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Interview with: Jason Baker, VicePresident, S-E-A“If you manufacture or sell a product, itis quite likely that you will ge...
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Avoiding Litigation by Focusing on the Front End - Interview: Jason Baker, S-E-A - Chief Litigation Officer Summit


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Jason Baker who is the Vice President at S-E-A and a service provider at the marcus evans Chief Litigation Officer Summit Fall 2013 discusses how CLOs can minimize the risk of litigation.

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Avoiding Litigation by Focusing on the Front End - Interview: Jason Baker, S-E-A - Chief Litigation Officer Summit

  1. 1. Interview with: Jason Baker, VicePresident, S-E-A“If you manufacture or sell a product, itis quite likely that you will get sued atsome point,” according to Jason Baker,Vice President, S-E-A. “That is why weencourage companies to engage us todetermine the underlying cause asquickly as possible after a claim or suithas been filed. Additionally, we urgecompanies to have their productsindependently tested by S-E-A priorto releasing them into the stream ofcommerce. Taking this precautionshould improve product safety, andmitigate litigation costs andcorresponding frustrations later on whileenhancing the brand,” he added.S-E-A is a forensic engineering andtesting firm at the marcus evans ChiefLitigation Officer Summit Fall 2013,in Amelia Island, Florida, September8-10. Ahead of the Summit, Bakerdiscusses how Chief LitigationOfficers (CLOs) can minimize the riskand cost of litigation by focusing onwhat the company can do on the frontend of manufacturing.What is challenging CLOs today?How could S-E-A assist?Most CLOs are concerned aboutprotecting their company’s brand orimage. If their company manufacturesproducts, they have the challenge ofkeeping manufacturing costs low whiledelivering safe products to consumers.If they are in the hospitality or retailbusiness, their premises must be safe tovisitors, in order to avoid injuries andsubsequent litigation.We assist CLOs by providingindependent expert opinions as to thecause of an alleged issue or byproactively identifying potentialconcerns. If it is post-event, we respondswiftly to ascertain what, if anything didactually happen, and if the injuries anddamages reported are consistent withthe event. CLOs need an independentinvestigator for these types of incidents.In the US, there is a growing lack ofaccountability. If an individual suffersinjury or property damage, it is quitelikely that blame will be placedelsewhere.Right or wrong, corporations, withperceived deep pockets, are often thefocus of lawsuits. It is important thatCLOs mitigate liabilities throughobjective scientific analysis.Could the required level of producttesting be done in-house?Employees whose livelihood is derivedthrough their job may be reticent, dueto pride of production or economicconcerns, to find issue with theircompany’s service or product. They mayoverlook warnings, labels or otheraspects of safety, as well as unintendeduses for the product. At the very least,there may be a perceived conflict ofinterest.For over 40 years, S-E-A has been anindependent finder of facts. The firm’shonest and objective evaluations andopinions are rooted in scientificmethodologies. We are an addedexpense, but those who want to knowthe truth value our perspective – goodor bad.S-E-A’s 43-year history also provides atremendous amount of information onsimilar products and offerings. What weare capable of is far more robust thanany in-house team.At which point should products betested?Ideally, before they are in themarketplace. This will help increaseproduct performance and safety whilesaving frustration and litigation costslater on. A recall of a product can be, byfar, incredibly more expensive than pre-market testing.It is also critical to maintain brandequity by not having a product performbelow standard or desires. Oftencompanies wait to contact S-E-A until aproblem has been identified by theconsumer causing reduced sales whileincurring litigation and/or investigationcosts.With enough time, a company, whetheri n t h e r e ta i l , m a n u f a c t u r i n g ,transportation, or hospitality industry,will experience a lawsuit. They will needS-E-A services either at the front end orthe back end. It is definitely lessexpensive from a brand and financialstandpoint to engage us as soon aspossible.CLOsneed anindependentinvestigatorAvoiding Litigation byFocusing on the Front End
  2. 2. The Legal Network - marcusevans Summits group deliverspeer-to-peer information onstrategic matters, professionalt r e n d s a n d b r e a k t h r o u g hinnovations.Please note that the Summit is aclosed business event and thenumber of participants strictlylimited.About the Chief Litigation Officer Summit Fall 2013This unique forum will take place at The Ritz-Carlton, Amelia Island, Florida,September 8-10, 2013. Offering much more than any conference, exhibition ortrade show, this exclusive meeting will bring together esteemed industry thoughtleaders and solution providers to a highly focused and interactive networking event.The Summit includes presentations on litigation holds and preservation, globalprivacy programs, avoiding costly surprises and FCPA compliance.www.chieflitigationofficersummit.comContactSarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, SummitsDivisionTel: + 357 22 849 313Email: press@marcusevanscy.comFor more information please send an email to info@marcusevanscy.comAll rights reserved. The above content may be republished or reproduced. Kindlyinform us by sending an email to press@marcusevanscy.comAbout S-E-AS-E-A is headquartered in Columbus, Ohio and has nine additional offices located in the United States. Established in 1970, S-E-Ais an acknowledged leader in vehicle dynamics testing, forensic engineering and pre/post market product testing for a variety ofmanufacturing and private label industries. The full-time staff consists of engineers, scientists, technicians and investigators whoare licensed, registered professionals and court-qualified experts in their respective fields. For additional information about S-E-A,please visit the website www.sealimited.comAbout marcus evans Summitsmarcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discussstrategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity toindividually tailor their schedules of keynote presentations, case studies, roundtables and one-on-one business meetings.For more information, please visit: www.marcusevans.comUpcoming EventsEuropean Corporate Counsel Summit - www.eccsummit.comIP Law European Summit - www.iplawsummiteurope.comTo view the web version of this interview, please click here: