SlideShare a Scribd company logo
1 of 35
Download to read offline
Engage!
7 Strategies for Driving
Relevance & Resonance
in Written Content
Good writing does not succeed or
fail on the strength of its ability to
persuade. It succeeds or fails on
the strength of its ability to
engage you, to make you think, to
give you a glimpse into someone
else's head.
~Malcolm Gladwell
This is the outside of Malcolm Gladwell’s head.
When our content doesn’t address the
audience’s needs right from the start,
they move on to content that does.
An inconvenient truth
What is engagement?
Engagement prompts action.
Purchases
Referrals
Likes,etc.
Social sharing
Subscriptions
Comments
Reviews
Clicks
Links
Queries
Surveys
Conversations
Raises awareness
Provides info & knowledge
Creates interest & consideration
Offers supporting info & context
Engaging content:
Drive engagement with:
Audience focus
Call to action
Relevant details
Voice & tone
Formatting
Heads/subheads
Images
Shareability
Audience Focus
1. Be the Audience
What gets and keeps you interested?
Investigate your own experience as a
content consumer to learn what
compels engagement.
2. Define Your Audience(s)
Who, specifically, are you trying to
reach?
Develop persona(e), not labels, to
understand your audience better.
People
How you describe your audience in terms
of traits, values, needs/concerns and the
experience/feeling they want to have.
Busy parents seeking safe, educational after-school
care for their kids.
or
Tenants who need off-hours repairs.
Purpose | Call to Action
3. Focus on Purpose
What do you want the audience to
think, feel and/or do?
Guide content & improve results with
a clear purpose & call to action.
Purpose | Call to ActionPurpose | Call to Action
What you want the
audience to think/
feel
What you want the
audience to do
TAC is a good steward of
my donation/I trust TAC
The people I like to
associate with support
TAC
I’m proud of my
involvement with TAC
Come to TAC events
Continue to support
TAC/increase support
Encourage others to
support TAC
Relevance
3. Increase Relevance w/Questions
What are the questions and
objections the audience may have?
Anticipate & address audience
questions, push-back & concerns.
Questions
What questions/objections might your
audience have?
What’s in it for me?
Why should I care?
Is this relevant to me?
What do you need me to do?
I can’t afford it/I don’t have time.
5. Increase Relevance w/Details
What evidence, explanations &/or
examples address needs, support
ideas?
Use details to expand on key
concepts, answer questions &
enhance relevance.
ContentContent
Main Idea Key Details
The one most important
thing you want the
audience to know
The big idea or take-
away
Evidence
Examples
Explanation
3 Kinds of Details
Evidence: facts, data; helpful to
decision-makers
Examples: anecdotes, stories;
useful for re-affirming or showing
Explanations: definitions,
descriptions; critical for curious,
uninformed or new people
Connection
6. Connect w/Voice & Word Choice
Who does your audience want to
hear from?
Use voice and word choice to appeal
to audience & build credibility, trust.
Word choice builds trust, drives voice
Choose accessible, meaningful words.
Use plain, not boring, language.
Explain jargon & technical terms as
needed.
How-to tips: http://bit.ly/RSruBI
Choose a voice that sounds like
someone your audience trusts and
wants to hear from.
Connect audience and writer
personae.
How-to tips: http://bit.ly/MUrgqN
Voice establishes credibility,
relatability and trust
Yet another inconvenient truth
94% of reading decisions happen
before the prospect has even read a
word of your content.
- Heidi Cohen
Design & Visuals
7. Design to Entice & Inform
How can we make the content more
accessible and interactive?
Formatting, design, links,videos,
images and social sharing help
readers engage by consuming,
interacting with and sharing content.
Putting it all together.
Audience Persona(e)
Writer’s Personality
Relevant Ideas & Details
Think/Do/Feel
Questions & Objections
The Content-Purpose-Audience™
Strategy
The C-P-A
One more inconvenient truth
These techniques improve engagement.
Coupling them with a healthy dose of
analytics increases results dramatically.
Measure what makes your
business better.
Sales & queries
Leads & referrals
Feedback, surveys & ideas
Subscriptions & downloads
Retweets, comments & shares
Reviews, ratings & recommendations
Get more detailed information on
using the C-P-A!
http://bit.ly/UseTheCPA
How to create more engaging editorial content

