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5 COMMON MISTAKES OF SETTING A WINDOW DISPLAY

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When setting up a window display you have to consider many aspects, especially if you are an independent retailer and you don’t have a visual merchandiser to help you.

Some retailers believe that most products are exposed in the window, the greater the flow of customers and therefore sales ..

To do this, efforts are made to use the space as much as possible, without leaving even a hole for a pin, exposing the full range of products available in the store hoping to meet the different tastes of all.

Another belief is that once the windows are set up, they can last forever.

Neither of these two theories works!

Here a list of the 5 most common mistakes of setting a window display to avoid.

Read more here http://maricagigante.com/mistakes-setting-window-display/

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5 COMMON MISTAKES OF SETTING A WINDOW DISPLAY

  1. 1. 5 COMMON MISTAKES MAKE YOUR WINDOW SELL www.maricagigante.com Make Your Window Sell™
  2. 2. Some retailers believe that MOST PRODUCTS ARE EXPOSED in the window, the GREATER THE FLOW OF CUSTOMERS and therefore sales will be. Another belief is that once the windows are set up, they can LAST FOREVER. Here the 5 COMMON MISTAKES OF SETTING A WINDOW DISPLAY. www.maricagigante.com Make Your Window Sell™
  3. 3. 1. NOT SELECT PRODUCTS TO EXPOSE Displaying products in large quantities and without a defined priority, importance and layout makes the window "dumb", unable to communicate. www.maricagigante.com Make Your Window Sell™
  4. 4. 2. LEAVE NO SPACE Leave no space between the products creates a scan fast, very fast, in the minds of your customers who will compare your shop to a thousand others similar to ignore. www.maricagigante.com Make Your Window Sell™
  5. 5. 3. NOT PLACE SPOTLIGHT You must define which products to prioritize time to time in the window: there are products that sell anywhere from being displayed, some are not. www.maricagigante.com Make Your Window Sell™
  6. 6. 4. DARK, DIRTY AND DISORDERED Is not enough to take care only of the products and make them look their best, if the window is dirty, dark or messy this will ruin all the work done and will get worse sales. www.maricagigante.com Make Your Window Sell™
  7. 7. 5. NOT HAVING A PLAN Planning is the most important rule of preparation of shop windows. You can have a monthly plan, quarterly or annual basis but you have to have a plan that includes a rotation of goods and installations within your shop window. www.maricagigante.com Make Your Window Sell™
  8. 8. Follow me on www.maricagigante.com Make Your Window Sell™

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