HMI Technologies report


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Based on interviews with major HMI players, primary research and independent analysis, this report is your strategic resource to overcoming the challenges to the commercialization of HMI.

Uncover winning methods for bringing high quality, sales-driven and easy-to-use Human Machine Interface (HMI) technology to market quickly.

Over 30 in-depth interviews! Receive exclusive strategy insight obtained from major OEMs around the world, including

* Ford,
* Fonix
* Lexus,
* Pioneer,
* Nuance,
* QNX,
* Harman,
* Visteon,
* Microsoft,
* Audi

and many, many more. Find out how HMI impacts your bottom line, and drives sales.

Luxury? Functional? Flashy? Intuitive? Customizable? Find out what OEMs and suppliers each believe are the selling features.

Published in: Automotive
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HMI Technologies report

  1. 1. Human-Machine Interface Technologies Report Summary Benchmark your market access strategy with leading industry experts & rapidly introduce profitable HMI technologies RW NO EP ON OR SA T LE
  2. 2. About this report 1 2 3 4 5 6 This Telematics Update report provides new insights into the emerging and dynamic market 7 for automotive user interfaces (UIs), also known as human-machine interfaces (HMIs). COMPLIMENTARY REPORT SUMMARY 8 literature, carried out in-depth interviews with more than 30 experts in the U.S. and Europe, and conducted a detailed online survey of some 75 users and decision makers. The result is a document To compile this report, Dave McNamara, the author, and Telematics Update research staff studied the existing that not only presents the most important data and describes the most influential trends in this sector, but also outlines potential strategic responses. The report identifies industry consensus around certain key topics, such as the attributes of a winning user interface, as well as a few controversies, such as the role of the tier one supplier. A modified Delphi process was used to What are the benefits of this report? capture important dialogues around these divergent opinions; viewpoints were shared anonymously with a subset of experts in a subsequent round of interviews. This helped hone the analysis of controversial topics and sharpen market forecasts. Brand new market and technical insight on voice, displays, gesture and more. The report includes a market forecast of HMIs and key HMI components such as gesture, displays and voice. Market data was expertly analysed, confirmed by several industry veterans, and adjusted according to the qualitative insight obtained from the in-depth expert interviews. and how their approach is changing. Obtain market data, analysis and expert insight through to 2020. Understand the major players and their HMI strategies, including: VW, Mercedes, BMW, Nissan, Chrysler, Honda, Kia, Volvo and GM, as well as service providers such as Pandora, and solution Learn how automotive OEMs manage the development and procurement of HMI technology, and tool providers such as Fonix. Receive real, in-depth case studies on the technology you asked for.* Get advice on designing profitable partnerships. Gain the critical, timely information that you need on leading displays, voice, disruptive input, software, haptics technology and more. Learn about what HMIs of 2015 will be, and why your HMIs can’t be left behind. Order now at * In a 2010 Telematics Update survey of information needs
  3. 3. Some key findings 1. Why HMI should be your priority COMPLIMENTARY REPORT SUMMARY 74.0% of respondents listed easy-to-use/simple 12.3% of respondents listed safety 5.5% of respondents listed aesthetics/attractiveness 2.7% of respondents listed cost value Consumer preferences do not fall neatly into decisive market segments. Therefore many developers start the design processes seeking to address the majority preferences such as visual aesthetics, ease of use, integration and customisation. Telematics Update research shows how leading companies have addressed consumer preferences in the context of their brand. interface needs and wants from the consumer perspective. Below are the most mentioned results – “Ford SYNC has shown there is a demand for advanced UIs,” according to Jo Kennedy, President of Pandora. And, according to Ford, SYNC has helped them sell more cars. Interviewees for this report agree. Their customers crave new, advanced features, especially those related to entertainment. In a 2010 survey conducted for this report, we asked professionals working in telematics to describe specific user which differ significantly from the needs and wants of OEMs and suppliers. 2. What the OEMs need Brand differentiation and the ability to market and sell cars are overwhelming reasons for OEMs to think * Note: 73 survey respondents that the user interface is strategic. Other reasons for the importance of the user interface include: safety (minimal distraction) cost/value customisation quality/value added Call to order on +44 (0) 20 7375 7585 (global) 1 800 814 3459 x 7589 (US toll free) attractiveness The attractiveness and overall aesthetic feel is associated with the brand, according to the experts interviewed. A specific appearance—the look and feel of the user interface—is attributed to an OEM and becomes key to its brand. The user interface is the all-important platform for customer satisfaction, brand differentiation, and the safe introduction of new connectivity features.
