Directed Innovation:                           Generating High-Quality,                           High-Value Solutions    ...
Motivation
Why increase your “Innovation IQ?”Your “IQ” can be thought of as a predictable measure of  intelligence and performance…We...
CREATIVITYThree reasons why people are motivated to be creative:  need for novel, varied, and complex stimulation  need ...
Patents & Intellectual Property Rights   “Next came the patent laws. These began in England in 1624, and in this country w...
What is so great about patents?     Novel solution to problem     Teach others to advance science                   "The p...
The power of patents - continuedCost Avoidance / Loss of Market Share  RIM paid NTP $612M in litigation settlement  RIM ha...
Paths to Motorola ValueInnovation creates value through...Engaging team members in forward-looking activities.    Networki...
Paths to Motorola Value Product Feature + Patent.     Exclusive feature/ market differentiator. (Higher Margins) Product F...
Example Activities              Conceive                                                                     Validate/Impl...
Strategic Technology Analysis Metrics           Identify Motorola Recipe for Success              Component areas of focus...
Example – Competitive Analysis-Patents                                                                                    ...
History            Advanced Inventing              Ad hoc brainstorming by project teams              Infrequent Patent at...
Many Techniques to Think CreativelyProcess & Service Excellence Conference, Sept 22, 2009, page #14MOTOROLA and the Styliz...
Strategic Portfolio Development                                                                                           ...
Directed Innovation (DI):              Treat Your Inventing session like a              PROJECT and MANAGE it!            ...
HistoryDirected Innovation   – Agnostic facilitator   – Provocation/Question Banking   – Diverse & cross-functional team  ...
1.0                                                                                                       PLANProcess & Se...
Directed Innovation:                                       1.0 PLANning phase                                             ...
PLANSelect Inventing team (1.6)          Subject Matter Experts (SMEs) in Technology Domain          Identify/select team ...
Albert Einstein   "The mere formulation of a problem is far   more often essential than its solution, which   may be merel...
PLANProblem Storming w/ critical thinkers (1.7)Describe and list all attributes of Ideal Solution(s)                      ...
“Millions saw the applefall, but Newton was theone who asked why.”      Bernard Baruch
The Older People Get                                                                                   PLANThe Fewer Quest...
How Questions Help                                                                                    PLAN Creative Proble...
SolutionPeople’s Client ROI for QuestionsMore Questions = More IdeasFacilitations using Question Banks   generated 34-65% ...
PLANQuestions Accelerate the M-Curve andHelp Produce Breakthrough Ideas Faster                                            ...
PLAN                              What are Question Banks?       Question Banks are organized topical       collections of...
PLAN                                   What is the Question Banking                                     Methodology?      ...
WHO are the question                                                                  People                   sources?ASK...
What tools are the sources ofquestions?         •Pack of 40 Principles                   (Triz card deck)                 ...
PLAN                                                 Questions to Ask When                                                ...
Six Key Questions     I keep six honest serving-men.     They taught me all I knew;     Their names are What and Why and  ...
Activate to Innovate Questions(Inspired by Rudyard Kipling’s Quote)Who should know what you learned?What ideas were valuab...
PLANProcess & Service Excellence Conference, Sept 22, 2009, page #36MOTOROLA and the Stylized M Logo are registered in the...
PLANProcess & Service Excellence Conference, Sept 22, 2009, page #37MOTOROLA and the Stylized M Logo are registered in the...
• Technical Conflict/Problem Area:      •   List & # perceived limitations, boundaries, constraints.    • Provocations – w...
Advice for Writing Good Directed                                  Innovation QuestionsYou can use steps 1-4 of the PROVOCA...
Favorite Action Words to                                                                  Improve Questions    Verbs that ...
What are the most important questions you should ask and answer to improve innovation performance?Process & Service Excell...
3. Opportunities w/o limitation2. limitations                 1. Focus/Goal/Objective/Problem:    2. limitations3. Opportu...
CONFLICT: 1. Time or Speed vs. Quality QUESTION: How might we design a solution with both high-speed and high-quality attr...
How can you collect questions?                                                                                            ...
HOW do you organize questions?                                                                         PLAN Develop an out...
Question Banking TIPS & ChecklistArchive Word outline or Excel databaseDistribute to diverse community for feedbackReview ...
“Don’t Ever Stop Asking Questions”- Albert EinsteinProcess & Service Excellence Conference, Sept 22, 2009, page #47MOTOROL...
PLANTRIZ Teoriya ResheniyaIzobretatel’skikh Zadach   The Theory of Inventive Problem Solving                              ...
TRIZ-An amazing set of toolsTheory of Inventive Problem SolvingTechniques for creative problem solving validated  by over ...
Some Aspects of TRIZ                                                          Objects and Functions                       ...
Problems can be constructed as                                                            Substances and Fields of Interac...
Our mind tends to automatically organize new                                    information with our current knowledge.Pro...
“Even though one was correct at each stage, the situation may still have to berestructured to proceed.” Edward de Bono [ht...
Technical Contradiction  How to improve    both A and B?                                                                  ...
How do engineering techniques handle       contradictions?Process & Service Excellence Conference, Sept 22, 2009, page #55...
What did Altshuller observe?                                                                                              ...
Inventors start with a                                                                                            differen...
ELIMINATE COMPROMISE!       Clever inventions achieve the desired function without       harming or deteriorating other pa...
400,000 Inventions Studied by Altshuller –The Most Clever Solved Contradictions                       Key Insight #3:     ...
You Think… Identify a fix you want to make or an area under your control you want    to improve. Write it down: “I want to...
“Do inventors use any commonapproaches to solve contradictions?”        Altshuller was a very curious fellow…
Across 400,000 patents,                                                                                                   ...
Process & Service Excellence Conference, Sept 22, 2009, page #63MOTOROLA and the Stylized M Logo are registered in the US ...
TRIZ-Q Bank               got questions?                                                                                  ...
Summarize                                                               Recognize the                                     ...
Summarize                                                               Recognize the                               40    ...
Summarize                                                               Recognize the                               40    ...
Summarize                                                              Recognize the                                      ...
Do different engineering disciplines use   the same Inventive Principles to solve   analogous contradictions?             ...
