Empowering                                             Pharmaceutical Company                                             ...
About the PharmaMarketing Summit 2012  The      Marketing      Network         -  marcus evans Summits group              ...
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Empowering Pharmaceutical Company Representatives - Jay Stribling & Ed Becker, Pharmaceutical Operations Provider (POP)


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Jay Stribling and Ed Becker of Pharmaceutical Operations Provider, a solution provider at the marcus evans PharmaMarketing Summit 2012, on how to empower sales representatives with the tools they need on the job.
Interview with: Jay Stribling, President & Chief Executive Officer and Ed Becker, Partner, Pharmaceutical Operations Provider (POP)

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Empowering Pharmaceutical Company Representatives - Jay Stribling & Ed Becker, Pharmaceutical Operations Provider (POP)

  1. 1. Empowering Pharmaceutical Company Representatives Ahead of the event, Stribling and Becker representative empowerment what give us an overview of iPoint and how was missing? its use can empower pharmaceutical marketing through the sales Ed Becker: Sales reps need the ability to representative. see the entire field that they will be managing on a given day. In order to Why do you consider operational succeed, they need to know where they simplicity a challenge for stand and who their customers are. pharmaceutical marketeers today? Everything they do must be tracked, managed and reported so the company Ed Becker: The challenge I see with can use the information effectively. We anyone in business is to simplify your consolidate and simplify this process goals and the means to accomplish and report the key elements in what we them. call the feedback-loop dashboard that is visible to all the players. Operational Simplicity is our solution for pharmaceutical companies looking to connect the dots among their business objectives, sales team, and customers. The idea is to create simple goals that Sales reps can be measured by all the players at any time. iPoint and the Hub allow you to do that. need to know How are iPads changing the face of where they standInterview with: Jay Stribling,President & Chief Executive Officer pharmaceutical marketing? How could they be better utilized in the and who theirand Ed Becker, Partner,Pharmaceutical Operations Provider pharmaceutical industry? customers are(POP) Jay Stribling: The iPad provides the ideal interface for presenting and recording your marketing efforts.Pharmaceutical companies must give How can the iPad impact brandtheir sales representatives the tools The days of printed marketing materials loyalty?they need to succeed. This includes real are fading fast. The ability to displaytime transaction processing and and deliver the message electronically in Jay Stribling: While the iPad alone willphysician validation at all times, say Jay a dynamic way has huge potential. It’s not build and maintain relationships, itStribling, President & Chief Executive much more than being highly cost- does provide some common ground forOfficer and Ed Becker, Partner, effective. It also about being able to the reps to break the ice with theirPharmaceutical Operations Provider record and track the rep’s presentation customers. It does help in terms of(POP). A solution provider at the times and content presented, to achieve communicating a strong consistentmarcus evans PharmaMarketing the most effective message. message if utilized correctly; iPointSummit 2012 in Wheeling, Illinois, bridges the relationship gaps. It alsoApril 30 - May 2, POP has developed an At the end of the day, this is about helps new sales reps familiarize with theintuitive application that gives sales increasing sales and improving the client and what other reps haverepresentatives that ability on an iPad. organization’s bottom line. Is sales communicated to them.
  2. 2. About the PharmaMarketing Summit 2012 The Marketing Network - marcus evans Summits group This unique forum will take place at the Westin Chicago North Shore, Wheeling, delivers peer-to-peer information Illinois, April 30 - May 2, 2012. Offering much more than any conference, exhibition on strategic matters, professional or trade show, this exclusive meeting will bring together esteemed industry thought trends and breakthrough leaders and solution providers to a highly focused and interactive networking event. innovations. The Summit includes presentations on social media, healthcare reform and how to approach emerging markets. www.pharmamarketingsummit.com Please note that the Summit is a Contact closed business event and the number of participants strictly Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits limited. Division Tel: + 357 22 849 313 Email: press@marcusevanscy.com For more information please send an email to info@marcusevanscy.com All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.comAbout Pharmaceutical Operations ProviderPOP provides Operational Simplicity to pharmaceutical companies through iPoint Mobile for iPad and The Hub, a PDMA compliantWeb-based SFA tool. The first truly cloud-based SaaS software product for the pharmaceutical industry, the Hub provides CRM,sample accountablility, expense and timesheet management, and integrated prescriber validation services.For more information: www.getpop.netAbout marcus evans Summitsmarcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discussstrategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity toindividually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings.For more information, please visit: www.marcusevans.comUpcoming EventsB2B Marketing Summit (North America) - www.b2bmarketing-summit.comB2C Marketing Summit (North America) - www.b2cmarketing-summit.comCMO Summit (Asia Pacific) - www.cmoanzsummit.comPharmaBrand Summit (Europe) - www.pharmabrandeurope.comTo view the web version of this interview please click here: www.pharmamarketingsummit.com/JayStriblingEdBecker