  4. 4. Some more key findings 3.Criteria that defines an HMI leader COMPLIMENTARY REPORT SUMMARY 1% Touchscreen 1% Inputs Telematics Update's 2010 survey asked: What features define a leading HMI? 3% Outputs 47% Simple/easy-to-use/intuitive 3% Graphics 6% Safety 6% Display 7% Design/innovation 15% Controls 4. Models and processes for bringing HMIs to market on time and on budget 9% Voice OEMs are getting more involved in the HMI development process. Note: 73 survey respondents Connected services come with the car: basic services are subsidized and premium services are It takes three to four years for new technology to make its way into new cars and 12 years for the entire fleets to be outfitted. The vehicle is differentiated by the branded user interface: the UI is easy to use and attractive, Taking an after market approach by provisioning cars with new features has a time-to-market advantage. The new automotive business model is characterized by: On-going opportunity to interact with the consumer: improved CRM with new on-going opted-in and paid for Order now at which means more cars are sold revenue, possibly through new apps stores, which fuels innovation and/or subsidizes services
  5. 5. Some more key findings 5. Quantifying the size of the HMI opportunity COMPLIMENTARY REPORT SUMMARY How big is the HMI opportunity (2013 Projections – non EV) US economy fully recovered The following graphic shows the overall user interface-related market size. In-depth market analysis and an GNP in 3-5% range explanation of the driving factors are discussed in detail in the report. Auto elecs growth stable at 7-9%/yr $173bn ADAS infotainment $100bn HMI components $1.5bn Powertrain elecs Chassis elecs HMI content Body elecs about 1-2% of ADAS/ 6. Lessons from outside the industry infotainment total revenue OEMs are learning from the CE Industry players such as Apple on how to be user-experience focused versus Order your report today, and receive more in-depth information on bringing developing task-centric user interfaces. Great user experiences are clearly defined by the iPhone and iPod, according to the Telematics Update survey and expert interviews. How this translates well from the CE world to winning HMI technologies to market on time and on budget. the automotive world is still a subject of debate. Defining the user experience for the car means including a wide range of features and functions, encompassing safety, infotainment, and now the use of devices outside the car (remote control apps, for example). Call to order on +44 (0) 20 7375 7585 (global) 1 800 814 3459 x 7589 (US toll free) User interfaces are developing rapidly. State-of-the-art systems include input devices such as touchscreens and gesture, while advancement in output technologies such as voice and display have ever-increasing performance.
  6. 6. Table of contents COMPLIMENTARY REPORT SUMMARY ORDER NOW! Publishing date: June 2010 Foreword Section 8. HMI technology case studies 8.1 Display technology Executive Summary 8.1.1 LED backlighting Section 1. Introduction and methodology 8.1.2 Automotive applications 8.1.3 Organic light emitting diode displays Section 2. How OEMs use automotive HMIs as brand differentiators 8.1.4 Heads up displays and how they impact the bottom line 8.1.5 New projection technology 2.1 The strategic importance of the HMI 8.1.6 Rear-seat entertainment 2.2 A taxonomy of the user interface 8.1.7 3D LCD 2.3 The attributes of a winning HMI 8.2 Voice technology Order before 1st July and SAVE $100 Section 3. North American HMI market forecasts 8.2.1 Nuance 3.1 The macro-economic situation: Slow recovery 8.2.2 Embedded ViaVoice 3.2 Steady growth in ADAS and infotainment 8.2.3 Voicebox 3.3 UI growth areas 8.2.4 Microsoft 8.2.5 Fonix iSpeak Section 4. HMI challenges and policy issues 8.2.6 Speak With Me 4.1 A summary of current regulation and the potential for 8.2.7 Will voice technology deliver? additional government responses Click here to see the full list of contents and figures 4.2 Distraction and UI design 8.3 Disruptive input technologies Online Click here to purchase 4.3 Security and privacy: New challenges 8.3.1 Surface capacitance 8.3.2 Projected capacitance Section 5. Future technological growth areas in HMI 8.3.3 Mutual capacitance Call +44 (0) 20 7375 7585 (global) or 1 800 814 3459 x 7589 (US toll free) 5.1 The user interface of the 2015 vehicle 8.3.4 Self-capacitance 5.2 Technology trends to watch 8.3.5 Capacitive touch in automotive applications Email 8.3.6 Haptics (input and output) Section 6. Key OEM industry players and their HMI strategies 8.3.7 Gesture in automotive systems 6.1 Ford: Leading with a signature HMI strategy and SYNC 6.2 VW/Audi: the leader in multimodal UI 8.4 The software ecoysystem 6.3 Honda: A leader in connected navigation 8.5 Winning UI implementations 6.4 BMW: A winner with iDrive 8.5.1 iPhone 6.5 Volvo: Leading with safety 8.5.2 Ford SYNC and Ford MyTouch 6.6 Mercedes: An Internet vision for infotainment and a 8.5.3 Audi A8 leader in ADAS apps 8.5.4 BMW 5-series 6.7 GM: Simplicity and safety 8.5.5 Range Rover 6.8 Toyota: Embracing the connected car 8.5.6 Volvo S60 6.9 Hyundai and Kia: Connected UIs for all 8.5.7 Aha Radio Special pre-order price: $1695 6.10 Chrysler: Re-thinking its connected car strategy 8.5.8 Pandora 6.11 Nissan: Revisiting the SUV Section 9. Conclusions Section 7. Winning HMI suppliers and their strategies Section 10. Other information 7.1 The major players Survey results 7.2 Telematics service providers: Enticing consumers to pay Acronyms for services Acknowledgements 7.3 Tier twos: The solution and tool providers Disclaimers 7.4 The winning HMI development process About the author 7.5 Profitable partnerships References