S-curve of Evolution                                                                          Function                    ...
Key Insight #4:                          Technology matures along repeated curves.                          Look for solut...
Ideality-in the physical world…applies to software                                                                        ...
Key Insight #5:                          Clearly define the IDEAL outcome                                 … if anything we...
Think CreaTRIZively !                                    TM   #1 Strip descriptions of domain language   #2 Be willing to ...
DO:                                                                                                       Team            ...
“Don’t worry about other people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s thr...
DO                                                   Process Timeline               Concepts                              ...
Ideation DO                  Day 1                                                                                        ...
DO                                                              DO’s                           DON’Ts                     ...
DO                                               2.0 DO = CREATESchedule venue & gather materials        Laptop w/ project...
Directed Innovation:   DO                                                                                              2.0...
Session Name: Gemini Innovation Workshop                                                          Motorola Confidential wh...
Directions:Idea Exchange                                          1. One idea per light bulbGerald Haman: http://www.solut...
Directed Innovation:   DO                                                                                                 ...
12 Steps to Higher Quality Patent disclosures1.  FOCUS the invention in strategic technology areas of value to your compan...
Good News!"The truly great advances of this generation will be made by those who can make   outrageous connections, and on...
CHECK:                                                                                                       EvaluateProce...
Directed Innovation:            CHECK                                                                       3.0 CHECK Phas...
Directed Innovation:            CHECK                                                                       3.0 CHECK Phas...
ACT                                 4.0 ACT4.1 Stay vigilant and track trends:    – Google industry-specific news = busine...
Directed Innovation:            ACT                                                                        4.0 ACT Phase4....
Post mortem – DI lessons learned1. Two Day agenda   - infuse with networking and fun!2. INVENTOR MENTORS3. Follow-through!...
Recommended Books for Skills Building                                Innovate Like Edison: The Success System of          ...
Process & Service Excellence Conference, Sept 22, 2009, page #94MOTOROLA and the Stylized M Logo are registered in the US ...
"If I were to wish for anything, I should not wish   for wealth and power, but for the passionate   sense of the potential...
Innovation                                                                                                        Instigat...
Back-UP SlidesProcess & Service Excellence Conference, Sept 22, 2009, page #97MOTOROLA and the Stylized M Logo are registe...
Exercise Time!Process & Service Excellence Conference, Sept 22, 2009, page #98MOTOROLA and the Stylized M Logo are registe...
Wireless Technology in the Classroom     1. > Information Quantity and Accessibility     How might we apply mobile devices...
Wireless Technology in the Classroom       2. Communication Devices                     How might existing devices be util...
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
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The Evolution of Directed Innovation techniques for engaging your divergent AND convergent thinkers

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Business Innovation Conference 10 11 2011

  1. 1. Directed Innovation: Generating High-Quality, High-Value Solutions leveraging creative methods from TRiZ to Question Banking Maria Thompson Director, Innovation Strategy Intellectual Asset Management Motorola Solutions, Inc.Accelper Business Innovation ConferenceOctober, 11, 2011
  2. 2. Motivation
  3. 3. Why increase your “Innovation IQ?”Your “IQ” can be thought of as a predictable measure of intelligence and performance…We will cover ways to enhance you and your team’s performance in creative problem solving to support Invention: novel idea generation Innovation: successful implementation of novel ideas Creative problem solving skills are critical success factors in today’s competitive environment!Process & Service Excellence Conference, Sept 22, 2009, page #3MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  4. 4. CREATIVITYThree reasons why people are motivated to be creative:  need for novel, varied, and complex stimulation  need to communicate ideas and values  need to identify and solve important problems Roger von Oech – “Creative thinking involves imaginingfamiliar things in a new light, digging below the surface to find previously undetected patterns, and finding connections among unrelated phenomena.”
  5. 5. Patents & Intellectual Property Rights “Next came the patent laws. These began in England in 1624, and in this country with the adoption of our Constitution. Before then, any man might instantly use what another man had invented, so that the inventor had no special advantage from his invention. The patent system changed this; it secured to the inventor for a limited time the exclusive use of his invention, and thereby added the fuel of interest to the fire of genius in discovery and production of new and useful things." - Abraham Lincoln Innovate Like Edison: The Success System of America’s Greatest Inventor by Michael Gelb, Sarah Miller CaldicottProcess & Service Excellence Conference, Sept 22, 2009, page #5MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  6. 6. What is so great about patents? Novel solution to problem Teach others to advance science "The patent system is nothing more than a way to encourage people to innovate... to take risks... to make the world a better place.” -- Dean Kamen, Spotlight On: The U.S. Patent System Prevent others from using, copying or selling your solution (invention) AND…Process & Service Excellence Conference, Sept 22, 2009, page #6 US IS SWITCHING TO A FIRST-TO-FILE PATENT SYSTEMMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  7. 7. The power of patents - continuedCost Avoidance / Loss of Market Share RIM paid NTP $612M in litigation settlement RIM had to stop selling Blackberry’s in US for period of time until settledDetectability & Enforceability Will you be able to identify whether someone is copying (“infringing”) your product or service? If not, better to pursue trade secrets, copyrights, etc. BOTTOM LINE: NEED TO USE CREATIVE PROBLEM SOLVING SKILLS EVERY BUSINESS DAY!Process & Service Excellence Conference, Sept 22, 2009, page #7MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  8. 8. Paths to Motorola ValueInnovation creates value through...Engaging team members in forward-looking activities. Networking and knowledge sharing. (Engineering Effectiveness) Employee satisfaction. (Engineering Effectiveness; Retention)Product Feature. Customer-funded feature. Help “making the sell”. (Decision to buy depends not only on most-useful features but also feature bundles, cool features, brand, etc.) Cost improvements/synergies implementing other features. Enabling a service revenue stream/ new business model.Patent/ Intellectual Property (IPR). Improved IPR licensing costs/ opportunities for Joint Ventures. Litigation cost avoidance. Brand equity/ thought leadership. Courtesy Tom Tirpak, MotorolaProcess & Service Excellence Conference, Slide 8MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