More Related Content

What's hot

CA 218 – Public Relations Class 2
CA 218 – Public Relations Class 2CA 218 – Public Relations Class 2
CA 218 – Public Relations Class 2Amy Stewart
 
CSUF Startup Incubator - Lean Startup PowerPoint by Phillip Stinis
CSUF Startup Incubator - Lean Startup PowerPoint by Phillip StinisCSUF Startup Incubator - Lean Startup PowerPoint by Phillip Stinis
CSUF Startup Incubator - Lean Startup PowerPoint by Phillip StinisCSUF Startup Incubator
 
How to Write a Nonprofit Press Release
How to Write a Nonprofit Press ReleaseHow to Write a Nonprofit Press Release
How to Write a Nonprofit Press ReleaseDonorbox
 
Spokesperson training 03 14 amc
Spokesperson training 03 14 amcSpokesperson training 03 14 amc
Spokesperson training 03 14 amcacalistro
 
Communicating Effectively To Your Stakeholders - a workshop
Communicating Effectively To Your Stakeholders - a workshop  Communicating Effectively To Your Stakeholders - a workshop
Communicating Effectively To Your Stakeholders - a workshop Richard Griffiths
 
Persuading Others_Harvard ManageMentor
Persuading Others_Harvard ManageMentorPersuading Others_Harvard ManageMentor
Persuading Others_Harvard ManageMentorMark Lee
 
Media Training 101 for CEOs and Founders
Media Training 101 for CEOs and FoundersMedia Training 101 for CEOs and Founders
Media Training 101 for CEOs and FoundersOpenView
 
How to communicate effectively and get things done
How to communicate effectively and get things doneHow to communicate effectively and get things done
How to communicate effectively and get things doneSridhar laxman
 
Producrt driven marketing workshop
Producrt driven marketing workshopProducrt driven marketing workshop
Producrt driven marketing workshopNoam Izhaki
 
Producrt driven marketing workshop
Producrt driven marketing workshopProducrt driven marketing workshop
Producrt driven marketing workshopNoam Izhaki
 
How To Build A Successful Career In Public Speaking
How To Build A Successful Career In Public SpeakingHow To Build A Successful Career In Public Speaking
How To Build A Successful Career In Public SpeakingChinedum Azuh
 
Farm Direct Conference
Farm Direct ConferenceFarm Direct Conference
Farm Direct Conferencegueste03727
 
The art of asking survey questions final
The art of asking survey questions finalThe art of asking survey questions final
The art of asking survey questions finalSafe Rise
 

What's hot (20)

Inspire-to-convince-the-10-triggers
Inspire-to-convince-the-10-triggersInspire-to-convince-the-10-triggers
Inspire-to-convince-the-10-triggers
 
CA 218 – Public Relations Class 2
CA 218 – Public Relations Class 2CA 218 – Public Relations Class 2
CA 218 – Public Relations Class 2
 
45 Tips in 45 Minutes
45 Tips in 45 Minutes45 Tips in 45 Minutes
45 Tips in 45 Minutes
 
Persuasion an art
Persuasion an artPersuasion an art
Persuasion an art
 
CSUF Startup Incubator - Lean Startup PowerPoint by Phillip Stinis
CSUF Startup Incubator - Lean Startup PowerPoint by Phillip StinisCSUF Startup Incubator - Lean Startup PowerPoint by Phillip Stinis
CSUF Startup Incubator - Lean Startup PowerPoint by Phillip Stinis
 
How to Write a Nonprofit Press Release
How to Write a Nonprofit Press ReleaseHow to Write a Nonprofit Press Release
How to Write a Nonprofit Press Release
 
Spokesperson training 03 14 amc
Spokesperson training 03 14 amcSpokesperson training 03 14 amc
Spokesperson training 03 14 amc
 
Communicating Effectively To Your Stakeholders - a workshop
Communicating Effectively To Your Stakeholders - a workshop  Communicating Effectively To Your Stakeholders - a workshop
Communicating Effectively To Your Stakeholders - a workshop
 
Persuading Others_Harvard ManageMentor
Persuading Others_Harvard ManageMentorPersuading Others_Harvard ManageMentor
Persuading Others_Harvard ManageMentor
 
Communication Skills
 Communication Skills Communication Skills
Communication Skills
 
