Margie Dana Prez on Reinventing Your Career

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How a Middle-Aged New Mom Jumped Off the Corporate Merry-Go-Round & Started All Over

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Margie Dana Prez on Reinventing Your Career

  1. 1. A Professional Makeover: How to Reinvent Your Job, Your Career, and Yourself March 9, 2010 Margie Dana Print Buyers International
  2. 2. My story <ul><li>Corporate employee 23 yrs (’74 – ’97) </li></ul><ul><li>Proofreading -> Editing -> Print Production </li></ul><ul><li>Married at 40 , Baby at 42 </li></ul><ul><li>All hell breaks loose trying to balance </li></ul><ul><li>Full time -> part time -> OMO* 1997 </li></ul><ul><ul><ul><li>*more like OMG!! </li></ul></ul></ul>
  3. 3. Growing organically <ul><li>Dana Consulting </li></ul><ul><li>Boston Print Buyers </li></ul><ul><li>Print Buyers International </li></ul><ul><li>Print Creative Media Professionals </li></ul>
  4. 4. Logos x4
  5. 5. What’s become of me?! <ul><li>A leading resource in my field </li></ul><ul><li>Lots of speaking opportunities </li></ul><ul><li>Thousands of subscribers globally </li></ul><ul><li>Columnist & blogger for major trade publication </li></ul><ul><li>Consulting & research opportunities </li></ul>
  6. 6. <ul><li>Want to Know My Secret? </li></ul>
  7. 7. Margie’s Print Tips
  8. 8. Backing into “Fame” <ul><li>Print Tips enewsletter grew </li></ul><ul><li>Reprint requests ongoing </li></ul><ul><li>Led to public speaking </li></ul><ul><li>Attracted attention of major sponsors </li></ul><ul><li>Hired to write – was not part of my “plan.” </li></ul>
  9. 9. Reinvent Yourself: Step 1 <ul><li>Define your specialty </li></ul><ul><li>Is there a market for it? </li></ul><ul><li>Know your competition </li></ul><ul><li>Know why you’re better/different </li></ul><ul><li>Brace yourself  </li></ul>
  10. 10. Be practical: Step 2 <ul><li>Develop a written business plan </li></ul><ul><li>Name your business </li></ul><ul><li>Establish pricing </li></ul><ul><li>Get professional biz help if needed </li></ul><ul><li>Speak with your accountant </li></ul><ul><li>Establish biz banking account </li></ul><ul><li>Set up an office </li></ul>
  11. 11. Start spreadin’ the news: Steps 3, 4, 5, & 6 <ul><li>Figure out your marketing plan : </li></ul><ul><ul><li>What’s your budget? </li></ul></ul><ul><ul><li>What media will work for you? </li></ul></ul><ul><ul><li>Develop written marketing strategy </li></ul></ul>
  12. 12. Let’s focus on self-promo <ul><li>Printed materials (biz cards at least) </li></ul><ul><li>Web site – simple, professional </li></ul><ul><li>News releases (DIY; I do.) </li></ul><ul><li>Work your network – an ongoing task. You cannot succeed alone. </li></ul><ul><li>PS: Determination, high energy a given. </li></ul>
  13. 13. My Web Site Home Page
  14. 14. My Annual Conference Site
  15. 15. Don’t spend needlessly <ul><li>Bartering done by everyone. It works. </li></ul><ul><ul><li>Writing </li></ul></ul><ul><ul><li>Graphic design </li></ul></ul><ul><ul><li>Web design </li></ul></ul><ul><ul><li>PR </li></ul></ul><ul><ul><li>IT services </li></ul></ul>
  16. 16. Establish reputation: KEY <ul><li>Constant stream of professional ‘commentary’ important </li></ul><ul><li>Get involved right away in Twitter & LinkedIn </li></ul><ul><li>Your goal: establish yourself as an expert in your specific field </li></ul><ul><li>Post valuable content </li></ul>
  17. 17. How I use Twitter <ul><li>Establish my credibility </li></ul><ul><li>Learn about new media, all media </li></ul><ul><li>Promote my business </li></ul><ul><li>Promote events </li></ul><ul><li>Be where the “eyeballs” may be </li></ul><ul><li>Identify potential speakers </li></ul><ul><li>Keep current </li></ul>
  18. 18. TwitterDeck
  19. 19. How I use LinkedIn <ul><li>Build network </li></ul><ul><li>Establish my credibility </li></ul><ul><li>Be where the “eyeballs” may be </li></ul><ul><li>Add contacts to my database </li></ul><ul><li>Promote my business </li></ul><ul><li>Promote events </li></ul><ul><li>Share insights </li></ul>
  20. 20. My LinkedIn Home Page
  21. 21. For the writers among you <ul><li>Publish email newsletter </li></ul><ul><li>Start a blog </li></ul><ul><li>Submit articles to local biz newspapers as well as mags/newspapers/online sites in your marketplace </li></ul><ul><li>Participate in others’ blogs, etc—comment often </li></ul>
  22. 22. Email marketing <ul><li>Chance to expand on your tweets & posts in social media (longer). </li></ul><ul><li>Not everyone uses/likes social media. Email is more universal. </li></ul><ul><li>Your newsletter or column can go viral. </li></ul><ul><li>Repurpose – magazines, sites. </li></ul><ul><li>I have 500+ Print Tips since 1999. </li></ul>
  23. 23. Make like Fido…Speak! <ul><li>Start looking for speaking opps </li></ul><ul><li>Develop list of associations and other groups who have events that attract your market </li></ul><ul><li>I’ve spoken all over US, in UK, in New Zealand. </li></ul><ul><li>Goes hand in hand with publishing </li></ul>
  24. 24. Odds & ends <ul><li>Don’t discount videos. I have added them to promote annual conference. </li></ul><ul><li>We’re starting webinars this Spring: Print Buying Basics , 30-min. each. </li></ul><ul><li>Follow new media. Try the ones that seem to fit you – or interest you. </li></ul><ul><li>Expect to err. We all do. </li></ul>
  25. 25. In a nutshell <ul><li>Focus on your marketable skills. </li></ul><ul><li>Be strategic early on. </li></ul><ul><li>Get expert advice as needed. </li></ul><ul><li>Marketing yourself is major. </li></ul><ul><li>Jump into social media now. </li></ul><ul><li>Be nimble & flexible. </li></ul>
  26. 26. Thanks for listening! <ul><li>Margie Dana </li></ul><ul><li>Print Buyers International </li></ul><ul><li>[email_address] </li></ul><ul><li>617-730-5951 </li></ul><ul><li>Twitter.com/margiedana </li></ul><ul><li>Subscribe to “Margie’s Print Tips” online. </li></ul>

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