  9. 9. Paths to Motorola Value Product Feature + Patent. Exclusive feature/ market differentiator. (Higher Margins) Product Feature + Standard. Implementation cost advantage. Easy interoperability with other standards-based solutions. Product Feature + Partnership. Market differentiator, with fast access to market. (Even Higher Margins) Patent + Standard. Licensing royalties. Product Feature + Patent + Partnership. Exclusive market differentiator, with fast access to market. (Highest Margins) “Monetizing innovation in multiple ways creates opportunities for even greater value.” Courtesy Tom Tirpak, MotorolaProcess & Service Excellence Conference, Slide 9MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
  10. 10. Example Activities Conceive Validate/Implement Monetize (Refine and Resource) • Identify “white space” • Document architecture/interfaces. • Gain customer (Benchmark, VOC, etc.) • Document design/ operation/ use cases. acceptance of feature. • Question-storm. • Estimate business opportunity. • Licensing deal. • Envision solution. • Estimate business value of a patent. • Gain standards • Filter and combine • Determine fit with product roadmap. acceptance. envisioned solutions. • Prototype/ Evaluate Critical Parameters. • Document envisioned • Document Business Case. solution. • Conduct customer demo. • Implement feature in product. • Submit patent application. • Submit standards proposal. • Pay patent issuance fee (granted claims). Courtesy Tom Tirpak, MotorolaProcess & Service Excellence Conference, Slide 10MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
  11. 11. Strategic Technology Analysis Metrics Identify Motorola Recipe for Success Component areas of focus Identification of what do we have How good is it (quality & value) ? Competitor Scan Inventory Trend analysis based on published applications Gap analysis What do we need for desired end state? Prioritization AllocationProcess & Service Excellence Conference, Sept 22, 2009, page #11MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  12. 12. Example – Competitive Analysis-Patents Security IP- Last 5 Years (1999-2004) Sony Siemens Companies Samsung Nokia Ericsson Motorola Encryption Authentication Content Financial Network Secure Key Public Secure Tamper # Patents in Strategic Categories within Technology Domain Protection eCommerce Security Authorization Hardware Management Key Math Software Boot Resistance Theft DeterrenceProcess & Service Excellence Conference, Sept 22, 2009, page #12MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  13. 13. History Advanced Inventing Ad hoc brainstorming by project teams Infrequent Patent attorney participation Direct to patent filingsProcess & Service Excellence Conference, Sept 22, 2009, page #13MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  14. 14. Many Techniques to Think CreativelyProcess & Service Excellence Conference, Sept 22, 2009, page #14MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  15. 15. Strategic Portfolio Development History – Focused on generating solutions & patents from new promising technology – TRiZ used rarely to identify conflicts & tradeoffs in new technology – Attorney = scribe – SME = facilitator (sometimes) – Project &/or technology team participation – Participants vote on ideas to patentProcess & Service Excellence Conference, Sept 22, 2009, page #15MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  16. 16. Directed Innovation (DI): Treat Your Inventing session like a PROJECT and MANAGE it! 1.0 PLAN 4.0 2.0 ACT DO 3.0 CHECKProcess & Service Excellence Conference, Sept 22, 2009, page #16MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  17. 17. HistoryDirected Innovation – Agnostic facilitator – Provocation/Question Banking – Diverse & cross-functional team – Innovators = scribes – Balanced left brain vs. right brain activities – Idea Sheets & Competition – Post-its –> Problem Storming – Chocolate, Cinnamon, Peppermint – Concept Evaluation by SMEs & Patent Attorney – Inventor Mentors – Prior Art searching/ Patcomm reviewProcess & Service Excellence Conference, Sept 22, 2009, page #17MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  18. 18. 1.0 PLANProcess & Service Excellence Conference, Sept 22, 2009, page #18MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  19. 19. Directed Innovation: 1.0 PLANning phase 1.2 1.3 1.1 1.4 Competitive IP Landscape Conduct Market Build vs. Analysis Review Research Buy/JV? BUILD 1.5 1.6 (3-5 yrs.) 1.7 1.4 Garner Select Problem budget “Inventing” STORMING BUY/JV TEAM VP- CSO sponsor? Who Key Tech catches Area? the ball?Process & Service Excellence Conference, Sept 22, 2009, page #19MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  20. 20. PLANSelect Inventing team (1.6) Subject Matter Experts (SMEs) in Technology Domain Identify/select team members critical thinkers (problem-oriented) divergent thinkers (creatives) Facilitator (see IAF Handbook of Group Facilitation) process observer objectivity no emotional connectivity to outcomeProcess & Service Excellence Conference, Sept 22, 2009, page #20MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  21. 21. Albert Einstein "The mere formulation of a problem is far more often essential than its solution, which may be merely a matter of mathematical or experimental skill. To raise new questions, new possibilities, to regard old problems from a new angle requires creative imagination and marks real advances in science."Process & Service Excellence Conference, Sept 22, 2009, page #21MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  22. 22. PLANProblem Storming w/ critical thinkers (1.7)Describe and list all attributes of Ideal Solution(s) see TRiZ @ http://www.aitriz.org/Identify known solutions X and current patents Y Describe characteristics and parameters of X and Y and why they are insufficient: CRITICAL CHALLENGES 39 Parameters Matrix (http://triz40.com/) & 40 Inventive PrinciplesOnce have Critical Challenges, transform these problem statements to thought-provoking questions to inspire radical thinking Generate an open-ended question in the form of "How might we achieve the IDEAL attribute by applying X or Y technology or solution without introducing a limiting characteristic (parameter) of X or Y technologies or solutions?” *The format of the problem statements and related open-ended thought-provoking questions is keyProcess & Service Excellence Conference, Sept 22, 2009, page #22 to successful resultsMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  23. 23. “Millions saw the applefall, but Newton was theone who asked why.” Bernard Baruch
