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Eeeking a bit more out of Twitter


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Presentation given at internal community call at Open Knowledge Foundation, 27th February

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Eeeking a bit more out of Twitter

  1. 1. Eeeking a bit more... Out of Twitter PRESENTED BY Marieke Guy
  2. 2. Anatomy of a Tweet How do you find the url link for a tweet?
  3. 3. Anatomy of a Tweet X
  4. 4. Anatomy of a Tweet
  5. 5. OKF Tweets Who knows the Twitter account for everyone in the OKF?
  6. 6. OKF Tweets
  7. 7. Multiple Accounts How do you manage several accounts in one go?
  8. 8. Multiple Accounts ● ● ● You can only be logged in to one Twitter account at a time, in the same browser, if you're accessing Twitter via the web If you'd like to be logged in to multiple accounts at the same time, you can do so by using different browsers ...or you can use a twitter client: desktop app, or phone app
  9. 9. Multiple Accounts ● ● ● ● ● ● ● ● ● ● ● ● ● Tweetdeck Metrotwit Janetter HootSuite Nambu Twirl Tweetie Twibble Seesmic Brizzly Twitterific Twitterfeed ...
  10. 10. Twitter Retweets How do you find out your most popular retweet?
  11. 11. Twitter Retweets ● ● ● ● ● ● ● Search twitter using rt @username - issues with Twitter search Twitter search API - free access to search results are limited to the last 7 days
  12. 12. Twitter Analytics Where do you get your Twitter analytics?
  13. 13. Twitter Analytics ● ● ● ● ● ● - really excellent dashboard, pro account - the reach of your tweets - good basic stats - fun stats - helps with best hashtags to promote ●
  14. 14. Twitter Analytics
  15. 15. Preserving Tweets How do you look after your tweets long-term?
  16. 16. Preserving Tweets ● ● ● Can now request an archive (user account > settings >request your archive) TAGS (Twitter Archiving Google Spreadsheet) http://mashe.hawksey. info/2013/02/twitter-archive-tagsv5/ Twubs, Eventifier, Tweet Archivist, TweetDoc &
  17. 17. Final Thoughts... 1. 2. 3. 4. 5. 6. 7. 8. Twitter engagement for brands is 17% higher on weekends Tweets with image links get 2x the engagement rate of those without Tweets with less than 100 characters get 17% more engagement Twitter’s fastest growing demographic is 55–64 year-olds Tweets with hashtags get 2x more engagement 66% of user-generated tweets that mention brands come from mobile users Your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet” Tweets that include links are 86% more likely to be retweeted