Media training
Media trainingMedia training
Media training
 
Media Training – Using Radio and TV in Public Relations 071609
Media Training – Using Radio and TV in Public Relations 071609Media Training – Using Radio and TV in Public Relations 071609
Media Training – Using Radio and TV in Public Relations 071609
 
How to Become a Rockstar Presenter
How to Become a Rockstar PresenterHow to Become a Rockstar Presenter
How to Become a Rockstar Presenter
 
Media Training 101 for CEOs and Founders
Media Training 101 for CEOs and FoundersMedia Training 101 for CEOs and Founders
Media Training 101 for CEOs and Founders
 
How to communicate effectively and get things done
How to communicate effectively and get things doneHow to communicate effectively and get things done
How to communicate effectively and get things done
 
Producrt driven marketing workshop
Producrt driven marketing workshopProducrt driven marketing workshop
Producrt driven marketing workshop
 
Producrt driven marketing workshop
Producrt driven marketing workshopProducrt driven marketing workshop
Producrt driven marketing workshop
 
How To Build A Successful Career In Public Speaking
How To Build A Successful Career In Public SpeakingHow To Build A Successful Career In Public Speaking
How To Build A Successful Career In Public Speaking
 
Farm Direct Conference
Farm Direct ConferenceFarm Direct Conference
Farm Direct Conference
 
The art of asking survey questions final
The art of asking survey questions finalThe art of asking survey questions final
The art of asking survey questions final
 

Similar to How to create more engaging editorial content

Presenting to Executives.pdf
Presenting to Executives.pdfPresenting to Executives.pdf
Presenting to Executives.pdfCollege1235
 
Strengths Insight and Action-Planning Guide
Strengths Insight and Action-Planning GuideStrengths Insight and Action-Planning Guide
Strengths Insight and Action-Planning GuideRobert Nebel
 
Who to reach, what to say and how to say it
Who to reach, what to say and how to say itWho to reach, what to say and how to say it
Who to reach, what to say and how to say itDerek Rice
 
Building and growing your online community
Building and growing your online communityBuilding and growing your online community
Building and growing your online communityDerek Rice
 
Week8 portfolio project_bestpracticesinbusinesswritingandcommunication_k_lee
Week8 portfolio project_bestpracticesinbusinesswritingandcommunication_k_leeWeek8 portfolio project_bestpracticesinbusinesswritingandcommunication_k_lee
Week8 portfolio project_bestpracticesinbusinesswritingandcommunication_k_leeKate Lee
 
Week portfolio project best practices in business writing and communication_klee
Week portfolio project best practices in business writing and communication_kleeWeek portfolio project best practices in business writing and communication_klee
Week portfolio project best practices in business writing and communication_kleeKate Lee
 
Week8_portfolio project_best_practices_in_business_writing_and_communication_...
Week8_portfolio project_best_practices_in_business_writing_and_communication_...Week8_portfolio project_best_practices_in_business_writing_and_communication_...
Week8_portfolio project_best_practices_in_business_writing_and_communication_...Kate Lee
 
Ndc being online-expert-dr-greg-miller-ndc-2015 finalb
Ndc being online-expert-dr-greg-miller-ndc-2015 finalbNdc being online-expert-dr-greg-miller-ndc-2015 finalb
Ndc being online-expert-dr-greg-miller-ndc-2015 finalbGreg Miller
 
GallupReport Stregths Finder
GallupReport Stregths FinderGallupReport Stregths Finder
GallupReport Stregths FinderDuane Buziak
 
The audience
The audienceThe audience
The audienceMiXvideos
 
Interpersonal Relations at work
Interpersonal Relations at workInterpersonal Relations at work
Interpersonal Relations at worksilviahaskler
 
Financial Professionals: An introduction to the new culture of social media n...
Financial Professionals: An introduction to the new culture of social media n...Financial Professionals: An introduction to the new culture of social media n...
Financial Professionals: An introduction to the new culture of social media n...Jay Palter Social Advisory
 
Gilbane narrative workshop 2019
Gilbane narrative workshop 2019Gilbane narrative workshop 2019
Gilbane narrative workshop 2019dllavoy
 
eBook Marketing Content That Nurtures & Engages
eBook Marketing Content That Nurtures & EngageseBook Marketing Content That Nurtures & Engages
eBook Marketing Content That Nurtures & EngagesAmanda O'Donovan
 
