Business model ASUS appliance BHSAD


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BHSAD Product Design students created a business model for their course project with ASUS. Creative entrepreneurship in details using Business Model Generation canvas from Alexander Osterwalder.

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Business model ASUS appliance BHSAD

  2. 2. Docking station 16-hour Battery Two USB ports Memory-card ports SpeakersAlter Nativemy multiple lifestyle, i decide 3
  3. 3. 16 hours of battery life for all day computing when docked with the station Two USB 2.0 ports and a Card Reader Vertical or (MMC/SD/SDHC) for easy sharing & horizontal usage storage expandabilityFixation tab- Taking outlet PC into a stylo fromdevice the base Stylus for easier manipulation and drawing and for station support Powerful speakers for more sound quality 4
  4. 4. The main idea of this device is a variativity of usage one oftwo possible devices: keyboard which is used as a dockingstation and includes some ports and card-reader. Howeverdue to research there was discovered people buy complexwith keyboard just a complect. Moreover people use tabletPC for education or traveling and they don’t needed inpermanent keyboard usage. 5
  5. 5. 6
  6. 6. Value PropositionsWhat value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?Smaller and lighter Longer life of Functionality alternative entertainment extension 7
  7. 7. Because of smaller Smaller size and weight it is and lighter more comfortable than common tablet alternative keyboards Due to extra batteryLonger life of in our station more time can beentertainment spent for work and entertainment It has a standard set of accessories for such a device, but Functionality nearly all of them are extension multifunctional 8
  8. 8. Customer SegmentsFor whom are we creating value?Who are our most important customers? Family Traveller/ Designer Businessman 9
  9. 9. Out of door For education / entertainment For whiling away the timeUsing of this station with a tabletprolongs the time of work andchildren will have more time toplay with it or wathing cartoonsduring long trips and also parentscan play with them too andeducate children 10
  10. 10. Out of door Compact office Simple workDuring the long trips workingpeople oftenly need to finishtheir job. Standing position ofthe station will make their jobmore comfortable. Because oflight weight it is easier to workoutdoor.And of course every traveller orbusinessmen can play with itduring the brakes. 11
  11. 11. At leisure For fast design Don’t loose time and ideaPeople with creativespecializations can use stylusfor fast sketches in free time oron the way to work. And makethis drawings to fix good ideasthat can come to mind at anytime while there are too manyproblems to switch on theirlaptop. 12
  12. 12. Customer RelationshipsWhat type of relationship does each of our Customer Segments expect us to establishand maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they? Internet communities Co-creation 13
  13. 13. E-trade Communities Writing Potential in Internet review usersDirect advertising in Internet Allows users to Discussion and Can assist with exchange knowledge consulting on blogs design and content and solve each other’s and chats of product problems 14
  14. 14. ChannelsThrough which Channels do our Customer Segmentswant to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines? 15
  15. 15. Such a device should bedistributed in the sameplaces as tablets. Shopsof electronics, malls,mobile shops etc. It isa part of tablet and cannot be sold separately. 16
  16. 16. Also this station can be Internet Retailbought in both types of shops shopsshops: internet and retail.And this is a question:what is more popular now.Five-seven years ago it wasmuch more difficult to useinternet shops and also it wasunreliable, but now they areboth very popular.On the one hand it is easyand fast to buy anything youneed in the Internet, but onthe other hand in retail shopyou can ask shop assistantany question and instantlyhave your answer 17
  17. 17. Key PartnersWho are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform? 18
  18. 18. 1. Product designer team2. Graphic desigherteam3. 3D modelling team4. Prototyping team5. Manufacturing team6. Components supplier7. Assembler line8. Packaging line9. Distribution anddelivering team 19
  19. 19. Key ActivitiesWhat Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams? 20
  20. 20. 3D-modelling Blue printing For Design Alfa-prototyping Research and so on Studio Partners searching Business modelling Marketing and advertising Base matrix creation Plastic extrusion Components/parts For Purchasing/supplyManufacturers Assembling Packaging Delivering Distribution 21
  21. 21. Key ResourcesWhat Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams? 22
  22. 22. For Design StudioPhysicalcomputersstore houseprinterofficeIntellectlicensed software3D-material librariesHuman3D-modellergraphic designer 23
  23. 23. For ManufacturingHumanprototyping teampackaging designerengineers, technologistsmanufacturer-assemblerpackersdriversfreight handlerPhysicalmanufacturing facilitiesmaterials (plastic, el.components)cardboardtypography facilitiestrucks 24
  24. 24. Cost StructureWhat are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive? Permanent Cost Per Month Income 120 000 rur. per month (PM) Income + Store house + Office = Store house 22m2 18 000 rur. PM = 120 000 + 18 000 + 30 000 = 168 000 rur. Office 30 000 rur. PM (Adobe + Rhinoceros + Solid Works)/12 = Licensed software: = 150 000/12 = 12 500 rur. Adobe 90 000 rur. per year (PY) Rhinoceros 15 000 rur. PY Total per month = 180 500 rur. Solid Works 45 000 rur. PY Per Year Total per year = 180 500 * 12 = = 2 166 000 rur. 25
  25. 25. Variable CostGraphic designer (pack) fee 120 000 rur. Packaging: Package and printing andPrototyping team fee 25 000 rur. delivery 15 740 rur. for 200Material for prototyping Beta (min. 3) 25 000 rur. Packaging process 40 000Plastic form manufacturing: Trucks rent (from manufacturesMaster model 34 500 rur. to assemblers and packaging toSilicon form 68 150 rur. store house) 16 000 rur.Production (specialists, process, material, delivery)153 400 rur. for 200 details Freight handlers 6 400 rur.Electronic parts 160 000 rur. for 200 kits Consumables (cartridges, paper,Stylus 45 000 rur. for 200 coffee, wi-fi, mobile phones, coolers) ~32 000 rur. per monthAssembling process 120 000 rur. Total variable cost 861 190 rur. 26
  26. 26. Cost per itemPermanent cost for 4 months 722 000 rur.Variable cost 861 190 rur.Cost per itemCpi=PC/V+B=(PC+VC)/V=(722 000 + 861 190)/200=7 915, 95 rur. 27
  27. 27. Revenue StreamsFor what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?Cost per item + 40%(retailer) + 30%(ads) =7 915,95 + 3 166,38 + 3 324,70 = 14 407,03 28
  28. 28. Sorry, не рентабельно! 29