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Google's Quality Raters' Guidelines

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This was the talk that I gave at the RD Summit in Florianopolis Brazil. Good info on Google's Quality Raters' Guidelines and how they are relevant to algorithm updates.

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Google's Quality Raters' Guidelines

  1. 1. help@mariehaynes.com marie_haynes Google’s Quality Raters’ Guidelines Dr. Marie Haynes
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  19. 19. help@mariehaynes.com marie_haynes E-A-T • Expertise • Authoritativeness • Trustworthiness
  20. 20. help@mariehaynes.com marie_haynes
  21. 21. help@mariehaynes.com marie_haynes
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  23. 23. help@mariehaynes.com marie_haynes Improving E-A-T is possible…. but difficult!
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  36. 36. help@mariehaynes.com marie_haynes Reputation
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  46. 46. help@mariehaynes.com marie_haynes Other sources for E-A-T info
  47. 47. help@mariehaynes.com marie_haynes Wikipedia
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  49. 49. help@mariehaynes.com marie_haynes News articles and mentions on authoritative sites
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  52. 52. help@mariehaynes.com marie_haynes Forum mentions
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  54. 54. help@mariehaynes.com marie_haynes Trust is very important!
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  56. 56. help@mariehaynes.com marie_haynes YMYL info must be regularly updated
  57. 57. help@mariehaynes.com marie_haynes Are you contradicting scientific consensus?
  58. 58. help@mariehaynes.com marie_haynes Who is responsible for the site’s content?
  59. 59. help@mariehaynes.com marie_haynes Terms and conditions and refund info must be easily found!
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  62. 62. help@mariehaynes.com marie_haynes
  63. 63. help@mariehaynes.com marie_haynes Other trust factors outlined in the QRG:
  64. 64. help@mariehaynes.com marie_haynes Other trust factors outlined in the QRG: • Deceptive ads
  65. 65. help@mariehaynes.com marie_haynes Other trust factors outlined in the QRG: • Deceptive ads • Unmoderated UGC
  66. 66. help@mariehaynes.com marie_haynes Other trust factors outlined in the QRG: • Deceptive ads • Unmoderated UGC • Grammar/spelling errors
  67. 67. help@mariehaynes.com marie_haynes Other trust factors outlined in the QRG: • Deceptive ads • Unmoderated UGC • Grammar/spelling errors • Purpose of site not clear
  68. 68. help@mariehaynes.com marie_haynes mariehaynes.com/trust
  69. 69. help@mariehaynes.com marie_haynes mariehaynes.com/trust mariehaynes.com/newsletter mariehaynes.com/book
  70. 70. help@mariehaynes.com marie_haynes THANK YOU!

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