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Assignment 2 seminar contingency_theory

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Assignment 2 seminar contingency_theory

  1. 1. Contingency theory in public relations Maria Fleming 18 October 2012 Strategic Communications Planning (8625) University of Canberra
  2. 2. Fat chance
  3. 3. Logic in the factory
  4. 4. Impact
  5. 5. No ‘one best way’
  6. 6. The continuum
  7. 7. Criticisms of contingency theory for PR
  8. 8. It’s so....visionary!

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