Your Company Roadmap<br />Bootstrapped vs. VC-Funded Companies<br />Margaret Wallace, CEO, Playmatics<br />
1996<br />Copyright 2010. Margaret Wallace. Please Attribute Proper Credit if You Use These Slides<br />
$<br />Copyright 2010. Margaret Wallace. Please Attribute Proper Credit if You Use These Slides<br />
Social<br />Hard-Core<br />Casual<br />Single-Player<br />
Different Considerations<br />Lessons Learned<br />Sharpened Focus<br />Takeaway: Experience is the Best Education.<br />
Basic Parameters<br />Takeaway: The Roadmap for a VC-Funded Company Will Generally Be More Accelerated. <br />
Break-Out Success<br />Break-Even<br />#FAIL<br />Takeaway: VCs & Companies Goals Are Not Always in Alignment.<br />
Strength of Idea<br />Market Size<br />Strength of Team<br />Competition<br />Takeaway: VCs are all about managing risk. T...
Market Size & Competition<br />Takeaway: VCs Will Want To See You’ve Thought Through Strengths, Weaknesses, Opportunities,...
Sample Slide: Market Advantage<br />Tech & Cost Risk Removed<br />Cost Amortized Across Multiple Games<br />Cost For a Gam...
Comparable to Costs for One-Off Standalone  Web   Game That’s Less Engaging
  Up Front & Ongoing Cost Savings.</li></li></ul><li>Team Structure<br />Takeaway: Structure your staffing plan to reflect...
Financing<br />Takeaway: Raise Enough Investment to Give Yourself 18 to 24 Months of Runway. <br />
Roll-Out & Projections<br />Takeaway: VCs Will Want to See You Profitable or Break-Even Within 18-24 Months.<br />
Sample Slide: Projections<br />User Growth: Registrations & Total Games<br />
“To the VC, 3x and a dead startup are essentially the same given the way they calculate their batting averages. At this po...
Resources <br />TheFunded – www.thefunded.co<br />VentureBeat – www.venturebeat.com<br />Blog, Musings of a VC in NYC -- h...
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Company Roadmap Margaret Wallace

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Considerations when creating a Business Plan -- based on whether you\'re a VC-Funded or a Bootstrapped Company.

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Company Roadmap Margaret Wallace

  1. 1. Your Company Roadmap<br />Bootstrapped vs. VC-Funded Companies<br />Margaret Wallace, CEO, Playmatics<br />
  2. 2. 1996<br />Copyright 2010. Margaret Wallace. Please Attribute Proper Credit if You Use These Slides<br />
  3. 3. $<br />Copyright 2010. Margaret Wallace. Please Attribute Proper Credit if You Use These Slides<br />
  4. 4.
  5. 5. Social<br />Hard-Core<br />Casual<br />Single-Player<br />
  6. 6. Different Considerations<br />Lessons Learned<br />Sharpened Focus<br />Takeaway: Experience is the Best Education.<br />
  7. 7. Basic Parameters<br />Takeaway: The Roadmap for a VC-Funded Company Will Generally Be More Accelerated. <br />
  8. 8. Break-Out Success<br />Break-Even<br />#FAIL<br />Takeaway: VCs & Companies Goals Are Not Always in Alignment.<br />
  9. 9. Strength of Idea<br />Market Size<br />Strength of Team<br />Competition<br />Takeaway: VCs are all about managing risk. The more risk you remove, the more comfort they have with you.<br />
  10. 10. Market Size & Competition<br />Takeaway: VCs Will Want To See You’ve Thought Through Strengths, Weaknesses, Opportunities, Threats (SWOT).<br />
  11. 11. Sample Slide: Market Advantage<br />Tech & Cost Risk Removed<br />Cost Amortized Across Multiple Games<br />Cost For a Game on Monkey Wrench vs. One-Off Development<br />Time For a Game on Monkey Wrench vs. One-Off Development<br /><ul><li> More Engagement for the Money
  12. 12. Comparable to Costs for One-Off Standalone Web Game That’s Less Engaging
  13. 13. Up Front & Ongoing Cost Savings.</li></li></ul><li>Team Structure<br />Takeaway: Structure your staffing plan to reflect your investment approach. <br />
  14. 14. Financing<br />Takeaway: Raise Enough Investment to Give Yourself 18 to 24 Months of Runway. <br />
  15. 15. Roll-Out & Projections<br />Takeaway: VCs Will Want to See You Profitable or Break-Even Within 18-24 Months.<br />
  16. 16. Sample Slide: Projections<br />User Growth: Registrations & Total Games<br />
  17. 17. “To the VC, 3x and a dead startup are essentially the same given the way they calculate their batting averages. At this point you have a problem.”<br />Hillel Cooperman, Jackson Fish Market, Web startup in Seattle.<br />
  18. 18. Resources <br />TheFunded – www.thefunded.co<br />VentureBeat – www.venturebeat.com<br />Blog, Musings of a VC in NYC -- http://www.avc.com/<br />
  19. 19. Questions?<br />Margaret Wallace<br />margaret@playmatics.com<br />@margaretwallace<br />

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