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Transportes em Revista - apresentacao

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A Dicas & Pistas - edições e promoções, Lda. é a editora da TR - Transportes em Revista, publicação dedicada aos sectores do transporte de passageiros e mobilidade urbana e do transporte de carga e mercadorias, alternando mensalmente, o seu conteúdo editorial, entre os dois sectores. Assumindo-se como a única publicação periódica portuguesa a abordar em exclusivo esta temática, a TR adopta um posicionamento de parceiro, interlocutor e canal privilegiado para toda a comunicação dentro e fora do sector, contribuindo assim para uma maior visibilidade e notoriedade pública.
A TR – Transportes em Revista assume-se como a única publicação periódica portuguesa a abordar, em exclusivo, os sectores da carga e mercadorias e de passageiros e mobilidade urbana, nos seus vários modos de transporte (rodoviário, ferroviário, aéreo, fluvial e marítimo), dando lugar e voz aos seus vários intervenientes, sejam eles empresas, instituições ou entidades académicas. Da mesma forma, a TR – Transportes em Revista dá especial destaque a toda a indústria fornecedora e parceira do sector, salientando as novas tendências, notícias e eventos comerciais.
MISSÃO
A TR – Transportes em Revista coloca à disposição de todo o sector, espaço para a divulgação e desenvolvimento de temas, notícias, reportagens, entrevistas, artigos de opinião, entre outros, contribuindo e incentivando a uma nova dinamização na comunicação do sector. Pretende-se que esta seja a publicação independente de referência do sector em Portugal, reunindo activamente a participação da comunidade científica e académica, além de operadores e outras instituições, assim como toda a indústria fornecedora.
 O COMPROMISSO
• Isenção e independência nos conteúdos apresentados;
• Qualidade na apresentação dos temas;
• Independência no tratamento da informação;
• Posicionamento pró-activo no sector;
• Proporcionar uma plataforma de debates e reflexões, conceitos e ideias...
... em suma: analisar e divulgar de uma forma pró-activa e independente, todas as iniciativas de carácter positivo do sector dos transportes, em Portugal.

Published in: News & Politics
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Transportes em Revista - apresentacao

