Startup PR for Everyone at a Startup

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You don't have to be in PR to get PR.

This presentation gives an overview on how PR typically works for startups. It then provides useful tips on how anyone involved with startups (not in PR and marketing) can achieve coverage in top publications as well.

Published in: Technology, Business
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Startup PR for Everyone at a Startup

  1. 1. Startup PR And what's in it for you.
  2. 2. You don't have to be in PR to get PR. ! You also don't have to be an extrovert.
  3. 3. Today's Menu • The World of PR • Why you should care • Know your audience • Craft the pitch • Resources • Examples
  4. 4. The World of PR • Meaningful events • Press release • Embargo • Exclusive
  5. 5. Why you should care • Coverage is important • Leverage your work / passion • Press release not required • Reporters / Influencers = Humans
  6. 6. "The trickiest thing about publicity is that there’s never a guarantee. All you can do is make sure that you’re always trying to provide something valuable to others and not just yourself. ! If you do, you’ll find that PR will end up accomplishing exactly what you wanted it to." ! - Jackie Lampugnano, Lightbank (Tech VC) Director of PR
  7. 7. Know your audience • Who are you trying to reach? • What publications give you access? • Build your list • Craft the pitch
  8. 8. “Most pitches I receive from newbie publicists and clueless startup founders are lengthy, full of jargon, and lacking a clear thesis about what the company does and why I, or my readers, should care.” ! - Erica Swallow, Tech Journalist
 Forbes, Mashable, Huffington Post
  9. 9. Pitch Craft • Tell it in plain English • Keep it short -- Offer resources to dive deeper • Do the work for them -- Be relevant • Clear CTA • Don't be selfish
  10. 10. ThingsWeStart Example from Customer Development Labs
  11. 11. Pitch Craft • Tell it in plain English • Keep it short -- Offer resources to dive deeper • Do the work for them • Clear CTA • Don't be selfish
  12. 12. Resources • Copywriting 101 • HARO: Help A Reporter Out • Brownstein & Egusa • Top 100 Tech Blogs, Mobile Blogs, Reporters, etc. • Old School PR - New School pricing • Deconstructing PR From Former VentureBeat writer • Customer Dev Labs: Step by step PR launch
  13. 13. Examples • Lifehacker • Guy Kawasaki • CoolTools • Robert Scoble • MakeUseOf • Cool Mom Tech

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