  24. 24. The Older People Get PLANThe Fewer Questions They Ask How often do people ask questions? Why does the typical 5-year-old ask 65 questions a day? Why does the typical 44-year-old ask only 6 questions a day? Why is it that the older we get, the fewer questions we ask?Process & Service Excellence Conference, Sept 22, 2009, page #24MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  25. 25. How Questions Help PLAN Creative Problem Solving = DI Clarifies problems Engages minds Increases brain flow Cultivates curiosity Improves Listening Promotes analogous thinking Enhances quality thinking Accelerates innovation Improves idea managementProcess & Service Excellence Conference, Sept 22, 2009, page #25MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  26. 26. SolutionPeople’s Client ROI for QuestionsMore Questions = More IdeasFacilitations using Question Banks generated 34-65% more ideasMore Ideas = Better Solutions10,000 Questions = 3,000,000 IdeasOver $1 Billion ValueProcess & Service Excellence Conference, Sept 22, 2009, page #26MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  27. 27. PLANQuestions Accelerate the M-Curve andHelp Produce Breakthrough Ideas Faster ????????????????? STIMULANTS ??????????????? New Solutions Old Ideas VALUE TIMEProcess & Service Excellence Conference, Sept 22, 2009, page #27MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  28. 28. PLAN What are Question Banks? Question Banks are organized topical collections of questions that inspire diverse, creative and innovative thinking to achieve goals, overcome challenges, or solve problems Creative problem solving is the goal of Directed Innovation Sessions Courtesy Gerald Haman, SolutionPeopleProcess & Service Excellence Conference, Sept 22, 2009, page #28MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  29. 29. PLAN What is the Question Banking Methodology? IDENTIFY Sources of Questions COLLECT Questions ORGANIZE Questions IMPROVE Questions APPLY Questions (Questionate to Ideate)Process & Service Excellence Conference, Sept 22, 2009, page #29MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  30. 30. WHO are the question People sources?ASK a DIVERSE group of people Subject Matter Experts (SMEs) Competitors Industry Experts Patent Portfolio Managers Intellectual Asset Managers (IAMs) Patent Portfolio Managers Market Research Competitive Intelligence Sponsors Ideation Participants Problem-oriented, critical thinkers (Skeptics) Champions or supporters Outsiders (Open Innovation!) Speakers/Presenters End users, Customers, Clients, Consumers Historians Field engineers Yourself, Family, Children Spiritual GuidesProcess & Service Excellence Conference, Sept 22, 2009, page #30 LegalMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  31. 31. What tools are the sources ofquestions? •Pack of 40 Principles (Triz card deck) •Triz 99-Question BankKnowBrainer “analog” tool &PodBrainer “mobile” tool 99 Questions based on 40 TRIZ Pr inciples - v1Thought-provoking questions, words 1. Segmentation (Pr inciple #1) 1. How might it be segmented?& pics organized by Problem Solving 2. How might it be segmented into independent parts? 3. How might it be easy to disassemble? 4. How might we increase the degree of fragmentation or segmentation?Steps that include: Investigate, 2. Separ ation (Pr inciple #2)Create, Evaluate, Activate 5. How might the interfering parts or properties be singled out? 6. How might only the necessary part be single out? 3. Local Quality (Pr inciple #3) 7. How might the structure be changed from uniform to non-uniform? 8. How might the external environment or influence be changed from uniform to non uniform? 9. How might each part function in conditions most suitable for its operation? 10. How might each part fulfill different and useful functions? 4. Symmetr y Change (Pr inciple #4) 11. How might the shape be changed from symmetrical to asymmetrical? 12. If it is asymmetrical, how might the degree of asymmetry be increased? 5. Mer ging (Pr inciple #5) 13. How might identical or similar objects be brought closer together or merged? 14. How might identical or similar parts be assembled to perform parallel operations? 15. How might operations be contiguous or parallel? 16. How might operations be brought together in time? 6. Multifunctionality (Pr inciple #6) 17. How might parts or objects perform multiple functions? 18. How might parts or objects eliminate the need for other parts? 7. Nested Doll (Pr inciple #7) 19. How might one object be placed inside another? 20. How might one object be placed inside another, and then inside another? 21. How might one part pass through a cavity into another? 8. Weight Compensation (Pr inciple #8) 22. How might the weight of an object be compensated by merging with other objects to provide lift? 23. How might the weight of an object be compensated by interacting with the environment? 24. How might the weight of an object be compensated by interacting with the aerodynamic forces?Process & Service Excellence Conference, Sept 22, 2009, page #31 25. How might the weight of an object be compensated by interacting with the hydrodynamic forces?MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. 26. How might the weight of an object be compensated by interacting with the aerodynamic buoyant forces?All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  32. 32. PLAN Questions to Ask When Collecting QuestionsWhat are ALL the questions that people might answer in order to address the goal(s), challenge(s) or problem(s)?What are all the obstacles or challenges that might relate to the goal(s)?What are the 3-5 MOST IMPORTANT questions that should be asked to address the goal(s)? Process & Service Excellence Conference, Sept 22, 2009, page #32 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  33. 33. Six Key Questions I keep six honest serving-men. They taught me all I knew; Their names are What and Why and When and How and Where and Who. Rudyard Kipling Indian-born British writer and poetProcess & Service Excellence Conference, Sept 22, 2009, page #34MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  34. 34. Activate to Innovate Questions(Inspired by Rudyard Kipling’s Quote)Who should know what you learned?What ideas were valuable?When will you apply the ideas?Where will you apply the ideas?Why are the ideas valuable or important?How will you share or apply the ideas?Process & Service Excellence Conference, Sept 22, 2009, page #35MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  35. 35. PLANProcess & Service Excellence Conference, Sept 22, 2009, page #36MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  36. 36. PLANProcess & Service Excellence Conference, Sept 22, 2009, page #37MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  37. 37. • Technical Conflict/Problem Area: • List & # perceived limitations, boundaries, constraints. • Provocations – what would be possible if each of our constraints were removed? Address each limitation individually in #2; try to gen 2-3 per item in #2.• Which of those conceptual directions in #3 is the Boldest Provocation? • “Problem Storm” on #3…AND ideate potential thought-provoking Questions for the DI session (Steps #2-4+)
