This is the presentation I made at the Gamification World Congress 2015 in Barcelona, Spain. It is titled: Win Conditions for Enterprise Gamification, and is based on my extensive PhD research on enterprise gamification.
Marigo Raftopoulos for Gamification World Congress, Barcelona 2015
Win Conditions for Enterprise
CEO Strategic Innovation Lab
Doctoral Researcher, RMIT University
Gamiﬁcation World Congress 2015, Barcelona #GWC15
What are the building blocks for
successful enterprise gamiﬁcation?
1.3 million minutes of research in 20 minutes J
Independent, peer reviewed research: Science + Experience
All the moving parts MUST work together
User Interface &
Gamiﬁcation has become an umbrella term, and it’s evolving
A set of design patterns, technologies and capabilities that enable
an organisation to meet its value creation objectives.
What is Gamiﬁcation?
It is what it does. It’s evolving. It’s growing. They’re intertwined.
A Way of
Making Gamiﬁcation Work
Design Methodology. Design Taxonomy. Capability Development.
Design Elements &
Spotlight on Capability
Lessons learned from industry leaders and innovators
21 Keys (200+ data points
Top 4 for each node today J
Design, Technology, Management
The weakest link in the chain
“Barriers were primarily with technology. I do not
believe vendor solutions are mature enough yet.”
Everyone overestimates their design capability
“There was little structure and focus in the design process, we
ended up with a meaningless use of game mechanics.”
The most critical element in bringing it together
“I would have spent more time at the beginning looking at more
game thinking elements and fewer game mechanics.”
Multi-dimension is key
Critical gamiﬁcation design & technology elements
Utility & Usability
Your Next Steps
How to be a great designer (or an astute buyer)
Advice for Innovation
Gamiﬁcation has limited potential to drive innovation
Ø It is not a game (it’s a message)
Ø Imbedded values system (default to status quo)
Ø System conform (systemic problems)
Ø Create new systems (Reimagine)
Ø Be bold and courageous!
That’s 1.3m minutes in 20!
Strategic Gamiﬁcation Design
If you want to design like a pro, this program is for you
Strategic Gamification Design for Leaders Program