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Dorchestercollection

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Dorchestercollection

  1. 1. DORCHESTER COLLECTION<br />
  2. 2. Widgetshowing all the social networks used by the chain<br />
  3. 3. FACEBOOK<br />
  4. 4. 585 fans<br />Possibility to followthem on facebook<br />Pretty active on this network sincethey are posting a lot of commentsregarding the new offers, the comingopenings, pictures…<br />Not a lot of interactivitywith the fans  no reviews.<br />FACEBOOK<br />
  5. 5. TWITTER<br />
  6. 6. TWITTER<br />Only 210 followers.<br />Posts are made every 2 weeksso no real updates.<br />Only 32 tweetssince 2009.<br />RSS feedsavailable.<br />No personalisation.<br />
  7. 7. LINKEDIN<br />
  8. 8. LINKEDIN<br />List of theirhotels.<br />The page is not attractive and wethinkthey are not communicating on itsincethere are only 18 employeesthat are linked to them.<br />No page personalisation.<br />Possibility to view the key figures of the company (averageage of the employees, repartitionaccording the gender…)<br />
  9. 9. YOUTUBE<br />
  10. 10. YOUTUBE<br />They have a channel on Youtubethatthe clients canfollow.<br />The channelis more focusing on the barmen of the brand.<br />Wethinktheycan use this network to attract new customers by posting fun videos.<br />
  11. 11. RECOMMANDATIONS<br />Organised a photo contest way to gather the info concerning the clients.<br />Creation of a blog.<br />Post differentcomments on the different social networks according to the clienteletheywant to reach.<br />Respond to the badcomments on tripadvisor.<br />Creation of a mobile application showing recommandations around the hotels.<br />

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