  38. 38. Advice for Writing Good Directed Innovation QuestionsYou can use steps 1-4 of the PROVOCATION process to get yourself in the right mindset for generating problem statements = “PROBLEM STORMING.”Checklist to generate your problem statements and questions:1. Identify and list as many of the attributes & characteristics of the ideal solution/system in your technical domain as possible.2. Identify the current technologies in play that address achieving each of these attributes.3. Characterize and list all the attributes, constraints and limitations of the current technologies that prevent achievement of the ideal attributes.4. Generate an open-ended question in the form of "How might we achieve THE IDEAL ATTRIBUTE by applying x technology without compromising on the CHARACTERIZATION OF A LIMITATION DUE TO CURRENT TECHNOLOGIES IN PLAY?" Process & Service Excellence Conference, Sept 22, 2009, page #39 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  39. 39. Favorite Action Words to Improve Questions Verbs that are best to use (reframe initial domain-specific verb choice as one of): 1. Obtain : evolve, extract, obtain, produce, synthesize 2. eliminate: absorb, break down, decompose, remove, treat 3. Move: agitate, orient, rotate, stir, transmit 4. Retain: apply, deposit, embed, hold, join, retain 5. Protect: preserve, protect 6. Separate: comminute, crush, extract, separate, spray 7. Change substance’s Properties: change, produce 8. Measure properties: change, define, detect, determine, measure, visualize 9. Generate: create, evolve, generate, initiate, produce 10. Absorb 11. Redistribute energy: concentrate, disperse, orient, reflect, transmit 12. Accumulate (energy) 13. Change field’s properties 14. Measure field’s characteristics: detect, measure, visualize Process & Service Excellence Conference, Sept 22, 2009, page #40 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.TFM Problem Analysis Step 3 their respective owners. © Motorola, Inc. 2005 All other product o service names are the property of
  40. 40. What are the most important questions you should ask and answer to improve innovation performance?Process & Service Excellence Conference, Sept 22, 2009, page #41MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  41. 41. 3. Opportunities w/o limitation2. limitations 1. Focus/Goal/Objective/Problem: 2. limitations3. Opportunities w/o limitation Question Generation-Recipe: How might we use Opportunity #3 to overcome Process & Service Excellence Conference, Sept 22, 2009, page #42 Limitation #2 and achieve/remove #1? MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005 OR How might we achieve/remove #1 by using #3 without #2?
  42. 42. CONFLICT: 1. Time or Speed vs. Quality QUESTION: How might we design a solution with both high-speed and high-quality attributes? Solutions: Conflict Zone Identification Apply TRIZ to identify tradeoffs in Technology Design Parameters & Use to create Ideation Questions Test: How might this solution apply to each of the business model frameworks? d. We sell a platform (HW+SW) solution? e. We provide customized/tailored applications & services to enterprise customer? f. We collect the data and sell it. What new tradeoffs, conflicts, and constraints have you identified as you applied or modified your solution within the context of the business models? a. b. c.Process & Service Excellence Conference, Sept 22, 2009, page #43MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  43. 43. How can you collect questions? PLAN Plain paperProcess & Service Excellence Conference, Sept 22, 2009, page #44MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  44. 44. HOW do you organize questions? PLAN Develop an outline (MS Word) or database (MS Excel) to manage and share collection Identify specific domain problems, goals or challenges Clarify logical categories, subjects, topics and subtopics Arrange questions into categories, subjects and topics Remove duplicates Prioritize important questionsProcess & Service Excellence Conference, Sept 22, 2009, page #45MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  45. 45. Question Banking TIPS & ChecklistArchive Word outline or Excel databaseDistribute to diverse community for feedbackReview & reuse problem statementsSearch the internet for existing solutions and reframe as questionsReview other Question BanksWordsmith and polish questions Use www.thesaurus.com Increase “open-ended” questions Eliminate “closed” questions that can be answered “yes” or “no” Replace “can” and “could/should” with “might” and “may” Genericise so non-domain experts can engage and invent from different domains Tease out conflicts, contradictions and tradeoffs√ Quality Review CHECKLISTBrief and conciseProvocative, inviting and inspiringClear and focused PLANUnderstandable by variety of peopleGrammatically correctFunctional, action-oriented verbs that describe the desired result or outcome Process & Service Excellence Conference, Sept 22, 2009, page #46 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  46. 46. “Don’t Ever Stop Asking Questions”- Albert EinsteinProcess & Service Excellence Conference, Sept 22, 2009, page #47MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  47. 47. PLANTRIZ Teoriya ResheniyaIzobretatel’skikh Zadach The Theory of Inventive Problem Solving Dan Heck 847.570.0449 847.420.1744 c 847.400.0880 fax http://www.bluefuseinc.comProcess & Service Excellence Conference, Sept 22, 2009, page #48MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  48. 48. TRIZ-An amazing set of toolsTheory of Inventive Problem SolvingTechniques for creative problem solving validated by over 50 years of research and 19 years of real world applicationInvented by Genrich Altshuller in 1946Premise:Process & Service Excellence Conference, Sept 22, 2009, page #49MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  49. 49. Some Aspects of TRIZ Objects and Functions Psychological Inertia Lines of engineering system evolution Ideal ModelProcess & Service Excellence Conference, Sept 22, 2009, page #50MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  50. 50. Problems can be constructed as Substances and Fields of Interactions Key Insight #1: Strip descriptions of domain language S1 S2Process & Service Excellence Conference, Sept 22, 2009, page #51MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005 Psychological inertia
  51. 51. Our mind tends to automatically organize new information with our current knowledge.Process & Service Excellence Conference, Sept 22, 2009, page #52MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  52. 52. “Even though one was correct at each stage, the situation may still have to berestructured to proceed.” Edward de Bono [http://www.edwdebono.com/] Key Insight #2: Be willing to rearrange what you know (overcome psychological inertia!)Process & Service Excellence Conference, Sept 22, 2009, page #53MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005 contradictions
