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Le duc vintage & luxury beachwear

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Project Brand Awareness, digital strategy, profesional blog, Web marketing, social media marketing di un nuovo marchio del settore beachwear.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Le duc vintage & luxury beachwear

  1. 1.  La domanda interna privilegia il prodotto di fascia fine allargata in modo significativo al segmento “giovani”, tra i più trainanti del comparto.  Elevato livello di perfezionamento e qualificazione del prodotto che consente di soddisfare adeguatamente la domanda di mercato elitaria, mostrando, così, grandi capacità di flessibilità.  Sul territorio nazionale pochi i punti vendita specializzati esclusivamente in costumi da bagno; solitamente a tali prodotti si affianca nella vendita intimo maschile e femminile completata da articoli complementari, amplificando la tensione competitiva e la fuoriuscita dal mercato degli operatori meno strutturati.  Concorrenza in forte aumento soprattutto nei paesi europei dove gli operatori dei paesi terzi stanno attuando politiche di prezzi di penetrazione, peraltro estremamente aggressive – Conseguenza discontinuità economica tra strutture di costo a base europea ed a base extraeuropea
  2. 2. All ’interno della filiera del tessile – abbigliamento quello dei costumi da bagno è tra i pochi a registrare un fatturato in crescita. Il valore della produzione è stato di circa 500 milioni di euro, divisa tra la linea sportiva e quella fashion, tra l ’altro, quest’ultima, sta mostrando un sempre più crescente trend di vendita Dati elaborati da Sistema moda Italia (Smi)
  3. 3. Import  Cina 29%  India 10%  Bangladesh 9 %  Sri Lanka 6,6% Export  Francia  Spagna  Germania  Russia  +14,2%,  Dati elaborati da Sistema moda Italia (Smi). Dati elaborati da Sita Ricerca – società specializzata in analisi del settore tessile-abbigliamento
  4. 4. Nell’epoca della “Fast Fashion” il Passato si pone come Avanguardia . Segmento del lusso nel mercato vintage, il cosiddetto New Luxury, che unisce modernità a forme del passato. Capo- Icona, una scelta consapevole del consumatore postmoderno.
  5. 5.  Concorrenza in forte aumento per le politiche di prezzi di penetrazione aggressive che creano discontinuità economica tra strutture di costo a base europea ed a base extraeuropea.  Mercato Italiano dalle dinamiche distributive con elevata multicanalità, che equivale a coesistenza sistemica di differenti canali di vendita, con sovrapposizioni.
  6. 6. Years 30/50/70/60/80/90 30° New liberty swim Male, per un boxer semplice e lineare in Elastam , motivi a pois, righe orizzontali, canotte monocolare. Stile Marinaresco. 50° 60° Il tempo dell’audacia e dello charme di James Bond! Lo stile accattivante e puro, eleganza e praticità assoluta. Le linee essenziali, ottima vestibilità, il materiale sintetico abbinato a colori neutri. 70°un Mercoledì da Leoni, è il tempo del sound dei beachboys, costumi maschili a tinte forti, le forme comode in poliammide permettono di sfidare la natura e le sue manifestazioni. 80° è il tempo dell’aerobica e del bodybuilding. Il microslip ideato da le duc è in lycra, colorato e sagomato, riservato a pochi fisici statuari. 90°La ricerca dell’equilibrio e dell’essenzialità divengono un esigenza primaria . Le linee si fanno essenziali, morbide ed impalpabili, i colori neutri, i materiali ecologici e riciclabili.
  7. 7. 30 °
  8. 8. 60°
  9. 9. 70°
  10. 10. 80°
  11. 11. 90°
  12. 12. And Now?
  13. 13. Brand Re-Building  Attraverso il lancio di un nuovo status symbol del beachwear maschile.  Brand Awareness Reputation & Engagement Attraverso Social Media e Blogging • Generare un Super Co Creativo Esperienza Co creativa tra tra Brand ed Utente – brand exsperience
  14. 14.  Uomini tra i 25-54 anni (Core Target 25 – 34)  Reddito Medio Alto  Istruzione Superiore Gli adulti potrebbero avere la possibilità di ripercorrere attraverso il costume la memoria del loro tempo e allo stesso tempo possedere un oggetto di lusso, mentre i giovani apprendere dal passato le forme del beachwear story per poter reinterpretare il loro tempo e possedere allo stesso tempo un oggetto di culto.
  15. 15. Timing 3 Months  Marketing Mix Qualità dei contenuti diffusi. Impatto/Esperienza/Relazione/Legame dell’utente al Brand Attraverso Social Network Twitter – Facebook – Instagram- Google + • Content Providing • Virality Motoring • Canali di Comunicazione Motori di Ricerca – Social Media – Corporate Blog - Newsletter
  16. 16. Iniziative Brand Experience Blog e Social Network ↓ Apertura Contest Commenti – Photo gallery (Blog) Concorso Best Beachwear Selfie Esperienza Co -Creativa (Social Network)
  17. 17.  Immagine Corporate  Best Beachwear Selfie  Contest
  18. 18. Raffaele Peppe
  19. 19. Articoli Blog corporate:  Beachwear Story  Decenni del costume da bagno, che mode bizzarre!  L’inizio della corsa alle forbici  Il costume che fa il monaco  Tipi e costumi. Ad ogni uomo il proprio decennio  The Swimwear business - Una guerra tra Titani  Il Sound emotivo e sociale della stagione più calda dell’anno: l’Estate  The beach sound: Surf Music, solo pezzi da spiaggia?  Summer Cult Movies  Le duc – Divi e costumi  Icone estive. Chic o Choc?
  20. 20. Visitors
  21. 21. • 18-24 4% • 25-34 47% • 35-44 6% Donne 58% • 18-24 1% • 25-34 19% • 35-44 17% • 45-54 4% Uomini 42%
  22. 22.  Keywords 1. Vintage 2. Beachwear 3. Luxury 4. Selfie 5. Costumi da bagno 6. Brand 7. Contest 8. Summer

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