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LEAN ENTREPRENEURSHIP PROJECT 
NOVEMBER 2014 | SESSION #7 
Mariana Taylor 152113306 
Gergő Kalamár 159114527 
João Gomes 1...
.Learned 1 
During this week we are starting to develop the Confi 
main channels, according to what we learned during 
ses...
.Learned 2 
Channels Impact Targeted Effort Time Cost Measurable Total 
Website 3 5 4 3 3 5 23 
Facebook 3 4 5 4 4 5 25 
Y...
.Learned 
 Web Page – Now as a Blog 
 Social Media: Facebook 
 Internet tools: Slideshare 
 The Landing Page 
3 
Lean ...
.Media 4 
.Book 
 Confi on Facebook 
Lean Project | November 2014 
Component: Channels 
Hypotheses 
First most important ...
.Mouth 5 
 Confi in customers’ life 
Lean Project | November 2014 
Component: Channels 
Hypotheses Second most important ...
.Site 6 
.Version 
 Confi Website1 
Lean Project | November 2014 
 Confi Blog 
http://confiblog.wix.com/confi 
Component...
.Page 
.Version 
7 
 Confi Landing Page 
 Different approach for our landing 
page: much more interactive 
 Internet as...
.Tools 8 
.Youtube 
 Confi Slideshare presentations 
 http://www.slideshare.net/MarianaTaylordeJesus/s 
lideshare-sessio...
.Progress 9 
.pt 
 Check our blog and complete our survey!! 
Lean Project | November 2014 
https://qtrial2014az1.az1.quat...
All services, here. 
Search. Review. Enjoy. 
Thank you!
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Session8

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Generate attention using some of the tactics presented in the class and get at least 200 persons to visit your Landing Pages;
Rank and Select the Marketing Channels

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Session8

  1. 1. LEAN ENTREPRENEURSHIP PROJECT NOVEMBER 2014 | SESSION #7 Mariana Taylor 152113306 Gergő Kalamár 159114527 João Gomes 152114123 Csilla Bus 159114516 All services, here. Search. Review. Enjoy.
  2. 2. .Learned 1 During this week we are starting to develop the Confi main channels, according to what we learned during session 7.  Social Network channel which has a huge potential to achieve more followers.  The Web Site which we will launch in the following days  Blog ‘ll continue running it  Worth-of-Mouth, as a free channel  Guerilla Marketing which also has a huge impact on customers. “The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.  Channels and Relationships Webpage Worth of mouth Facebook Communicate to Confi target: Regular and frequente customers Lean Project | November 2014
  3. 3. .Learned 2 Channels Impact Targeted Effort Time Cost Measurable Total Website 3 5 4 3 3 5 23 Facebook 3 4 5 4 4 5 25 Youtube 3 4 4 2 4 5 22 Blog 2 4 5 4 4 4 23 PPC 4 4 5 3 2 5 23 Worth of Mouth 5 5 3 4 5 1 23 SEM 4 4 5 3 2 5 21 Radio 4 4 4 4 1 1 18 Lean Project | November 2014 To be tested To be tested Ongoing To be tested 3 1 2
  4. 4. .Learned  Web Page – Now as a Blog  Social Media: Facebook  Internet tools: Slideshare  The Landing Page 3 Lean Project | November 2014 Channels selected and prioritized (for testing)  Others Channels to consider further: Youtube and PPC
  5. 5. .Media 4 .Book  Confi on Facebook Lean Project | November 2014 Component: Channels Hypotheses First most important channel is Facebook. Nowadays, our target is considered part of the social networking generation who look everything in the Facebook. Test Create a Facebook page and collect as many likes as possible Incentivate people to post comments in Confi facebook page Confirm if people mentioned Facebook on survey and interviews Validation 200 likes by the end of the first month; 50 people comment Confi facebook page; 50 people choose facebook Now we got arround 150 likes
  6. 6. .Mouth 5  Confi in customers’ life Lean Project | November 2014 Component: Channels Hypotheses Second most important channel is Worth of Mouth Test Two weeks after our interviews we will ask our interviewees: for how many people did they tell about Confi concept Validation 1/4 told about Confi in two weeks
  7. 7. .Site 6 .Version  Confi Website1 Lean Project | November 2014  Confi Blog http://confiblog.wix.com/confi Component: Channels Hypotheses Third most important channel is Webpage Test With visit counter on the webpage we will count the number of the visitors Validation 50 visit in two weeks (in order to increase our visits) Now we got arround 75 visits 1Which we will launch in the following days
  8. 8. .Page .Version 7  Confi Landing Page  Different approach for our landing page: much more interactive  Internet as the main channel:  Create traffic and attract customers due to the free website characteristic  Validation:  200 viewes;  At least 50 information request (emails Lean Project | November 2014 received) Now we got arround 200 viewes and 35 information request Here is just a preview: http://www.confi.instapage.com/
  9. 9. .Tools 8 .Youtube  Confi Slideshare presentations  http://www.slideshare.net/MarianaTaylordeJesus/s lideshare-session7 Lean Project | November 2014  Confi Youtube:  https://www.youtube.com/watch?v=9VuNDQD2sqA
  10. 10. .Progress 9 .pt  Check our blog and complete our survey!! Lean Project | November 2014 https://qtrial2014az1.az1.quatrics.com/SE/?SID=SV_8oFnJOnZ7uz6VEN
  11. 11. All services, here. Search. Review. Enjoy. Thank you!

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