  53. 53. Technical Contradiction How to improve both A and B? ENGINEERING SYSTEM Parameter A↑ Parameter B ↓ A situation when an improvement of one characteristic (parameter) leads to the deterioration of another characteristic (parameter).Process & Service Excellence Conference, Sept 22, 2009, page #54MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005 Used with permission: Invention Machine Corporation
  54. 54. How do engineering techniques handle contradictions?Process & Service Excellence Conference, Sept 22, 2009, page #55MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  55. 55. What did Altshuller observe? Inventors Don’t Optimize First…Process & Service Excellence Conference, Sept 22, 2009, page #56MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  56. 56. Inventors start with a different question! How can I build a SMALL cellphone that’s lightweight, AND with BIG buttons my elderly parents can see and select without misdialing?Process & Service Excellence Conference, Sept 22, 2009, page #57MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  57. 57. ELIMINATE COMPROMISE! Clever inventions achieve the desired function without harming or deteriorating other parameters of the product, software, or service. single lens reflex camera Burn bright without burning up! View exactly what the film will see without obstructing the light Guttenberg printing press, oil-based ink - Heavier than air AND print a page as clear as weigh nothing. a custom woodblock printProcess & Service Excellence Conference, Sept 22, 2009, page #58MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  58. 58. 400,000 Inventions Studied by Altshuller –The Most Clever Solved Contradictions Key Insight #3: If you find yourself trading off features, reframe your desire into, “I want BOTH [feature 1] AND [feature 2].” Then stay in this creative space!Process & Service Excellence Conference, Sept 22, 2009, page #59MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  59. 59. You Think… Identify a fix you want to make or an area under your control you want to improve. Write it down: “I want to __________.” Now, what is one of the obstacles to doing that? Write that down: “If I do what I want, then _______ becomes a problem. Rewrite the contradiction with an inventor’s mindset: “How might I have BOTH ______ AND _______?” or “How might I have ______ without ____________?” Now, don’t dismiss it… Park on it… Ponder it… Find a solution that “resolves the contradiction.”Process & Service Excellence Conference, Sept 22, 2009, page #60MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  60. 60. “Do inventors use any commonapproaches to solve contradictions?” Altshuller was a very curious fellow…
  61. 61. Across 400,000 patents, Altshuller identified 40 approaches repeatedly used by inventors 9. Preliminary 8. Anti-Weight called the 9. Preliminary 9. Preliminary 7. ‘Nested Doll’ 40 Inventive Principles. 9. Preliminary 9. Preliminary 9. Preliminary 6. Universality 9. Preliminary 9. Preliminary 5. Merging 9. Preliminary 9. Preliminary 9. Preliminary 4. Asymmetry 9. Preliminary 9. Preliminary 9. Preliminary 3. Local Quality 9. Preliminary 9. Preliminary 2. Taking Out 9. Preliminary 39. Preliminary 1. Segmentation 40. Composite MaterialsProcess & Service Excellence Conference, Sept 22, 2009, page #62MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  62. 62. Process & Service Excellence Conference, Sept 22, 2009, page #63MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  63. 63. TRIZ-Q Bank got questions? 99 Questions based on 40 TRIZ Pr inciples - v1 1. Segmentation (Pr inciple #1) 1. How might it be segmented? 2. How might it be segmented into independent parts? 3. How might it be easy to disassemble? 4. How might we increase the degree of fragmentation or segmentation? 2. Separ ation (Pr inciple #2) 5. How might the interfering parts or properties be singled out? 6. How might only the necessary part be single out? 3. Local Quality (Pr inciple #3) 7. How might the structure be changed from uniform to non-uniform? 8. How might the external environment or influence be changed from uniform to non uniform? 9. How might each part function in conditions most suitable for its operation? 40 Inventive Principles 10. How might each part fulfill different and useful functions? 4. Symmetr y Change (Pr inciple #4) 11. How might the shape be changed from symmetrical to asymmetrical? 12. If it is asymmetrical, how might the degree of asymmetry be increased? 99 Questions 5. Mer ging (Pr inciple #5) 13. How might identical or similar objects be brought closer together or merged? 14. How might identical or similar parts be assembled to perform parallel operations? 15. How might operations be contiguous or parallel? 16. How might operations be brought together in time? 6. Multifunctionality (Pr inciple #6) 17. How might parts or objects perform multiple functions? 18. How might parts or objects eliminate the need for other parts? 7. Nested Doll (Pr inciple #7) 19. How might one object be placed inside another? 20. How might one object be placed inside another, and then inside another? 21. How might one part pass through a cavity into another? 8. Weight Compensation (Pr inciple #8) 22. How might the weight of an object be compensated by merging with other objects to provide lift? 23. How might the weight of an object be compensated by interacting with the environment? 24. How might the weight of an object be compensated by interacting with the aerodynamic forces? 25. How might the weight of an object be compensated by interacting with the hydrodynamic forces?Process & Service Excellence Conference, Sept 22, 2009, page #64MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  64. 64. Summarize Recognize the ContradictionProcess & Service Excellence Conference, Sept 22, 2009, page #65MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  65. 65. Summarize Recognize the 40 Contradiction Inventive PrinciplesProcess & Service Excellence Conference, Sept 22, 2009, page #66MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  66. 66. Summarize Recognize the 40 Contradiction Inventive Principles Select a few Likely ApproachesProcess & Service Excellence Conference, Sept 22, 2009, page #67MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  67. 67. Summarize Recognize the Contradiction 40 Inventive 1. 2. # # Principles 3. # 4. # 1. # 2. # 3. # 4. # Select a few Likely 1. # Brainstorm Ideas Approaches 2. 3. # # 1. 2. # # Around Each One 3. # 4. #Process & Service Excellence Conference, Sept 22, 2009, page #68MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005 Question
  68. 68. Do different engineering disciplines use the same Inventive Principles to solve analogous contradictions? Simplified TRiZ: New Problem-Solving Applications for Engineers & Manufacturing Professionals by Kalevi Rantanen, Ellen Domb http://www.aitriz.org/Process & Service Excellence Conference, Sept 22, 2009, page #69MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005 Lines of Evolution
