DOTCOM DISTRIBUTION
Retailers can learn tips and insights to improve
their packaging. Here are just a few…
Survey findings...
9 in 10consumers have
re-used a retailer’s
branded box or bag
CUSTOMERS VALUE
THE PACKAGING ALMOST
AS MUCH AS THE PRODUCT
...
SOCIALIZE YOUR PACKAGING
females are more likely than males to share a photo of
unique packaging on social media
44% femal...
MEN CARE JUST AS MUCH AS
WOMEN ABOUT BEAUTIFULLY
WRAPPED PACKAGING
females are more likely than
males to re-use a branded
...
OPEN
purchase
MATCH YOUR PRODUCT QUALITY
TO YOUR PACKAGING
half of consumers
re-use branded retail bags
or boxes because t...
the higher the price,
the nicer the packaging
71%of consumers expect higher
quality packaging when
ordering expensive
prod...
3 in 5consumers think it is important or very important
that a retailer’s packaging is sustainable.
84%of consumers re-use...
purchase
com DistributionDOT
SM
com DistributionDOT
For more information and to
download the Dotcom
Distribution 2013 eCom...
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How does premium packaging benefit retailers?

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Dotcom Distribution, a premier provider of fulfillment and logistics solutions, announced the results of its 2013 eCommerce Packaging Survey of US consumers. Findings show that premium packaging – which consists of unique, gift-like branded boxes or bags – benefits retailers in areas including customer loyalty, marketing and advertising. When premium packaging is executed strategically, it can yield positive results in terms of brands’ public awareness.

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How does premium packaging benefit retailers?

  1. 1. DOTCOM DISTRIBUTION Retailers can learn tips and insights to improve their packaging. Here are just a few… Survey findings show that premium packaging – which consists of unique, gift-like branded boxes or bags – benefits retailers in areas including customer loyalty, marketing and advertising. When premium packaging is executed strategically, it can yield positive results in terms of public awareness of a brand 2013 eCommerce Packaging Survey
  2. 2. 9 in 10consumers have re-used a retailer’s branded box or bag CUSTOMERS VALUE THE PACKAGING ALMOST AS MUCH AS THE PRODUCT 3 in 10consumers have discovered a new brand after seeing a customer carrying the retailer’s packaging in public OPEN
  3. 3. SOCIALIZE YOUR PACKAGING females are more likely than males to share a photo of unique packaging on social media 44% females vs. 30% males 74% of 18-25 year olds are likely to share a product on social media, with 88% of those customers posting to Facebook nearly 4 in 10 consumers would share a picture of an online order via social media if it came in a unique, branded or gift-like box, and 83% of those consumers would do so on Facebook. 1:00 PM
  4. 4. MEN CARE JUST AS MUCH AS WOMEN ABOUT BEAUTIFULLY WRAPPED PACKAGING females are more likely than males to re-use a branded bag after a purchase 93% females vs. 85% males both genders are likely to re-purchase from a retailer whose products arrive in a unique, branded or gift-like box 93% females vs. 90% males premium packaging is more important to males when making a jewelry purchase 31% males vs. 22% females
  5. 5. OPEN purchase MATCH YOUR PRODUCT QUALITY TO YOUR PACKAGING half of consumers re-use branded retail bags or boxes because they are of high quality half of consumers expect premium packaging in the mail when ordering from a retailer that provides premium packaging in-store 52% of consumers are likely to purchase from an online retailer again if they previously received their purchase in a unique, branded or gift-like box 1 in 4consumers who do not re-use branded retail packaging would be compelled to do so if the packaging was of high quality
  6. 6. the higher the price, the nicer the packaging 71%of consumers expect higher quality packaging when ordering expensive products online nearly 1 in 3consumers think premium packaging is important in the specialty foods industry 53% of consumers think premium packaging is important in the jewelry industry THE HIGHER THE PRICE, THE NICER THE PACKAGING
  7. 7. 3 in 5consumers think it is important or very important that a retailer’s packaging is sustainable. 84%of consumers re-use branded packaging in order to cut down on waste. 60%of consumers who don’t re-use branded retail packaging would be compelled to do so to cut down on waste or “be green” GREEN IS THE NEW BLACK
  8. 8. purchase com DistributionDOT SM com DistributionDOT For more information and to download the Dotcom Distribution 2013 eCommerce Packaging Survey, visit: http://www.dotcomdist.com/packaging-survey-us-consumer-views-on-ecommerce-packaging/

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