Building a Successful Online Community - Social Media FTW
Building a Successful Online Community - Social Media FTWBuilding a Successful Online Community - Social Media FTW
Building a Successful Online Community - Social Media FTWDerek Rice
 
Okhi BaileyStrengths Insight and Action-PlanningGuideS.docx
Okhi BaileyStrengths Insight and Action-PlanningGuideS.docxOkhi BaileyStrengths Insight and Action-PlanningGuideS.docx
Okhi BaileyStrengths Insight and Action-PlanningGuideS.docxamit657720
 
440317268-Organizing-and-Delivering-a-Persuasive-Speech-1.pptx
440317268-Organizing-and-Delivering-a-Persuasive-Speech-1.pptx440317268-Organizing-and-Delivering-a-Persuasive-Speech-1.pptx
440317268-Organizing-and-Delivering-a-Persuasive-Speech-1.pptxShirleyDCapiliLpt
 

Similar to How to create more engaging editorial content (20)

Presenting to Executives.pdf
Presenting to Executives.pdfPresenting to Executives.pdf
Presenting to Executives.pdf
 
Strengths Insight and Action-Planning Guide
Strengths Insight and Action-Planning GuideStrengths Insight and Action-Planning Guide
Strengths Insight and Action-Planning Guide
 
Top Tips for Effective Presentation in Research Communications
Top Tips for Effective Presentation in Research CommunicationsTop Tips for Effective Presentation in Research Communications
Top Tips for Effective Presentation in Research Communications
 
Who to reach, what to say and how to say it
Who to reach, what to say and how to say itWho to reach, what to say and how to say it
Who to reach, what to say and how to say it
 
Building and growing your online community
Building and growing your online communityBuilding and growing your online community
Building and growing your online community
 
Week8 portfolio project_bestpracticesinbusinesswritingandcommunication_k_lee
Week8 portfolio project_bestpracticesinbusinesswritingandcommunication_k_leeWeek8 portfolio project_bestpracticesinbusinesswritingandcommunication_k_lee
Week8 portfolio project_bestpracticesinbusinesswritingandcommunication_k_lee
 
Week portfolio project best practices in business writing and communication_klee
Week portfolio project best practices in business writing and communication_kleeWeek portfolio project best practices in business writing and communication_klee
Week portfolio project best practices in business writing and communication_klee
 
Week8_portfolio project_best_practices_in_business_writing_and_communication_...
Week8_portfolio project_best_practices_in_business_writing_and_communication_...Week8_portfolio project_best_practices_in_business_writing_and_communication_...
Week8_portfolio project_best_practices_in_business_writing_and_communication_...
 
Mid public speaking
Mid public speakingMid public speaking
Mid public speaking
 
Ndc being online-expert-dr-greg-miller-ndc-2015 finalb
Ndc being online-expert-dr-greg-miller-ndc-2015 finalbNdc being online-expert-dr-greg-miller-ndc-2015 finalb
Ndc being online-expert-dr-greg-miller-ndc-2015 finalb
 
GallupReport Stregths Finder
GallupReport Stregths FinderGallupReport Stregths Finder
GallupReport Stregths Finder
 
The audience
The audienceThe audience
The audience
 
Interpersonal Relations at work
Interpersonal Relations at workInterpersonal Relations at work
Interpersonal Relations at work
 
Financial Professionals: An introduction to the new culture of social media n...
Financial Professionals: An introduction to the new culture of social media n...Financial Professionals: An introduction to the new culture of social media n...
Financial Professionals: An introduction to the new culture of social media n...
 
Gilbane narrative workshop 2019
Gilbane narrative workshop 2019Gilbane narrative workshop 2019
Gilbane narrative workshop 2019
 
2 buyer personas content marketing
2 buyer personas content marketing2 buyer personas content marketing
2 buyer personas content marketing
 
eBook Marketing Content That Nurtures & Engages
eBook Marketing Content That Nurtures & EngageseBook Marketing Content That Nurtures & Engages
eBook Marketing Content That Nurtures & Engages
 
Building a Successful Online Community - Social Media FTW
Building a Successful Online Community - Social Media FTWBuilding a Successful Online Community - Social Media FTW
Building a Successful Online Community - Social Media FTW
 
Okhi BaileyStrengths Insight and Action-PlanningGuideS.docx
Okhi BaileyStrengths Insight and Action-PlanningGuideS.docxOkhi BaileyStrengths Insight and Action-PlanningGuideS.docx
Okhi BaileyStrengths Insight and Action-PlanningGuideS.docx
 
