and showcasing beautiful destinations. Through their positive and adventurous approach to life, they amassed a substantial following and became influencers in the travel space. M ,MARKETING AND STUFF
  • 7. 7 A BRIEF SUMMARY Wanderlust represents a strong, enduring passion for exploration and travel. It's a deep-rooted longing within individuals to discover new places, cultures, experiences, landscapes, and people around the world. This desire goes beyond a fleeting interest; it's a persistent drive that fuels a continuous quest for adventure and discovery. M ,MARKETING AND STUFF
  • 8. 8 A BRIEF SUMMARY The Bucket List Family: is a well-known family of travellers from the USA who gained fame through their adventures documented on social media. Their content often focused on family-friendly adventures, exploring diverse cultures, and showcasing beautiful destinations. Through their positive and adventurous approach to life, they amassed a substantial following and became influencers in the travel space. With over five million followers on social media platforms, in 2022, they partner up with National Geographic and launched a guide to family trip with photos taken during their trips to 50 different places. M ,MARKETING AND STUFF
  • 9. 9 DIFFERENTIALS M Storytelling that Inspires: They capture the imagination of their audience through immersive storytelling, sharing experiences, and tapping into emotions that fuel wanderlust. Visual Content Prowess: Stunning visuals and interactive media play a pivotal role in engaging audiences. From breath-taking images to compelling videos and user-generated content, these elements draw users in. Valuable Information and Guides: Providing value through reviews, comprehensive travel guides, insider tips, and destination-specific content establishes authority and fosters trust among users. ,MARKETING AND STUFF
  • 10. 10 DESTINATION GUIDES M Elsewhere is a landing page of Lonely Planet where where readers can tailor their trip according to their budget, style, etc. Great example of interactive content. ,MARKETING AND STUFF
  • 18. 18 MORE CONTENT IDEAS There are still a variety of topics that a tourism website can use to promote their content: • Travel news and updates. • Transportation guide. • Commemorative dates. • Packing Lists. • Solo travellers, single travellers, 60+, LGBTQIA+. • Family trip. • Adventure and Outdoor Activities. • Cultural Insights. • Last minute deals. Readers are also interested in photos and videos of topics that would provide them with entertainment and relaxation. Promotions, discounts, quizzes, memes are a great way to promote engagement with the audience. ,MARKETING AND STUFF M
  • 19. 19 THANK YOU M MARILIA TEIXEIRA 44 07754394643 marilia@marketingandstuff.co m ,MARKETING AND STUFF