Trying to juggle messaging, audience insights and ridiculous production volumes makes us feel like we’re riding the highwire with our hair on fire. But it doesn’t have to be like that. Margot Carmichael Lester introduces a handful of easy-to-implement strategies to plan and produce high-caliber content that supports organizational messaging, resonates with stakeholders and gets results--and helps you do it faster. This fast-paced workshop was designed for writers at all levels, from those new to production writing to seasoned scribes, attending the IFCA Annual Conference. Download the accompanying handout for detailed examples and step-by-step instructions: http://bit.ly/IFCAWritingWorkshop.
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