  69. 69. S-curve of Evolution Function Value = -------------- Cost I, main parameter 3 2 1 T, Eng Sys Life SpanProcess & Service Excellence Conference, Sept 22, 2009, page #70MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  70. 70. Key Insight #4: Technology matures along repeated curves. Look for solutions already implemented in any area you think might have trade-offs similar to yours.Process & Service Excellence Conference, Sept 22, 2009, page #71MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  71. 71. Ideality-in the physical world…applies to software no memory? An Ideal System occupies no space, has no weight, requires no service or functions maintenance, but still performs the require Main Function no cycle with all the benefits and no harmful interactions. time? What is the ideal software program? What is ideal data?Process & Service Excellence Conference, Sept 22, 2009, page #72MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  72. 72. Key Insight #5: Clearly define the IDEAL outcome … if anything were possible, what are all the parameters & characteristics that describe the ideal solution?Process & Service Excellence Conference, Sept 22, 2009, page #73MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  73. 73. Think CreaTRIZively ! TM #1 Strip descriptions of domain language #2 Be willing to rearrange what you know #3 Describe contradictions and park on them! #4 Is this problem or trade-off solved in other disciplines? #5 What would this ideally look like?Process & Service Excellence Conference, Sept 22, 2009, page #74MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  74. 74. DO: Team IdeationProcess & Service Excellence Conference, Sept 22, 2009, page #75MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  75. 75. “Don’t worry about other people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.” – Howard Aiken, IBM EngineerProcess & Service Excellence Conference, Sept 22, 2009, page #76MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  76. 76. DO Process Timeline Concepts Concepts Document creation Combination concepts in (ideation) & evaluation disclosure tool 0#/04/09 By 0#/30/09 By 0#/04/09 1 p.m.- 5 p.m.Process & Service Excellence Conference, Sept 22, 2009, page #77MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  77. 77. Ideation DO Day 1 Agenda –1-1:10 p.m. Introduction1:10-2:10……….Problem Domain 1 Ideation best practice2:10-2:15……….Break2:15-3:15……….Problem Domain 2 Ideation3:20-3:25……….Break3:25-4:25……….Problem Domain 3 Ideation4:25-4:30.………Break3:50-4:20……….Problem Domain 4 Ideation4:20-5:30……….Concept Combination & Evaluation, Lead assignment (core team)6:00-9:00……….Networking, cocktails, dinner Day 28:30-9:00 a.m…Assign co-inventor teams to disclosure writing9:00-10:00……..Disclosure Writing session #110:00-10:05……Break10:05-11:05……Disclosure Writing session #211:05-11:10……Break11:10:-12:10…..Disclosure Writing session #3 Process & Service Excellence Conference, Sept 22, 2009, page #78 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  78. 78. DO DO’s DON’Ts • BUILD on others’ ideas • Criticize others’ ideas • Write down all problems • Vocalize issues to thwart you think of for later idea generation (e.g., prior discussion art) (Opportunities For Invention) • Ask exploratory open- • Use questions as way to Inventing ended questions criticize ideas • Record problems with • Work only at high-level (a Rules your ideas on post-its to potentially novel idea may later enhance disclosable be eliminated later during concepts Evaluation) • Be Tenacious and take • Be shy or a perfectionist the Risk to support “wild” ideas • Permit Ambiguity and • Project negative non- Be Optimistic verbal or verbal behaviors • Be Speculative and • Be too practical or Idealistic pragmatic (until Evaluation)Process & Service Excellence Conference, Sept 22, 2009, page #79MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  79. 79. DO 2.0 DO = CREATESchedule venue & gather materials Laptop w/ projection system Round table(s) Easel boards w/ large Post-it3M sheets to hang on walls Small lined Post-its3M – CAPTURE PROBLEMS TOO! Provocation Templates, Idea Booklets, Idea Exchange Template Pens & Pencils & Colored Markers Toys & puzzles & Silly PuttyTM or Play-DohTM Chocolate & cinnamon & popcorn Chocolate may boost brain power: http://health.yahoo.net/tips/health-benefits-of-chocolate Painting with Chocolate: http://painting.about.com/cs/inspiration/a/chocolatepaint.htm Process & Service Excellence Conference, Sept 22, 2009, page #80 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  80. 80. Directed Innovation: DO 2.0 DO Phase (create) Tools Idea Sheets Idea ExchangeProcess & Service Excellence Conference, Sept 22, 2009, page #81MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  81. 81. Session Name: Gemini Innovation Workshop Motorola Confidential when Completed Idea SheetWhat problem are you trying to solve? What is a “working title” or keywords for your innovation?(If working from a list of questions, record the question number.) How might your idea/solution be implemented? (A sketch, flowchart, or list of features will help to explain this.)What is your idea/solution? Idea RecorderInnovator(s) CoreID(s): Suggested Lead: Potential Business Value: Today’s Date: High, Medium, Low, Unknown 4/27/2007
  82. 82. Directions:Idea Exchange 1. One idea per light bulbGerald Haman: http://www.solutionpeople.com/people.htm 2. Generate high volume and wide variety 3. Build upon ideas passed to youChallenge: _____________________________________ 4. No evaluation yet! Inventor Initials
  83. 83. Directed Innovation: DO 2.0 DO Phase (create)2.3Core team will combine similar concepts, rank bestConcepts - well-formed ideas that solve critical challenges,eliminate those without novelty, and notify assigned leadinventors2.4Reconvene co-inventors w/ attorney for mini-inventing sessions oncombined high-value ideas + “Inventor Mentoring” – DAY 2 bestpractice • Conduct prior art searching & differentiate idea from findings • Google scholar or www.freepatentsonline.com search2.5Document top disclosures and submit to Patent Committee for review (disclosure management system) Process & Service Excellence Conference, Sept 22, 2009, page #84 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  84. 84. 