440317268-Organizing-and-Delivering-a-Persuasive-Speech-1.pptx
440317268-Organizing-and-Delivering-a-Persuasive-Speech-1.pptx440317268-Organizing-and-Delivering-a-Persuasive-Speech-1.pptx
440317268-Organizing-and-Delivering-a-Persuasive-Speech-1.pptx
 

More from The Word Factory - B2B & B2C content marketing, brand journalism and consulting

More from The Word Factory - B2B & B2C content marketing, brand journalism and consulting (20)

Balancing Data & Prose in Environmental Writing
Balancing Data & Prose in Environmental WritingBalancing Data & Prose in Environmental Writing
Balancing Data & Prose in Environmental Writing
 
9 revision strategies to make your writing stronger
9 revision strategies to make your writing stronger9 revision strategies to make your writing stronger
9 revision strategies to make your writing stronger
 
Persuasive Writing: Capture the Power of Your Ideas
Persuasive Writing: Capture the Power of Your IdeasPersuasive Writing: Capture the Power of Your Ideas
Persuasive Writing: Capture the Power of Your Ideas
 
Smart Starts: 2 Strategies to Create Relevant Content Fast
Smart Starts: 2 Strategies to Create Relevant Content FastSmart Starts: 2 Strategies to Create Relevant Content Fast
Smart Starts: 2 Strategies to Create Relevant Content Fast
 
Advice for brand communication during the pandemic
Advice for brand communication during the pandemicAdvice for brand communication during the pandemic
Advice for brand communication during the pandemic
 
Smart Starts: Strategies for organizing your thoughts
Smart Starts: Strategies for organizing your thoughtsSmart Starts: Strategies for organizing your thoughts
Smart Starts: Strategies for organizing your thoughts
 
How to Write a Public Service Announcement
How to Write a Public Service AnnouncementHow to Write a Public Service Announcement
How to Write a Public Service Announcement
 
Journalism: How to get sources talking
Journalism: How to get sources talkingJournalism: How to get sources talking
Journalism: How to get sources talking
 
8 Tasks for Digital Journalists
8 Tasks for Digital Journalists8 Tasks for Digital Journalists
8 Tasks for Digital Journalists
 
Doing Credible Background Research in a Fake News World
Doing Credible Background Research in a Fake News WorldDoing Credible Background Research in a Fake News World
Doing Credible Background Research in a Fake News World
 
How Diverse Thinking Produces Better Reporting
How Diverse Thinking Produces Better ReportingHow Diverse Thinking Produces Better Reporting
How Diverse Thinking Produces Better Reporting
 
How to Improve Source Diversity
How to Improve Source DiversityHow to Improve Source Diversity
How to Improve Source Diversity
 
6 Traits of Effective Digital Writing
6 Traits of Effective Digital Writing6 Traits of Effective Digital Writing
6 Traits of Effective Digital Writing
 
Revision & Editing: Strategies for Making Copy Better
Revision & Editing: Strategies for Making Copy BetterRevision & Editing: Strategies for Making Copy Better
Revision & Editing: Strategies for Making Copy Better
 
Ledes & Nut Grafs: New Tools for Better Beginnings
Ledes & Nut Grafs: New Tools for Better BeginningsLedes & Nut Grafs: New Tools for Better Beginnings
Ledes & Nut Grafs: New Tools for Better Beginnings
 
Opinion & Editorial Writing: The Power of Your Ideas
Opinion & Editorial Writing: The Power of Your IdeasOpinion & Editorial Writing: The Power of Your Ideas
Opinion & Editorial Writing: The Power of Your Ideas
 
Communicating for Change: Focus, Clarity, Transparency
Communicating for Change: Focus, Clarity, TransparencyCommunicating for Change: Focus, Clarity, Transparency
Communicating for Change: Focus, Clarity, Transparency
 
A Social Media Primer for Non-Profits
A Social Media Primer for Non-ProfitsA Social Media Primer for Non-Profits
A Social Media Primer for Non-Profits
 
How to Hold on to Freelance Writing Talent
How to Hold on to Freelance Writing TalentHow to Hold on to Freelance Writing Talent
How to Hold on to Freelance Writing Talent
 
