"Regardless of the changes in technology, the market for well-crafted messages will a l w a y s have an audience.” -Steve Burnett∞ let your message be bold∞ remember to strive for real world participation andaction, despite the presence of an online community∞ create meaningful relationships with journaliststhat want to tell a true, meaningful story∞ build an online community that providesSUPPORT internally against external criticism∞ never stop engaging
QUESTIONS TO ASK YOURSELF• Do you work in a non-profit organization?• Where does the funding come from for your work?• In what ways does the funding influence how the work gets defined?• How much time do you spend responding to the needs of funders as opposed to the needs ofthe people you serve?Fickle Foundations“With the media and financial institutions regularly declaring economic scarcity, nonprofitsare willing to meet foundations’ programming and even political mandates. The work becomescompartmentalized products, desired or undesired by the foundation market, rated by trendsor political relationships rather than depth of work”.AlternativesGrassroots Fundraising as an organizing strategy“Grassroots fundraising is a strategy to maintain a firm connection to our base and to initiatecommunity-based economic structures”.Community Based Economics“In a community- based economy, resources flow from and return to that same community.Connecting organizing to fundraising allows those affected by the work of an organization todetermine it’s course”.
THE THREE RULES OF EPIDEMICS The law of the few:Similar to the Pareto Principle (the 80/20 rule:20% ofthe people are responsible for 80% of the effects). Avery small number of people are linked to everyoneelse in a few steps, and the rest of us are linked to theworld through those special few. Social circle in realityis a pyramid.The Stickiness Factor:There are specific ways of making a contagiousmessage memorable: relatively simple changes in thepresentation and structuring of information can make abig difference in how much of an impact it makes.The power of context:Human beings are a lot more sensitive to theirenvironment than they seem. Behavior is a function ofsocial context. For instance, it becomes hard to keep upwith a social group when its size increases beyond 150.(This number is actually called the Dunbar number).