In-house counsel make two classic mistakes, highlighted Karl Hennessee, VP, Litigation & Regulatory Affairs, Airbus. “Some...
For more information please send an email to info@marcusevanscy.com or visitthe event websites below:European Corporate Co...
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8 Principles for a Sustainable Defence Strategy: Interview: Karl Hennessee, Airbus - European Corporate Counsel Summit

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Karl Hennessee who is the VP of Litigation & Regulatory Affairs at Airbus and a speaker at the marcus evans European Corporate Counsel Summit 2013 and IP Law Europe Summit 2013, discusses why corporate counsel must define their defence "personality" in advance and how they can do it.

Join the 2014 Summits along with leading in-house counsel and specialist international law firms and legal services providers in an intimate environment for a focused discussion of key new drivers shaping corporate legal strategies today.
For more information: emailus@marcusevans.com

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8 Principles for a Sustainable Defence Strategy: Interview: Karl Hennessee, Airbus - European Corporate Counsel Summit

  1. 1. In-house counsel make two classic mistakes, highlighted Karl Hennessee, VP, Litigation & Regulatory Affairs, Airbus. “Somemeet every intellectual property (IP) challenge with a robust defence only to find out later that their organisation hasconflicting goals. Secondly, they do not define their defence “personality” until they find themselves in litigation,” he said.A speaker at the marcus evans European Corporate Counsel Summit 2013 and IP Law Europe Summit 2013, inMonte Carlo, Monaco, 9 - 11 June, Hennessee discusses why Corporate Counsel must define their defence “personality” inadvance and how they can do it.Define how you want to be seen in the marketplace. It is too late to define your defence “personality” when you findyourself in litigation. Think about it before the battle begins.Understand your environment. Where are you in the technology value chain? Are you primarily a technology provider oruser or both? Speak extensively with various internal and external stakeholders to test your hypothesis.Define where you are likely to be targeted. What are your perceived and actual vulnerabilities? Share the role ofidentification between the users of the technology and the lawyers.Research what means will be required to protect the company. Whether against those who are likely to attack it orthose who will protect the company’s interests externally. That is a question of geography, money and having internaldocuments and information in line. In-house counsel can plan for this in advance of any lawsuits.Check what other companies, including competitors and suppliers, are doing. Consider whether your “personality”is more likely to make you a target. Are you in step with legal developments in the marketplace?Realise that this is an ongoing exercise. It never stops. You cannot define your “personality” and put it away in adrawer. It must be done on a continuous basis.Bring all stakeholders on board. This is key. Do not try to define your “personality” without the involvement of yourinternal stakeholders.IP defence is not just about winning verdicts. It is much more about what technologies a company needs, what itshould license out from other sources, and putting together a unified picture and acting as partners to the users of thattechnology. The legal dept is not the user of the technology but its defender. If the users are not brought on board, thennone of what the legal department does will make much sense.8 Principles for a Sustainable Defence StrategyKarl Hennessee, a speaker at the marcus evans EuropeanCorporate Counsel Summit 2013 and IP Law Europe Summit2013, on creating a sustainable defence strategy.Interview with: Karl Hennessee, VP, Litigation & RegulatoryAffairs, Airbus
  2. 2. For more information please send an email to info@marcusevanscy.com or visitthe event websites below:European Corporate Counsel Summit 2013:www.eccsummit.comIP Law Europe Summit 2013:www.iplawsummiteurope.comContactSarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, SummitsDivisionTel: + 357 22 849 313Email: press@marcusevanscy.comFor more information please send an email to info@marcusevanscy.comAll rights reserved. The above content may be republished or reproduced. Kindlyinform us by sending an email to press@marcusevanscy.comAbout marcus evans Summitsmarcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discussstrategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity toindividually tailor their schedules of keynote presentations, case studies, roundtables and one-to-one business meetings.For more information, please visit: www.marcusevans.comUpcoming EventsChief Litigation Officer Summit (North America) - www.chieflitigationofficersummit.comIP Law Summit (North America) - www.iplawsummit.comTo view the web version of this interview, please click here: www.legal-series.com/KarlHennesseeThe Legal Network - marcusevans Summits group deliverspeer-to-peer information onstrategic matters, professionalt r e n d s a n d b r e a k t h r o u g hinnovations.Please note that the Summit is aclosed business event and thenumber of participants strictlylimited.

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