How to Write Better Cover Letters With Less Pain and Suffering
How to Write Better Cover Letters With Less Pain and SufferingHow to Write Better Cover Letters With Less Pain and Suffering
How to Write Better Cover Letters With Less Pain and Suffering
 

How to create more engaging editorial content

  • 1. Engage! 7 Strategies for Driving Relevance & Resonance in Written Content
  • 2. Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head. ~Malcolm Gladwell
  • 3. This is the outside of Malcolm Gladwell’s head.
  • 4. When our content doesn’t address the audience’s needs right from the start, they move on to content that does. An inconvenient truth
  • 6. Engagement prompts action. Purchases Referrals Likes,etc. Social sharing Subscriptions Comments Reviews Clicks Links Queries Surveys Conversations
  • 7. Raises awareness Provides info & knowledge Creates interest & consideration Offers supporting info & context Engaging content:
  • 8. Drive engagement with: Audience focus Call to action Relevant details Voice & tone Formatting Heads/subheads Images Shareability
  • 10. 1. Be the Audience What gets and keeps you interested? Investigate your own experience as a content consumer to learn what compels engagement.
  • 11. 2. Define Your Audience(s) Who, specifically, are you trying to reach? Develop persona(e), not labels, to understand your audience better.
  • 12. People How you describe your audience in terms of traits, values, needs/concerns and the experience/feeling they want to have. Busy parents seeking safe, educational after-school care for their kids. or Tenants who need off-hours repairs.
  • 13. Purpose | Call to Action
  • 14. 3. Focus on Purpose What do you want the audience to think, feel and/or do? Guide content & improve results with a clear purpose & call to action.
  • 15. Purpose | Call to ActionPurpose | Call to Action What you want the audience to think/ feel What you want the audience to do TAC is a good steward of my donation/I trust TAC The people I like to associate with support TAC I’m proud of my involvement with TAC Come to TAC events Continue to support TAC/increase support Encourage others to support TAC
  • 17. 3. Increase Relevance w/Questions What are the questions and objections the audience may have? Anticipate & address audience questions, push-back & concerns.
  • 18. Questions What questions/objections might your audience have? What’s in it for me? Why should I care? Is this relevant to me? What do you need me to do? I can’t afford it/I don’t have time.
  • 19. 5. Increase Relevance w/Details What evidence, explanations &/or examples address needs, support ideas? Use details to expand on key concepts, answer questions & enhance relevance.
  • 20. ContentContent Main Idea Key Details The one most important thing you want the audience to know The big idea or take- away Evidence Examples Explanation
  • 21. 3 Kinds of Details Evidence: facts, data; helpful to decision-makers Examples: anecdotes, stories; useful for re-affirming or showing Explanations: definitions, descriptions; critical for curious, uninformed or new people
  • 23. 6. Connect w/Voice & Word Choice Who does your audience want to hear from? Use voice and word choice to appeal to audience & build credibility, trust.
  • 24. Word choice builds trust, drives voice Choose accessible, meaningful words. Use plain, not boring, language. Explain jargon & technical terms as needed. How-to tips: http://bit.ly/RSruBI
  • 25. Choose a voice that sounds like someone your audience trusts and wants to hear from. Connect audience and writer personae. How-to tips: http://bit.ly/MUrgqN Voice establishes credibility, relatability and trust
  • 26. Yet another inconvenient truth 94% of reading decisions happen before the prospect has even read a word of your content. - Heidi Cohen
  • 28. 7. Design to Entice & Inform How can we make the content more accessible and interactive? Formatting, design, links,videos, images and social sharing help readers engage by consuming, interacting with and sharing content.
  • 29. Putting it all together.
  • 30. Audience Persona(e) Writer’s Personality Relevant Ideas & Details Think/Do/Feel Questions & Objections The Content-Purpose-Audience™ Strategy
  • 32. One more inconvenient truth These techniques improve engagement. Coupling them with a healthy dose of analytics increases results dramatically.
  • 33. Measure what makes your business better. Sales & queries Leads & referrals Feedback, surveys & ideas Subscriptions & downloads Retweets, comments & shares Reviews, ratings & recommendations
  • 34. Get more detailed information on using the C-P-A! http://bit.ly/UseTheCPA

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n
  31. \n
  32. \n
  33. \n
  34. \n
  35. \n
  36. \n
  37. \n
  38. \n
  39. \n