In-house or external agency? This question often comes up as web managers are planning their online activities. Budgets are approved, objectives agreed, priorities set. A long list of projects is put together and timescales and resources are noted. Then – inevitably – there doesn’t seem to be enough hours in the day, days in a month, people in the team to complete them all.
That is, unless some of the tasks can be outsourced to an external agency.
Great agencies can bring inspiration, innovation and passion to an otherwise stale or daunting project. They can make things happen! (Sometimes even on time and on budget.) They can bring specialised expertise and valuable insights which come from their exposure to other clients like you.
Yet agencies can’t and don’t do internal politics, they lack the intimate knowledge of your business and they require detailed briefs which take time to develop. They produce results and bring success in the short-term but take away the opportunity to develop your own skills and expertise in-house.
In this talk we will discuss:
Which projects are best suited for outsourcing;
Ways to select a digital agency: open tender, paid evaluation, pilot project;
Writing the perfect brief;
Protecting intellectual property;
Building a relationship with the chosen agency and working together as a team;
Challenges around social media – should you outsource your voice?