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User experience and agile

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A guest lecture at 'agile development processes'

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User experience and agile

  1. 1. a guest lecture at 'Agile Development Processes' Learn Build Measure User Experience and Agile Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  2. 2. https://youtu.be/OmbA2S_wU-k First day for a User Experience Designer Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  3. 3. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  4. 4. Photo  from  h)p://blog.lawinfo.com/2012/02/14/frequently-­‐asked-­‐legal-­‐quesBons-­‐lemon-­‐law/   User experience Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  5. 5. products and services will have a user’s experience in the end, weather you care about it or not… Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  6. 6. first a little bit of UX history… Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  7. 7. Once upon a time there where 'waterfalls and silos' The Agile movement was a reaction towards this, but continued to develop features They wanted value Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' Customers did not really care about features
  8. 8. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  9. 9. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  10. 10. In the beginning many in UX did not like the Agile way… http://anvandbarhet.se/ Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  11. 11. We had focused on delivering design concepts, not so much in the dirty development business Photo  by  Chris  Frazer  Smith  h)p://oneeyeland.com/photo4/sports/one_eyeland_rugby_scrum_by_chris_frazer%20smith_52968.jpg   Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  12. 12. just a few years ago something started to happen Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  13. 13. we all realized that there was no way you could build successful software without making mistakes Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  14. 14. Learn Build Measure Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  15. 15. film of Eric Ries (author of The Lean startup) talking about the Pivot https://youtu.be/1hTI4z2ijc4?t=1s Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  16. 16. …we had to open up the design process and be open to change Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  17. 17. https://youtu.be/lQh-C4XeBXE film of Jeff Gothelf (author of Lean UX) talking about Lean UX Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  18. 18. UX# Development# Business# Product#Development# Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  19. 19. UX# Development# Business# Product#Development# Lean#UX# Lean#User#Experience#methodology# Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  20. 20. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  21. 21. Goal Users Needs Solutions Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  22. 22. but that also means that all the things we had maybe half a year to find out earlier, we now had to find out much quicker… Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  23. 23. 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality? (!) before we can consider the… 4th - HOW can we meet their needs with our solutions? (because otherwise we will build solutions that no one wants) Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  24. 24. 1st - WHY are we doing this? And how can we measure our success? Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
  25. 25. Goal Measure how? Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
  26. 26. 2nd - WHO are we targeting and in what context? Are our hypotheses right? Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
  27. 27. Name%&%sketch% Proto%personas+to+visualize+the+targetgroup+needs+++ Short%descrip2on%about%% the%targetgroup%% What%type%of%problems% and%needs%do%this% group%have?% Possible%solu2ons?% Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  28. 28. Stakeholder maps Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
  29. 29. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
  30. 30. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
  31. 31. Persona- posters Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
  32. 32. Goal persona 1 persona 2 persona 3 As a I want to so that As a I want to so that As a I want to so that Simple goalmap, version Measure how? Simple goal maps Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
  33. 33. Who will create & contribute to the desired effect Why are we going to do this? What do the targetgroup need to reach the goal How shall we create the serivce/product to reach the goals Targetgroup x Targetgroup x Targetgroup x Targetgroup x Usage goal1 Usage goal 2 Usage goal 3 Impactgoal, businessgoal & purpose BACKLOG Action 1 Action 2 Action 3 Business impact maps Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
  34. 34. 3rd - WHAT are their needs and pain points that we can solve? Is this true in reality? Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
  35. 35. hypotheses about the future can be seen as touch points Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
  36. 36. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' Empathy maps 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
  37. 37. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
  38. 38. and the hypotheses can be visualized in ’a journey of experiences’ - as a path of the touch points Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
  39. 39. Service blueprint from http://www.servicedesigntools.org/tools/35 Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
  40. 40. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
  41. 41. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
  42. 42. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
  43. 43. verify hypotheses IRL Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  44. 44. 4th - HOW can we meet their needs with our solutions? Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality? (!) before we can consider the… 4th - HOW can we meet their needs with our solutions? (because otherwise we will build solutions that no one wants)
  45. 45. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality? (!) before we can consider the… 4th - HOW can we meet their needs with our solutions? (because otherwise we will build solutions that no one wants)
  46. 46. MVP 2 As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. As a ..I want.. so that.. MVP 1 MVP 3 Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality? (!) before we can consider the… 4th - HOW can we meet their needs with our solutions? (because otherwise we will build solutions that no one wants)
  47. 47. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality? (!) before we can consider the… 4th - HOW can we meet their needs with our solutions? (because otherwise we will build solutions that no one wants)
  48. 48. verify prototypes IRL Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  49. 49. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  50. 50. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality? (!) before we can consider the… 4th - HOW can we meet their needs with our solutions? (because otherwise we will build solutions that no one wants)
  51. 51. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  52. 52. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se' 1st - WHY are we doing this? How can we measure our success? 2nd - WHO are we targeting and in what context? Are we targeting the right ones? 3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality? (!) before we can consider the… 4th - HOW can we meet their needs with our solutions? (because otherwise we will build solutions that no one wants)
  53. 53. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  54. 54. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  55. 55. Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'
  56. 56. –Jeff Patton, User story Mapping ”Your job is not to build software, it’s to change the world Margareta'Löfvenholm' Senior'UX'Specialist' @gajlof' Gaine.se' Simplyusable.se'

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