When users are frustrated, dropping out or giving negative feedback, often the problem is that their mental models don’t match the designed systems. I’ll provide practical techniques for identifying and mapping out users’ mental models and matching these with their journeys to improve the user’s experience.
About Mariana Morris:
Mariana Morris is a user experience designer and founder of Fruto, a UX design studio, helping tech teams and start-ups improve the user experience and interface of their websites and mobile apps. Fruto also provides bespoke in-house UX training to digital teams.
Mariana has 15 years of industry experience, holds a master's in interactive media and a bachelor's in industrial design (visual communication). She is a lecturer at the University of Reading, and an experienced trainer and public speaker. She co-founded the popular monthly event UX Oxford.