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The Wealth and the Wealthy: Exploring the Past to Secure a Sustainable Future for the Modern Family Office

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Gunnlaugur Erlendsson, CEO, Erlendsson Private Office, a speaker at the marcus evans Elite Summit 2014

Published in: Economy & Finance
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The Wealth and the Wealthy: Exploring the Past to Secure a Sustainable Future for the Modern Family Office

  1. 1. THE WEALTH & THE WEALTHY EXPLORING THE PAST TO SECURE A SUSTAINABLE FUTURE FOR THE MODERN FAMILY OFFICE
  2. 2. THE MODERN FAMILY OFFICE & ITS ORIGINS THE WEALTH & ITS SUSTAINABILITY THE WEALTHY & THE HUMAN FACTOR
  3. 3. THE MODERN FAMILY OFFICE & ITS ORIGINS
  4. 4. 1914
  5. 5. ROCKEFELLER´S PERFECT STORM • JOHN D. ROCKEFELLER – THE WORLD´S FIRST BILLIONAIRE • 1902 – THE MOST HATED MAN IN AMERICA • 1907 – STOCK MARKET COLLAPSED OVER 50% • 1911 – STANDARD OIL BROKEN UP BY US GOVERNMENT • 1913 – FEDERAL INCOME TAX INTRODUCED • 1914 – LUDLOW MASSACRE
  6. 6. ROCKEFELLER´S SOLUTION • 1911 – ESTABLISHED THE FIRST MODERN FAMILY OFFICE • 1913 – ESTABLISHED THE ROCKEFELLER FOUNDATION • 1914 – PIONEERED WITH IVY LEE MODERN PUBLIC RELATIONS • 1930´S – REINVESTED DURING THE GREAT DEPRESSION • 2013 – THE ROCKEFELLER FOUNDATION REACHES 100 YEARS
  7. 7. 2014
  8. 8. P L E P A
  9. 9. PASSIVE WEALTH LIFE & FAMILY ACTIVE WEALTH ESTATE & TAX PHILAN THROPY
  10. 10. PASSIVE WEALTH ACTIVE WEALTH THE WEALTH THE WEALTHY LIFE & FAMILY ESTATE & TAX PHILAN THROPY
  11. 11. PASSIVE WEALTH ACTIVE WEALTH THE WEALTH THE WEALTHY LIFE & FAMILY ESTATE & TAX PHILAN THROPY
  12. 12. THE WEALTH & ITS SUSTAINABILITY
  13. 13. THE PERFECT STORM • TAXES – GOVERNMENTS UNDER PRESSURE TO RAISE TAXES & LAUNCHING TAX INVESTIGATIONS AGAINST THE WEALTHY • STRUCTURES – OFFSHORE IS INHERENTLY FRAGILE & STRUCTURES THAT ARE LEGAL ARE NOW IMMORAL • DATA – THE DATA IS EVERYWHERE SO SECRECY IS DEAD • THE FAMILY BRAND – FAMILY REPUTATIONS AT RISK
  14. 14. A SUSTAINABLE FUTURE • TAXES – PAY TAXES OR GIVE THE WEALTH AWAY • STRUCTURES – MINIMALISTIC STRUCTURES ARE SUSTAINABLE • DATA – BE TRANSPARENT AS EVERYTHING IS ALREADY PUBLIC • THE FAMILY BRAND – DO GREAT THINGS WITH THE WEALTH AND MAKE GREAT INVESTMENTS – THE WORLD EXPECTS IT
  15. 15. THE WEALTHY & THE HUMAN FACTOR
  16. 16. THANK YOU Erlendsson Private Office 2 Archery Close, London W2 2BE, England gunnlaugur@erlendsson.co.uk +44 79 66 55 55 00

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