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Social Media For Small Businesses


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Social media is but one channel for small businesses. This presentation explains how social media fits into the the context of inbound marketing and how businesses can get found online.

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Social Media For Small Businesses

  1. 1. Don’t miss the BOAT! Social Media…
  2. 2. Reach buying audiences Put referrals on steroids Increase traffic to your website See what matters to your customers Let them see (and like) the “real” you!
  3. 3.  Who are they?  Where do they “live” online?  What engages them the most?  Listen and understand your audience?  Generate buzz?  Drive referral business?  Offer special deals to drive web traffic?
  4. 4.  Facebook for fun and engagement  LinkedIn to network with professionals  Twitter for both fun and networking  Offer value  Be authentic, transparent and helpful  Disclose your position and interests  Match your message to the medium
  5. 5.  Be Human  Be Transparent  Make Your Content Portable  Social Media is a Long Term Prospect  Make It Easy for People to Talk About You
  6. 6.  Give them a reason to “like” you  Update your page frequently  Know which posts engage your fans  Respond to every comment on your page  Engage with other business pages  Ignore complaints  Make all your updates all about you  Sound like a robot  Offer special FB discounts that you can get elsewhere
  7. 7. Step 1: Set up your profile for search  Give them a reason to connect with you  Choose a professional looking headshot  Use all 2,000 characters (but make it easy to read)  Get recommendations Step 2: Network like crazy!  Join groups that your customers would join  Answer questions and become a trusted source  Be strategic in your answers
  8. 8.  Converse with clients and prospects in real time  Listen and provide customer service  Drive traffic to your blog where you can connect with them  You don’t have to follow everyone who follows you.  Use Twitter tools to be strategic about who you connect with
  9. 9.  Visit your pages frequently (several times/day)  Study your web and page analytics  Set up Google Alerts for:  Your name  Your business name  Your key customers  Your key competitors  Industry key terms