AM Social Media Meeting

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Presentation for client meeting on July 14, 2014.
Includes a first look at metrics (Facebook Insights), resources and suggestions for creating and scheduling content, an editorial schedule, and a look at expanding social media accounts to better promote brand as personal trainer, competitive figure model, and nutritionist.

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AM Social Media Meeting

  1. 1. AM 7/14 Social Media Meeting METRICS – METHODS - CONTENT – SCHEDULING - RESOURCES
  2. 2. TARGET AUDIENCE
  3. 3. AUDIENCE REACHED & ENGAGED Page Post Targeting (PPT): • (Limited rollout of Enhanced PPT) • Choose audience for individual posts based gender, location, age, educational status, etc. • Good for specific posts. • May want to mention that you’re using targeting. Focused conversation helps build community on your page • Measure what works in Insights -Social Media Examiner
  4. 4. AUDIENCE BY REGION
  5. 5. GEOGRAPHICAL REACH
  6. 6. GEOGRAPHICAL ENGAGEMENT
  7. 7. Twitter -Content Marketing Institute on SlideShare *great for conversation, more personal
  8. 8. Pinterest -Content Marketing Institute on SlideShare
  9. 9. YouTube -Content Marketing Institute on SlideShare *except workout videos!
  10. 10. 1. Comment on blog: week 1 2. Follow on Twitter: week 2 3. Retweets: weeks 3-5 4. Send personalized email 5. Thank you 4-1-1 method
  11. 11. Content  Brand Hashtag? CONSISTENCY  Campaign/Project Outreach Hashtags  Topics:  Call to Action  Repurpose content  New Content  Curated Content (keep track of ideas)  Photos:  Preferably with a human in them  Share useful articles  Usually 3 Types of posts  Updates: regularly scheduled, can be spontaneous  i.e. status updates, selfies, remarks on current events in fitness/nutrition, etc.  Project Outreach: have a theme and are long term  Campaigns: used to raise awareness, start conversations, get followers to take action, and are shorter in length
  12. 12. Content  Only 1 in 20 posts should try to sell something  60% focus topics that market needs  i.e. workout videos/recipes  25% competitive topics  i.e. content that there is already plenty of; not unique  15% niche topics  Very specific, not a large audience for it  i.e. history of the leg press  Headlines:  Answer their question: “why should I read this?”  Short and to the point  Deliver what the headline promises  Contains keywords  Sense of urgency if it’s a call to action  Numbered Lists are popular  i.e. 10 reasons why now is the best time start Advocare
  13. 13. Best Times to Post  Sun: 10:00 – 11:00 am : 4:00 – 5:00 pm : 8:00 – 9:00 pm  Mon: 9:00 – 10:00 am : 4:00 – 5:00 pm : 8:00 – 9:00 pm  Tue: 10:00 – 11:00 am : 4:00 – 5:00 pm  Wed: 10:00 – 11:00 am : 8:00 – 9:00 pm  Thu: 10:00 – 11:00 am : 6:00 – 7:00 pm : 8:00 – 9:00 pm  Fri: 9:00 – 10:00 am : 4:00 – 5:00 pm : 7:00 – 8:00 pm  Sat: 7:00 – 8:00 am : 12:00 – 1:00 pm : 9:00 – 10:00 pm -according to Facebook Insights Facebook: 1 x day NO MORE THAN 2 X DAY Twitter: 3 x day NO MORE THAN 30 X DAY YouTube: 1 x 2 weeks NO MORE THAN 3 X WEEK
  14. 14. ?  Plan schedule 1 week- 1 month in advance?  What day should I call you to check in?  Brainstorm:  Topics list  Brand #hashtag  Campaign ideas  Keywords list  Website header photo - original size?  Facebook tabs - apps to feature?
  15. 15. Editorial Calendar date description name of title, topic, question purpose call to action? cliffhanger? format article, picture, video distribution website, FB, twitter, YT, insta accompanying associated tweets, etc. state of content completed? notes repurpose later? 6/6/14 Photoshoot by Leila karaze Promotional Photo album Facebook - completed repurpose 6/6/14 Page welcome post Promotional Status Facebook - completed Can be used google + 6/7/14 Shoulder workout Informational Update Info text + photo Facebook - completed twitter, Insta, pinterest 6/8/14 Advocare grocery shopping Call to Action Video YouTube Facebook completed pinterest 6/10/14 Banana Protein Pancakes Recipe Informational Update Info text + photo Facebook - completed twitter, Insta, pinterest 6/12/14 Leg Workout Informational Update Video Facebook - completed Youtube, pinterest 6/19/14 PB&J Recipe Informational Update Info text + photo Facebook - completed twitter, Insta, pinterest 6/24/14 Athlete/goal quote Inspirational Update Text Quote Facebook - completed Tweet, add photo and insta/google+
  16. 16. Public Domain Photos  SplitShire  Backgrounds, things, technology  Gratisography  Blog posts, headers, social  Snapographic  Architecture, nature, texture  New Old Stock  Blog, social, presentation  Unsplash  Header, presentation, landing page  Life of Pix  City, sea, texture  Picjumbo  Architecture, fashion, technology, things -and other resources

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