  1. 1. presentation apresentação
  2. 2. Única publicação mensal portuguesa The only monthly Portuguese publication on transport Transportes de passageiros e mercadorias Passenger’s transports and freight Edição alternada entre passageiros e mercadorias Alternated publishing between passengers and freight issues Todos os modos de transporte All means of transport Economia, organização, operação Economy, organization, operation Soluções, tecnologia, equipamentos, sistemas Solutions, technology, equipment, systems Comunicar Transportes Comunicating Transports 1
  3. 3. Promover o desenvolvimento To promote the development Dinamizar a atividade Boost the activity Conferir visibilidade Give visibility Disseminar informação Disseminate information Isenção, equidade e independência Exemption, fairness and independence Rigor, objectividade e credibilidade Accuracy, objectivity and credibility Missão e compromisso Mission and commitment 2
  4. 4. 3 Canais de informação Information channels Edição impressa Print edition Edição tablet Tablet edition Sítio Website Newsletter semanal Weekly newsletter
  5. 5. 4 Edição impressa Print edition
  6. 6. Apresentação cuidada Meticulous presentation Comunicação eficaz Effective communication Prazer e legibilidade Reedability and pleasure Forte impacto visual Strong visual impact Variedade de rubricas e temas Variety of subjects and pieces Edição impressa Print edition 5 Apresentação presentation Formato - 208 mm X 270 mm format Impressão - Quadricromia printing quadricolour Capa/miolo - brilho 150 grs./brilho 80 grs. cover/inside bright 150 grs/bright 80 grs. Tiragem - 10.000 exemplares/mês circulation 10.000 copies/month Distribuição - direta distribution direct mailing Características Features and distribution
  7. 7. Edição impressa Print edition 6 Individual individual Assinaturas subscriptions Empresas business 6 0 ,0 0 € 3 0 ,0 0 € Digital (pdf) digital (pdf) 9 9 ,5 0 € 7 6 ,8 0 € 6 0 ,0 0 € 3 0 ,0 0 €
  8. 8. Edição impressa Print edition 7 Publicidade advertising 1 página - page 208 X 270 mm Página dupla - double page 416 X 270 mm ½ página - 1/2 page 208 X 135 mm 1/4 página - ¼ page 104 X 135 mm Rodapé - ¼ footer 104 X 60 mm Presença na edição tablet garantida Presence on the tablet edition assured Mancha-area 6 edições-6 editions p/ edição-by editions edição única-single edition Mancha-area 6 edições-6 editions p/ edição-by editions edição única-single edition
  9. 9. 8 Edição tablet Tablet edition
  10. 10. Apresentação cuidada Meticulous presentation Mais informação e mais noticias More news and information Filmes e galerias de imagens Films and pictures gallery Interactividade Interactivity Prazer e legibilidade Pleasure and readability Edição tablet Tablet edition 9 Apresentação Presentation Vantagens Advantages Assinatura gratuita Free subscription Edição em Android e IOS Android and IOS edition Edição de publicidade multimédia Multimedia advertising edition Capacidade de informação adicional à publicidade Possibility to add extra information to the printing ad Possibilidade de encartes multimédia Possibility to insert electronic booklets
  11. 11. 10 Publicidade Advertising Presença da publicidade da edição impressa garantida Assured presence advertising from the print edition Edição tablet Tablet edition Nível-level 3 Descrição-description w w w 2 1 Modo-mode Gratuito free + 2 0 % + 3 0 % As condições têm como referência os valores acordados para a edição impressa Terms are based on agreed values for the print edition Só as publicidades de página ou ½ página podem aceder aos níveis um e dois Only the ½ page ads or page can access levels one and two
  12. 12. 11 Sítio Web
  13. 13. Noticias em tempo real Real time news Artigos, reportagens e entrevistas Pieces, reports and interviews Galeria de filmes e de imagens Films and pictures Motor de busca por temas Search engine by subject Eventos, feiras e congressos Events, trade fairs and congresses 12 Apresentação Presentation Noticias em destaque Real time breaking news Navegação intuitiva Updated information Acesso gratuito a todos os conteúdos Free full access to content Possibilidade de comentar e partilhar Share and comment 200.000 page views/mês 200,000 page views / month Sítio Web Características e visitas Features and visits
  14. 14. 13 Publicidade Advertising Sítio Web Modo mode Dimensões dimensions 1 Preço mês price month 1 5 0 € 6 meses 6 months 1 ano 1 year -20% -30% 1 1 0 € -20% -30% 2 3 0 € -20% -30% 2 3 1 8 0 € -20% -30%4 1 8 0 € -20% -30%5 2 5 0 € -20% -30%6 Filmes films
  15. 15. 14 Newsletter semanal Weekly newsletter
  16. 16. Principais notícias da semana Week main news Acesso gratuito aos conteúdos Free full access to content Calendário de eventos e feiras Events and exhibitions calendar Ligação direta ao sítio Web link 15 Apresentação Presentation Assinatura gratuita Free subscription Distribuição por e-mail Electronic distribution 30.000 envios semanais 30,000 submissions Características e distribuição Features and distribution Newsletter semanal Weekly newsletter
  17. 17. 16 Publicidade Advertising Newsletter semanal Weekly newsletter Modo mode Dimensões dimensions 1 Preço mês price month 20 0 € 6 meses 6 months 1 ano 1 year -25% -35% 20 0 € -25% -35% 32 0 € -25% -35% 2 3 1 90 € -25% -35%4
  18. 18. Margarida Nascimento margarida.nascimento@transportesemrevista.com M:+ 351 917 768 911 T: + 351 213 559 015 F: + 351 213 559 020 Rua Manuel Marques, 14 - Lj H 1750-171 Lisboa Portugal Contactos Contacts and deals 17

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