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Slidesharesession9

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Session 9
REVENUES AND PRICING

Published in: Business
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Slidesharesession9

  1. 1. LEAN ENTREPRENEURSHIP PROJECT NOVEMBER 2014 | SESSION #9 Gergő Kalamár 159114527 Mariana Taylor 152113306 João Gomes 152114123 Csilla Bus 159114516 All services, here. Search. Review. Enjoy.
  2. 2. 1.Revenue Sources 2.Pricing Model 3.MVP3 1.Learned Lean Project | November 2014 What will be the price for each of your revenue sources? What are the different revenue sources? Minimum set of functionality that solve the customer problems and add value Main focus on the importance of a customer’s willingness to pay and the contribution of each source for the overall revenue.  Stated Points  We defined and characterized the various types of revenues and applied them to our business model.  This helped us to understand clearly the difference between the revenue sources and realize which ones would be suitable for our project.  Website Ads  Subscription Fee  We created the MVP was a great way to think concretely about pricing. Based on some research and on own experience we started to define some expected prices.  This was a crucial learning process that will certainly help us through ought the rest of this project.
  3. 3. .Learned 2 Lean Project | November 2014 Revenue Source 1st 6 months 2nd 6 months 3rd 6 months ADS Not significant Growing revenues Significant Subscriptions FREE 19€ per provider 25 € per provider  Value based pricing  Advertisements on Confi.pt  Subscription Fee
  4. 4. .Learned 3 Lean Project | November 2014 Revenue Source 1st 6 months 2nd 6 months 3rd 6 months ADS Not significant Growing revenues Significant  WEBSITE ADS  There are different formats of web ads that may differ on position, size, price and classification (regarding their visibility to access customers)  Each ad type is preferencial for a specific advertisement or campaign.
  5. 5. 4 Notes: *Classification for the best formats (5 or 4) and for usual formats (1 to 3) .Sources
  6. 6. 5 Notes: *Classification for the best formats (5 or 4) and for usual formats (1 to 3) .Sources Lean Project | November 2014
  7. 7.  Confi MVP 3 is the website prototype with a free membership option for the first 6 months  This way people can try out how it works, service providers will get an experience and see if the site is bringing them customers  No risk, being free will allow us have every provider on board, and our main goal is to grow big at this period and get our page well known  Have an 'introductory low’ price for the second half a year 6.3 Lean Project | November 2014

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