12 Steps to Higher Quality Patent disclosures1. FOCUS the invention in strategic technology areas of value to your company.2. Show how your idea is NOVEL! Differentiate it from prior art found by searching Google, Yahoo!, freepatentsonline.3. WHEN is your idea valuable? Describe a context / scenario in which your idea demonstrates usefulness.4. A picture is worth 1000 words! Draw pictures to show how your invention differs from the cited art.5. WHAT are ALL the problems your idea addresses or solves?6. WHO are ALL the potential USERs or Beneficiaries of your idea?7. HOW did/will you implement your idea? Describe ALL the alternatives! (see TRiZ!)8. What are potential OTHER PROBLEMS that may be identified by implementing your idea? Anticipate new problems to be solved in order for your idea to be successful. We can expand the patent application or generate several patent applications to help put your idea into action!9. WHERE is your idea useful or valuable? Environments, Ecosystems, other related innovations to pair with it to allow it to be leveraged?10. Ask yourself 5 times WHY the problem exists and WHY your solution effectively solves the problems. Are you solving a valid problem of value to Motorolas businesses?11. How might someone WORK AROUND your invention (all the possible ways), and why are none of these alternatives desirable? Bounce off someone else/witness.12. How might “your company” make money from your idea? Patent prosecution & maintenance can easily reach investment levels of US$100,000. Are you selling a product, service, license? How much development work (resources and dollars) is needed to realize your product? What is the revenue opportunity over the next 5-7 years? List all your assumptions. Process & Service Excellence Conference, Sept 22, 2009, page #85 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  85. 85. Good News!"The truly great advances of this generation will be made by those who can make outrageous connections, and only a mind which knows how to play can do that." - Nagle Jackson, PlaywrightScience of Playhttp://abcnews.go.com/Video/playerIndex?id=7001867National Institute for Playhttp://www.nifplay.org/Play: Introductory Videohttp://www.nifplay.org/index2.htmlProcess & Service Excellence Conference, Sept 22, 2009, page #86MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  86. 86. CHECK: EvaluateProcess & Service Excellence Conference, Sept 22, 2009, page #87MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  87. 87. Directed Innovation: CHECK 3.0 CHECK Phase (evaluate) 3.1 Ideation Post-Process Evaluation• For each concept or idea generated, assign a VALUE score Which Problem was it intended to solve? How well does the concept “solve” the original Problem? Is the solution novel vs. patent & internet search? Engage additional Subject Matter Experts to assess, evaluate, broaden initial high-value concepts – Inventor Mentors!• Identify unsolved problems for further ideationProcess & Service Excellence Conference, Sept 22, 2009, page #88MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  88. 88. Directed Innovation: CHECK 3.0 CHECK Phase (evaluate) 3.2 Patent Committee evaluation of disclosure portfolio 3.3 Analyze ideation results and pursual rate of disclosures generated 3.4 Stay abreast of industry/domain trends 3.5 Keep current with Business-IP Strategy alignment and changes 3.6 Review Acquisitions’ impact on strength of IP portfolioProcess & Service Excellence Conference, Sept 22, 2009, page #89MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  89. 89. ACT 4.0 ACT4.1 Stay vigilant and track trends: – Google industry-specific news = business or technology press releases » http://www.googlescholar.com – Monitor relevant blogs, RSS feeds, email alerts, twitter – Review internal and external competitive intelligence and trends reports – Analyze portfolio pipeline (disclosures, filings, issuances): Innovation, IPManager, Derwent (Thomson Reuters) – Read patents USPTO, EPO, JPO, wipo.org = patent trend analysis http://www.google.com/patents or www.freepatentsonline.comProcess & Service Excellence Conference, Sept 22, 2009, page #90MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  90. 90. Directed Innovation: ACT 4.0 ACT Phase4.2 Redirect non-patentable ideas to other suggestion systems or to business strategy teams4.3 Provide inputs to business strategy on attractive IP Acquisitions4.4 Determine other (cross-functional) teams to engage in follow-up ideation sessions4.5 Identify new/emerging problems (trends) for solution invention OR assignees w/ existing solutions to partner with4.6/1.0 “Plan” for follow-up inventing sessions (continuous process improvement) Process & Service Excellence Conference, Sept 22, 2009, page #91 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  91. 91. Post mortem – DI lessons learned1. Two Day agenda - infuse with networking and fun!2. INVENTOR MENTORS3. Follow-through! – Post the problem statements; share and reuse QUESTION BANKS – Engage employees as creative problem solvers worldwide – Involve more critical thinkers sooner in the Planning/problem storming – PLAN new sessions on low yield problem areas4. Continue to evolve and publicize Question Banks to feed ideation pipeline Process & Service Excellence Conference, Sept 22, 2009, page #92 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  92. 92. Recommended Books for Skills Building Innovate Like Edison: The Success System of America’s Greatest Inventor by Michael Gelb, Sarah Miller Caldicott Think Better: An Innovators Guide to Productive Thinking by Tim Hurson Simplified TRiZ: New Problem-Solving Applications for Engineers & Manufacturing Professionals by Kalevi Rantanen, Ellen Domb, http://www.aitriz.org/ Making Questions Work: A Guide to What and How to Ask for Facilitators, Consultants, Managers, Coaches, and Educators by Dorothy StrachanProcess & Service Excellence Conference, Sept 22, 2009, page #93MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  93. 93. Process & Service Excellence Conference, Sept 22, 2009, page #94MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  94. 94. "If I were to wish for anything, I should not wish for wealth and power, but for the passionate sense of the potential, for the eye which, ever young and ardent, sees the possible. Pleasure disappoints, possibility never. And what wine is so sparkling, what so fragrant, what so intoxicating, as possibility!" - Soren KierkegaardProcess & Service Excellence Conference, Sept 22, 2009, page #95MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  95. 95. Innovation Instigator NetworksFACEBOOK: friend me @ “Innovation Maven” LINKEDIN: Connect with me as a colleague @ www.linkedin.com/in/mariabthompson 96Process & Service Excellence Conference, Sept 22, 2009, page #96MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  96. 96. Back-UP SlidesProcess & Service Excellence Conference, Sept 22, 2009, page #97MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  97. 97. Exercise Time!Process & Service Excellence Conference, Sept 22, 2009, page #98MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  98. 98. Wireless Technology in the Classroom 1. > Information Quantity and Accessibility How might we apply mobile devices and WiFi to... Make research/information resources more readily available to students while preventing access to test answers? Inform parents of students progress while maintaining privacy of information? Connect teachers to each other while preventing student access to teachers’ exchanges?Process & Service Excellence Conference, Sept 22, 2009, page #99MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  99. 99. Wireless Technology in the Classroom 2. Communication Devices How might existing devices be utilized... 2.1 In the classroom to facilitate learning? 2.2 Assist faculty and staff? 2.3 Streamline public safety/drills? 2.4 Connect students? 2.5 Connect parents and faculty?Process & Service Excellence Conference, Sept 22, 2009, page #100MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005

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