Leveraging Technology in Pharma Marketing                                           one solution or one way to leverage or...
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Leveraging Technology in Pharma Marketing - Interview with: Dr. Trenor Williams, Co-Founder and Chief Executive Officer, Clinovations


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Dr. Trenor Williams of Clinovations, a solution provider company at the marcus evans PharmaMarketing Summit 2013, on how pharmaceutical marketers can better leverage technology.
Interview with: Dr. Trenor Williams, Co-Founder and Chief Executive Officer, Clinovations

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Leveraging Technology in Pharma Marketing - Interview with: Dr. Trenor Williams, Co-Founder and Chief Executive Officer, Clinovations

  1. 1. Leveraging Technology in Pharma Marketing one solution or one way to leverage or customization, and provider use engage technology in this changing care technology. For example, decisions of delivery paradigm. one Chief Medical Information Officer can impact thousands of prescribing What opportunities does technology physicians across multiple locations. present to them? From conversations with technology The use of electronic health records companies and content vendors to impacts prescribing patterns. What and partnerships with health systems, how information is displayed, along with payers or practices, technology allows features and functionality designed to pharma companies to develop a inform and expedite the prescribing proactive strategy for marketing and process can have a real impact on showcasing the value of brands withinInterview with: Dr. Trenor Williams, decision-making. Efforts designed to the evolving, technology-enabled clinicalCo-Founder and Chief Executive increase patient engagement, including workflow. It must be easy, effective andOfficer, Clinovations the use of patient portals to access efficient for prescribers to identify and personal health information, social utilize their medications. Fostering these media to connect with others, and relationships is key to better treating,With more than 75 per cent of mobile technologies to better manage managing and diagnosing patients.physicians projected to use technology diseases, will further enhance currentto order and prescribe medications by t e c hn o lo gy - l ed i m pro v e m e n t s i n How can they better measure2016, pharmaceutical companies medication adherence. marketing return on investmentshould be thinking more strategically (ROI)?about how they communicate theirproducts with health providers and Better and more efficient data andpatients, says Dr. Trenor Williams, robust analytics capabilities offerCo-Founder and Chief Executive Officer, expanded opportunity for pharmaof Clinovations. Pharmaceuticalmarketers have not yet taken full They need to companies to measure impact on population health and ROI for specificadvantage of technologies, he adds.From a solution provider company capitalize on brands. As a firm, we see ROI from a clinical, operational and financial standpoint. From a clinical standpoint, itattending the marcusPharmaMarketing Summit 2013, evans technology means being able to track the prescribing patterns of providers andWilliams is also a masterclass presenterat the event. Here he discusses howmarketing executives in the now, the adherence of patients. It also means having more patients appropriately screened and diagnosed with a specificpharmaceutical industry can capitalizeon technology. before their disease, thus increasing the potential market share for the company. From anWhy is technology troublingpharmaceutical companies? competitors do operational point of view, one of the most expensive marketing and sales components is deployment of brand reps in the field targeting individualIt’s new. The use of technology in clinicians. From a financial perspective,healthcare delivery has dramatically technology allows a pharma company tochanged how both providers and look at the metrics related to time spentpatients interact. With technology use It is important for pharma companies to and with whom, and find efficiencies.continuing to increase, the industry think about how to best engage and Success across these efforts affects themust change its approach to sales and support patients and providers through bottom line for pharma.marketing and how they communicate their use of technology because, at theand engage with patients, physicians end of the day, technology is changing Any final words of advice?and hospitals. with whom, how, and when critical conversations in healthcare occur. Technology is here to stay but I do notTechnology provides greater access to Clinovations connects pharmaceutical believe that the pharma industry hasdata that can be used to intelligently companies with key decision-makers yet taken full advantage of it. They needexpand the value equation for from health systems who are making to capitalize on technology now, beforepharmaceuticals. But there is not just decisions around configuration, their competitors do.
  2. 2. About the PharmaMarketing Summit 2013 The Marketing Network - marcus evans Summits group Offering much more than any conference, exhibition or trade show, this exclusive delivers peer-to-peer information meeting will bring together esteemed industry thought leaders and solution on strategic matters, professional providers to a highly focused and interactive networking event. trends and breakthrough innovations. www.pharmamarketingsummit.com Contact Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division Please note that the Summit is a closed business event and the Tel: + 357 22 849 313 Email: press@marcusevanscy.com number of participants strictly limited. For more information please send an email to info@marcusevanscy.com All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.comAbout ClinovationsClinovations is a leading healthcare consulting firm offering strategic, clinical, and health IT consulting services with the goal ofcreating innovative solutions to improve the efficiency, effectiveness, and quality of healthcare for patients. Our extraordinary teamis made up of physicians and nurses, technology leaders, management consultants, and public policy experts. We are dedicated tohelping lead organizations in achieving their financial, operational, and clinical objectives.www.clinovations.comAbout marcus evans Summitsmarcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discussstrategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity toindividually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings.For more information, please visit: www.marcusevans.comUpcoming EventsB2B Marketing Summit (North America) - www.b2bmarketing-summit.comB2C Marketing Summit (North America) - www.b2cmarketing-summit.comCMO Summit (Asia Pacific) - www.cmoanzsummit.comTo view the web version of this interview, please click here: www.pharmamarketingsummit.com/TrenorWilliams