Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
despre cum construim
shopping experience valoros
Presented by:
Maria Gheorghita
Marketing & PR Manager
pentru un
shopping experience
e nevoie de creativitate?
da

Cine suntem

Ce facem
da

Cine suntem

doar ca
Ce facem
….
in viitor,
creativitatea de sine
statatoare nu va
mai fi un diferentiator
(probably)

everything
original
is already done
times are changing
and so should we
a fost o vreme cand
creatia aducea
singura rezultate
Berlin 1984

Berlin 1995
now, there is a gap
Print
blind
Break the chain
Cand dam viata
creativitatii prin productie
publicitara hai sa o facem
intr-un mod relevant si
personal
Viitorul si reusita se
afla la intersectia dintre
creativitate si
tehnologie
Considerarea
pasiunilor targetului

Adaptare
geolocalizata

Adaptare functie de tip de
personalitate / temperamente

Difer...
a fost o vreme cand…
productia = PRINT
printul
traditional mai
the market isreprezinta
changing
and so DO we doar 15%
astazi
din business-ul
nostru
de la printul pe hartie,
astazi putem face executii pe sticla,
lemn, metal, gresie,
parchet, tapet….
inovatia…
tehnologia ne
livreaza o cu totul
alta experienta
miza
Customer insight

technology

shopping experience
Experientele – bune &
sunt memorabile

rele
Re-imagining of a brand’s physical presence is essential in the
context of anywhere/anytime Digital Retail. Through the
pr...
ING Direct

Harrods
Home depot

Westfield
magazinul este campul de batalie,
iar arma cea mai importanta este
experienta cu brand-ul la locul de
vanzare
Thank you!
maria@adproduction.ro
facebook.com/AdProductionBucharest
Maria gheorghita- Promotions 360
Maria gheorghita- Promotions 360
Maria gheorghita- Promotions 360
Maria gheorghita- Promotions 360
Maria gheorghita- Promotions 360
Maria gheorghita- Promotions 360
Maria gheorghita- Promotions 360
Maria gheorghita- Promotions 360
Maria gheorghita- Promotions 360
Maria gheorghita- Promotions 360
Maria gheorghita- Promotions 360
Maria gheorghita- Promotions 360
Upcoming SlideShare
Loading in …5
×

Maria gheorghita- Promotions 360

  • Be the first to comment

  • Be the first to like this

Maria gheorghita- Promotions 360

  1. 1. despre cum construim shopping experience valoros Presented by: Maria Gheorghita Marketing & PR Manager
  2. 2. pentru un shopping experience e nevoie de creativitate?
  3. 3. da Cine suntem Ce facem
  4. 4. da Cine suntem doar ca Ce facem ….
  5. 5. in viitor, creativitatea de sine statatoare nu va mai fi un diferentiator
  6. 6. (probably) everything original is already done
  7. 7. times are changing and so should we
  8. 8. a fost o vreme cand creatia aducea singura rezultate
  9. 9. Berlin 1984 Berlin 1995
  10. 10. now, there is a gap
  11. 11. Print blind
  12. 12. Break the chain
  13. 13. Cand dam viata creativitatii prin productie publicitara hai sa o facem intr-un mod relevant si personal
  14. 14. Viitorul si reusita se afla la intersectia dintre creativitate si tehnologie
  15. 15. Considerarea pasiunilor targetului Adaptare geolocalizata Adaptare functie de tip de personalitate / temperamente Diferentiere Productie pe structuri diferite Productie pe forme diferite Productie pe materiale diferite
  16. 16. a fost o vreme cand… productia = PRINT
  17. 17. printul traditional mai the market isreprezinta changing and so DO we doar 15% astazi din business-ul nostru
  18. 18. de la printul pe hartie, astazi putem face executii pe sticla, lemn, metal, gresie, parchet, tapet….
  19. 19. inovatia…
  20. 20. tehnologia ne livreaza o cu totul alta experienta
  21. 21. miza
  22. 22. Customer insight technology shopping experience
  23. 23. Experientele – bune & sunt memorabile rele
  24. 24. Re-imagining of a brand’s physical presence is essential in the context of anywhere/anytime Digital Retail. Through the provision of rich, multi-sensory experiences, savvy retailers are turning their stores into product playgrounds. Lois Jacobs, Chief Executive of Fitch
  25. 25. ING Direct Harrods
  26. 26. Home depot Westfield
  27. 27. magazinul este campul de batalie, iar arma cea mai importanta este experienta cu brand-ul la locul de vanzare
  28. 28. Thank you! maria@adproduction.ro facebook.com/AdProductionBucharest

×