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Lean User stories & Personas at UX Open 2013

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My presentation at UX Open in Stockholm 12 oct 2013

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Lean User stories & Personas at UX Open 2013

  1. 1. 2 1 ’Whats the use?’ LEAN USER JOURNEYS AND PERSONAS Margareta Löfvenholm @gajlof Gaine.se Senior UX Specialist Simplyusable.se 1
  2. 2. Margareta Löfvenholm @gajlof Gaine.se Senior UX Specialist Simplyusable.se 2
  3. 3. USER EXPERIENCE (UX) Margareta Löfvenholm @gajlof Gaine.se Senior UX Specialist Simplyusable.se 3
  4. 4. LEAN UX Margareta Löfvenholm @gajlof Gaine.se Senior UX Specialist Simplyusable.se 4
  5. 5. build measure learn Margareta Löfvenholm @gajlof Gaine.se Senior UX Specialist Simplyusable.se 5
  6. 6. build measure learn The experience of a product Margareta Löfvenholm @gajlof Gaine.se Senior UX Specialist Simplyusable.se 6
  7. 7. build measure learn Enjoyable to use Margareta Löfvenholm @gajlof Gaine.se Senior UX Specialist Simplyusable.se 7 7
  8. 8. build measure learn Enjoyable to use Margareta Löfvenholm @gajlof Gaine.se Senior UX Specialist Simplyusable.se 8
  9. 9. build measure learn Take care of things that matters Margareta Löfvenholm @gajlof Gaine.se Senior UX Specialist Simplyusable.se 9
  10. 10. build measure learn • What matters to our users? Margareta Löfvenholm @gajlof Gaine.se Senior UX Specialist Simplyusable.se 10
  11. 11. build measure learn Value in use Margareta Löfvenholm @gajlof Gaine.se Senior UX Specialist Simplyusable.se 11
  12. 12. build measure learn Lean user journeys & personas Margareta Löfvenholm @gajlof Gaine.se Senior UX Specialist Simplyusable.se 12
  13. 13. build learn measure Persona – visualize a target group Margareta Löfvenholm @gajlof Gaine.se Senior UX Specialist Simplyusable.se 13
  14. 14. build learn measure Persona – visualize a target group http://www.ux-lady.com/diy-user-personas/ Margareta Löfvenholm @gajlof Gaine.se Senior UX Specialist Simplyusable.se 14
  15. 15. build learn measure Persona – visualize a target group Margareta Löfvenholm @gajlof Gaine.se Senior UX Specialist Simplyusable.se 15
  16. 16. build measure User journeys – describe a target group’s experience of your service or product learn Driving in normal traffic 2 Attentive Driving 4 Get going out on the highway Almost no traffic Less attentive Driving Idling (sitting in driver seat) @gajlof 4 Stuck in traffic jam Start of truck Gaine.se Traffic jam 3 1 Margareta Löfvenholm 5 4 Senior UX Specialist Simplyusable.se 16
  17. 17. build measure User journeys – describe a target group’s experience of your service or product As a longhauler I want to see my route so that I can plan my stops on the way. learn Driving in normal traffic 2 Attentive Driving 4 Get going out on the highway Almost no traffic Less attentive Driving Idling (sitting in driver seat) @gajlof 4 Stuck in traffic jam Start of truck Gaine.se Traffic jam 3 1 Margareta Löfvenholm 5 4 Senior UX Specialist Simplyusable.se 17
  18. 18. build measure User journeys – describe a target group’s experience of your service or product learn As a longhauler I want to see my route so that I can plan my stops on the way. 4 2 3 1 Margareta Löfvenholm @gajlof Gaine.se - Imagine a solution that takes the user’s context in consideration - Something that knows what the user probably would like to do - In a calm and nondistractive way Senior UX Specialist Simplyusable.se 18
  19. 19. build measure learn Margareta Löfvenholm @gajlof Gaine.se Senior UX Specialist Simplyusable.se 19
  20. 20. build measure learn As a longhauler I want to see my route so that I can plan my stops on the way. Margareta Löfvenholm @gajlof Gaine.se Senior UX Specialist Simplyusable.se True? False? 20

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