When setting up a window display you have to consider many aspects, especially if you are an independent retailer and you don’t have a visual merchandiser to help you.
Some retailers believe that most products are exposed in the window, the greater the flow of customers and therefore sales ..
To do this, efforts are made to use the space as much as possible, without leaving even a hole for a pin, exposing the full range of products available in the store hoping to meet the different tastes of all.
Another belief is that once the windows are set up, they can last forever.
Neither of these two theories works!
Here a list of the 5 most common mistakes of setting a window display to avoid.
Read more here http://maricagigante.com/mistakes-setting-window-display/