Adinch usa new5

313 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
313
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Adinch usa new5

  1. 1. Mobile Traffic Discounter
  2. 2. Who we are Adinch – Demand Side Platform and Trading Desk 230 + countries 3000 + million daily impressions • • • smartphones and tablets only ad platforms: apps and mobile versions of sites (not WAP) 20 + thousand sites and applications
  3. 3. Ad agencies’ problems  Variety of unclear options for mobile advertising  Effectiveness of ad campaigns is not clear  Expensive ad campaigns do not always lead to good results  Statistics of customers is not used or unavailable  Complicated analytics
  4. 4. Mobile Ad Industry evolution $6.2 B Mobile Ad spend in 2015 Adults keep their smartphones within arm’s reach (Morgan Stanly) 91% Smartphone users look up local info, 61% called the store, 59% visited (Compuware.com) 95% 9 of 10 Mobile searches lead to action (SearchEngineLand)
  5. 5. RTB Ecosystem
  6. 6. Real time bidding process
  7. 7. Why use RTB? Saving the client 56% of their budget
  8. 8. Advertiser benefits • Re – targeting Return your first-time customer • Automated processes and low CPM margin Invest more money into campaign • Trading desk Evaluate Conversion metrics across all campaigns
  9. 9. Why Re-targeting?
  10. 10. Your customers are moving targets
  11. 11. Customer targeting App categories The day and the time of the day Previous sites visited and apps used Location Site’s topic Device device model Demographic (gender, age) Type of channel Operating System Carrier
  12. 12. Real-Time Reporting
  13. 13. Our platforms Global partners Global Clients ??? and others
  14. 14. Our formats 300x250 320x50 IAB, MMA-standards: banner formats 320*50, 300*250 300x250
  15. 15. Advertising opportunities Advertising formats: Graphical banner Teaser (picture + text) Promotion objects: Site Application for Android Application for iOS Call, email
  16. 16. Discounts for advertising agencies and advertisers We offer discounts for our long-term advertisers and agencies Monthly payment Discount $1000 - $5000 5% $5000 - $20000 10% $20000 - $50000 15% $50000 - $100000 20% More then $100000 25%
  17. 17. Our Service Levels
  18. 18. Sign up today! Your result is out guarantee! sales@adinch.com www.adinch.com

×