Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Super Practical Nuggets from Google's Quality Raters' Guidelines - Brighton SEO September 2018

8,827 views

Published on

In this talk we'll go over a few interesting things from Google's Quality Raters' Guidelines including:

-Reputation as a ranking factor
-Google LOVES User generated content
-Trust is a massive ranking factor

Published in: Marketing

Super Practical Nuggets from Google's Quality Raters' Guidelines - Brighton SEO September 2018

  1. 1. Dr. Marie Haynes @marie_haynes MARIE HAYNES CONSULTING INC. Super Practical Nuggets from Google’s Quality Raters’ Guidelines.
  2. 2. MARIE HAYNES CONSULTING INC Specializing in site quality reviews
  3. 3. What are the Quality Raters’ Guidelines?
  4. 4. In 2013, we published our human rating guidelines to provide transparency on how Google works and to help webmasters understand what Google looks for in web pages. — https://webmasters.googleblog.com/2015/11/up dating-our-search-quality-rating.html
  5. 5. Reputation is a Ranking Factor?
  6. 6. Use reputation research to find out what real users, as well as experts, think about a website. —QRG Section 2.6.1
  7. 7. The LOW rating should be used if the website or the creator of the main content has a mildly negative reputation. —QRG Section 6.5
  8. 8. Mentioned in QRG as sources of review info:
  9. 9. Please consider very low ratings on the BBB site to be evidence for a negative reputation —QRG Section 2.6.4
  10. 10. (Traffic estimates from SEMRush.com)
  11. 11. Some types of pages could potentially impact the future happiness, healthy, financial stability, or safety of users. —QRG Section 2.3 – Your Money or Your Life (YMYL) Pages
  12. 12. UGC is GREAT!
  13. 13. E-A-T Expertise Authoritativeness Trust
  14. 14. High Level of Expertise, Authoritativeness and Trustworthiness —QRG Section 4.1 – Characteristics of a High Quality Page
  15. 15. An inadequate level of Expertise, Authoritativeness and Trustworthiness —QRG Section 6.0 – Characteristics of a Low Quality Pages
  16. 16. Is it possible to improve your E-A-T?
  17. 17. Yes. But it’s difficult!
  18. 18. See if there is a Wikipedia article or news article from a well known news site —QRG Section 2.6.4 – How to search for reputation information
  19. 19. For content creators, look for biographical data and other sources that are not written by the individual —QRG Section 2.6.4 – How to search for reputation information
  20. 20. August 1, 2018 algorithm update: TRUST
  21. 21. The article itself is well researched with appropriate references cited. —QRG Section 10.1
  22. 22. Good SEO in 2018: Making a website/ business that people TRUST and recognize as an AUTHORITY mariehaynes.com/newsletter

×