Switching from an Information to a        Business Technology Mindset                                             influenc...
About the CIO Summit 2012  The    Information           Technology                                                   This ...
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Switching from an Information to a Business Technology Mindset - Steven Peltzman, Chief Business Technology Officer, Forrester Research


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Steven Peltzman, a speaker at the marcus evans CIO Summit 2012, talks about moving from an Information Technology thought process to a Business Technology mindset.
Interview with: Steven Peltzman, Chief Business Technology Officer, Forrester Research

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Switching from an Information to a Business Technology Mindset - Steven Peltzman, Chief Business Technology Officer, Forrester Research

  1. 1. Switching from an Information to a Business Technology Mindset influence the business to form new What should CIOs keep in mind for ideas rather than just wait for the future? requirements. It may sound like an empty gesture, but changing the name They need to recognize that their value from IT to BT sends a signal to the team proposition is changing from individuals and to the company that they are a part who can merely make technology run of the business, so everyone begins to reliably towards leaders who can think differently. drive business in their companies. The change comes about by infusing CIOs will help form the business business knowledge and therefore strategies as they will become one with credibility within the BT department. technology strategies, so they should be Key business people who understand prepared to lead.Interview with: Steven Peltzman, technology should be put in place and ifChief Business Technology Officer, possible, a BT strategy group to beForrester Research formed to help determine what to do, to complement the usual “how to do it” technology teams.Chief Information Officers (CIOs)should instill business knowledge andcredibility within their departments for a What should they consider to create a strategic advantage? CompaniesBusiness Technology (BT) approach tobe successful, according to StevenPeltzman, Chief Business Technology Focus is the way of differentiating the company and creating a strategic need to differentiateOfficer, Forrester Research. In this way, advantage. CIOs need to identify thebusiness solutions can be led by technologies that are not core to whatInformation Technology (IT) rather than the company does and let someone else themselvessimply supplied. Companies must think do them. For example, running emails“digital first” to succeed, and only internally on a day-to-day basis takescompanies with the right technology up time and effort, whereas puttingstrategy and leadership can succeed in them in the cloud saves valuable focusa digital first world.A speaker at the upcoming marcus and resources which can then be targeted on innovation of real products. to achieveevans marcus evans CIO Summit2012, in Atlanta, Georgia, December3-4, Peltzman talks about how having A risk accepting culture can be created so that innovation can have the environment it needs to be stimulated. a strategic advantagethe right focus can bring about a People who can imagine the future andstrategic difference and result in an take bold steps will bring about aninnovative environment. innovative advantage.How can CIOs successfully move Partnering with the business makes thefrom an IT to a BT thought process? department a part of it and re-invents the division by making it the place toIT departments need to change their seek advice, rather than to just giveculture to become more proactive and requirements.
  2. 2. About the CIO Summit 2012 The Information Technology This unique forum will take place at the Ritz-Carlton, Buckhead, Atlanta, Georgia, Network – marcus evans December 3-4, 2012. Offering much more than any conference, exhibition or trade Summits group delivers peer-to- show, this exclusive meeting will bring together esteemed industry thought leaders peer information on strategic and solution providers to a highly focused and interactive networking event. The matters, professional trends and Summit includes presentations on the culture of innovation, information technology breakthrough innovations. to business technology and a practical guide to cloud adoption. www.cio-summit.com Please note that the Summit is a Contact closed business event and the Maria Gregoriou, Journalist, marcus evans, Summits Division number of participants strictly limited. Tel: + 357 22 849 400 Email: press@marcusevanscy.com For more information please send an email to info@marcusevanscy.com All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.comAbout marcus evans Summitsmarcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discussstrategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity toindividually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings.For more information, please visit: www.marcusevans.comUpcoming EventsAustralian CIO Summit - www.australianciosummit.comCIO Gipfel - www.ciogipfel.comTo view the web version of this interview, please click here: www.cio-summit.com/StevenPeltzman