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Interview with: Trevor Maund, Chief Executive, TRM Packaging Limited

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Flexibility in Packaging: Interview with: Trevor Maund, Chief Executive, TRM Packaging Limited, a sponsor company at the marcus evans EuroPack Summit 2013, on packaging that can adjust to the marketplace.

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Interview with: Trevor Maund, Chief Executive, TRM Packaging Limited

  1. 1. Interview with: Trevor Maund, Chief Executive, TRM Packaging Limited Companies need to be responsive to changes in the marketplace, says Trevor Maund, Chief Executive, TRM Packaging Limited. When product manufacturers have special promotions that may run for short periods of time, they should not need to commit to long runs of product or print large volumes of packaging, but have suppliers flexible enough to adjust according to needs, he adds. TRM Packaging Limited is a sponsor company at the marcus evans EuroPack Summit 2013, in The Netherlands, 16 - 17 September. What are packaging directors focused on today? Many supermarket chains and retailers, particularly in the UK, have committed themselves to reducing the envi- ronmental impact of the packaging they use. In the area of board use, they are looking at ways to reduce the material content of packaging. They want to make their products look good on the shelf, so that they stand out from the competition. Retail-ready or shelf-ready packaging is a growing requirement in the UK market. We are investing GBP 3 million in a seven- colour printer to provide improved product presentation. Manufacturers’ demands often compete with the retailers’ requirements. TRM works with both parties to ensure the retailer gets efficient dispensing of the product onto the shelf while getting the presentation it wants without imposing additional costs on the packer filler. What impact could better packaging have on costs associated with the entire supply chain? Businesses can lower the cost of distribution through more effective pallet utilisation and maximising the trailer fill, which would reduce the element of cost from the chain. Our focus is on providing flexibility in packaging that would eliminate the need for manufacturers to pre-print large volumes of reels before they are made into corrugated board. We aim to match the quality in a post- print scenario, so that users do not have to commit to long runs of product when they order. This is especially suitable for promotions and helps customers respond to changes in the marketplace. Currently the corrugated packaging industry has lead times of up to six weeks for high quality prints - we are getting that down to less than three weeks. Flexibility will keep companies more in control of their costs. How can companies better identify what consumers are looking for today? What role does packaging play? The key is to grab the attention of the consumer on the shelf. From the printing perspective, the packaging must be attractive, printed to a tight specification, and in the right colours that match with the colours of the brand. This will attract consumers to brands they already know. Flexibility will keep companies more in control of their costs Flexibility in Packaging
  2. 2. The marcus evans Summits group delivers peer-to-peer information on strategic matters, p r o f e s s i o n a l t r e n d s a n d breakthrough innovations. Please note that the Summit is a closed business event and the number of participants strictly limited. About the EuroPack Summit 2013 This unique forum will take place at the Grand Hotel Huis ter Duin, Noordwijk aan Zee, The Netherlands, 16 - 17 September 2013. Offering much more than any conference, seminar or trade show, this exclusive meeting will bring together esteemed industry packaging leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on packaging design, brand innovation, shelf standout and packaging engagement. www.europacksummit.com About TRM Packaging Limited TRM designs and produces corrugated paper retail ready packaging solutions, printed up to seven colours, for UK based manufacturers and packer fillers. TRM’s supply chain consultants analyse customers’ supply chain and packing operations to design cost effective solutions that optimise transit packaging and product distribution from the customer to the retailer and that deliver impact on the shelf. www.trmpack.co.uk About marcus evans Summits marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, case studies, roundtables and one-to-one business meetings. For more information, please visit: www.marcusevans.com To view the web version of this interview, please click here: www.europacksummit.com/TrevorMaund Contact Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division Tel: + 357 22 849 313 Email: press@marcusevanscy.com For more information please send an email to info@marcusevanscy.com All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.com

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