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Speed, Quality, Relevance: Strategies to Make Writing Easier and More Effective

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Trying to juggle messaging, audience insights and ridiculous production volumes makes us feel like we’re riding the highwire with our hair on fire. But it doesn’t have to be like that. Margot Carmichael Lester introduces a handful of easy-to-implement strategies to plan and produce high-caliber content that supports organizational messaging, resonates with stakeholders and gets results--and helps you do it faster. This fast-paced workshop was designed for writers at all levels, from those new to production writing to seasoned scribes, attending the IFCA Annual Conference. Download the accompanying handout for detailed examples and step-by-step instructions: http://bit.ly/IFCAWritingWorkshop.

© Copyright 1995-2014 by Teaching That Makes Sense®, Inc.
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Speed, Quality, Relevance: Strategies to Make Writing Easier and More Effective

  1. 1. 1 Speed, Quality, Relevance Strategies to Make Writing Easier and More Effective © Copyright 1995-2014 by Teaching That Makes Sense®, Inc. More tips: www.thewordfactory.com | margot@thewordfactory.com | 919-967-3712
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  3. 3. Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head. ~Malcolm Gladwell
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  5. 5. 16 STRATEGIES
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  8. 8. Get complete examples, additional details and step-by-step instructions: http://bit.ly/IFCAWritingWorkshop 29
  9. 9. Stay in Touch! •margot@thewordfactory.com •thewordfactory.com •linkedin/in/margotlester •@word_factory 30
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