1. DORCHESTER COLLECTION

2. Widgetshowing all the social networks used by the chain

3. FACEBOOK

4. 585 fans Possibility to followthem on facebook Pretty active on this network sincethey are posting a lot of commentsregarding the new offers, the comingopenings, pictures… Not a lot of interactivitywith the fans  no reviews. FACEBOOK

5. TWITTER

6. TWITTER Only 210 followers. Posts are made every 2 weeksso no real updates. Only 32 tweetssince 2009. RSS feedsavailable. No personalisation.

7. LINKEDIN

8. LINKEDIN List of theirhotels. The page is not attractive and wethinkthey are not communicating on itsincethere are only 18 employeesthat are linked to them. No page personalisation. Possibility to view the key figures of the company (averageage of the employees, repartitionaccording the gender…)

9. YOUTUBE

10. YOUTUBE They have a channel on Youtubethatthe clients canfollow. The channelis more focusing on the barmen of the brand. Wethinktheycan use this network to attract new customers by posting fun videos.

11. RECOMMANDATIONS Organised a photo contest way to gather the info concerning the clients. Creation of a blog. Post differentcomments on the different social networks according to the clienteletheywant to reach. Respond to the badcomments on tripadvisor. Creation of a mobile application showing recommandations around the hotels.