True Value Home and Hardware

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True Value came to Big Red Rooster for a concept store that might upgrade or replace their existing stores. This store was envisioned as a place for home owners to go for decorating and maintenance needs.

Published in: Self Improvement, Business, Design
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True Value Home and Hardware

  1. 1. 0BIG RED ROOSTERStore of the Future Concept Design
  2. 2. 1BIG RED ROOSTERStore of the Future Concept DesignStore of the Future–Project ObjectivesThe objectives of this program are to:• Offer members a high performing, cost effective, retail alternative.• Attract new members to True Value and appeal to past members whohave left the current program.• Develop a concept that is “box proof.”• Fill a void in the marketplace for a neighborhood hardware store that offersservice, core hardware assortments for light DIY projects, and specialty productsand services that inspire customers to return time and time again.
  3. 3. 2BIG RED ROOSTERStore of the Future Concept DesignMerchandising StrategyWe have identified the following departments as core offers within the Store of the Future.
  4. 4. 3BIG RED ROOSTERStore of the Future Concept DesignPlanning
  5. 5. 4BIG RED ROOSTERStore of the Future Concept DesignPlanning
  6. 6. 5BIG RED ROOSTERStore of the Future Concept DesignPlanning
  7. 7. 6BIG RED ROOSTERStore of the Future Concept DesignFixturesBasic wall and floor fixtures• Raw coated steel frames• Natural MDF panels• Wire grid panels• Top stock rack systems• Wide span storage
  8. 8. 7BIG RED ROOSTERStore of the Future Concept DesignFixtures
  9. 9. 8BIG RED ROOSTERStore of the Future Concept DesignFixtures
  10. 10. 9BIG RED ROOSTERStore of the Future Concept DesignThe tone of voice starts to dimensionalize the new retail concept. It is the starting point for theconcept exploration and will continue to evolve as we go through the creative process.Design – Tone of Voice
  11. 11. 10BIG RED ROOSTERStore of the Future Concept DesignDesign - Exterior
  12. 12. 11BIG RED ROOSTERStore of the Future Concept DesignDesign - Color and Materials
  13. 13. 12BIG RED ROOSTERStore of the Future Concept DesignDesign - Retail Identity
  14. 14. 13BIG RED ROOSTERStore of the Future Concept DesignDesign - Cash Wrap and Promotional Area
  15. 15. 14BIG RED ROOSTERStore of the Future Concept DesignDesign - Promotional Graphics
  16. 16. 15BIG RED ROOSTERStore of the Future Concept DesignDesign - Institutional Graphics
  17. 17. 16BIG RED ROOSTERStore of the Future Concept DesignDesign - Staff Apparel and Shopping Bags
  18. 18. 17BIG RED ROOSTERStore of the Future Concept DesignDesign - Paint
  19. 19. 18BIG RED ROOSTERStore of the Future Concept DesignDesign - Interior Details
  20. 20. 19BIG RED ROOSTERStore of the Future Concept DesignDesign - Interior Details
  21. 21. 20BIG RED ROOSTERStore of the Future Concept DesignDesign - Hardware and Service Focal
  22. 22. 21BIG RED ROOSTERStore of the Future Concept DesignDesign - Department and End Cap Graphics
  23. 23. 22BIG RED ROOSTERStore of the Future Concept DesignDesign - End Cap and Feature Graphics
  24. 24. 23BIG RED ROOSTERStore of the Future Concept DesignDesign - Service Focal Graphics
  25. 25. 24BIG RED ROOSTERStore of the Future Concept DesignDesign - Service Focal Graphics
  26. 26. 25BIG RED ROOSTERStore of the Future Concept DesignDesign - The Workshop
  27. 27. 26BIG RED ROOSTERStore of the Future Concept DesignDesign - Department and End Cap Signs
  28. 28. 27BIG RED ROOSTERStore of the Future Concept DesignDesign - End Cap and Feature Graphics
  29. 29. 28BIG RED ROOSTERStore of the Future Concept DesignDesign - Garage & Storage
  30. 30. 29BIG RED ROOSTERStore of the Future Concept DesignDesign - Home & Garden
  31. 31. 30BIG RED ROOSTERStore of the Future Concept DesignDesign - Department and End Cap Signs
  32. 32. 31BIG RED ROOSTERStore of the Future Concept DesignDesign - End Cap and Feature Graphics
  33. 33. 32BIG RED ROOSTERStore of the Future Concept DesignDesign - “How To” Graphics
  34. 34. 33BIG RED ROOSTERStore of the Future Concept Design• Concept approval• Design development• Scorecard development and on-going market screening• Project development schedule (True Value Team)- Project staffing- Product sourcing- Prototyping- Test market implementation- Consumer testing- Launch• Program development for existing co-opNext Steps
  35. 35. 34BIG RED ROOSTERStore of the Future Concept Design• Program development for the existing co-opStep #1:Step #2:Step #3:.Next Steps
  36. 36. 35BIG RED ROOSTERStore of the Future Concept DesignThank You

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