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Setting the Right Platform for CFO’s to
Uphold Real Transformational Change
Sean Unwin
Chief Financial Officer, Australia
...
2
A History of Accounting
3
Moments in Accounting History
Collapse
of Enron
GFC
Sarbanes
Oxley
BASEL 1
BASEL 2
BASEL 3
2018
Post GFC
Period of
uncer...
4
Where Does That Place the CFO?
How well positioned we are
• CEO needs the CFO
• Sustained period steering the ship
• Hig...
Scorekeeper
$220k
Integrator
$280k
Catalyst
$XXXk
Strategist
$XXXk
Knowledgeofbusinessissues
Individuals Personal Developm...
6
Activities We Don’t Like
Checking spreadsheet links
Eating Pizza
in the office
at 10.30 at
night
Being told by someone t...
7
Activities We Do Like
Business Direction Setting
Business
Performance
Measurement
Business Problem Analysis
Business
Int...
8
Getting It Right
Disciplined ActionDiscipline ThoughtDisciplined People
TechCulture of
Discipline
Hedgehog
Concept...
9
How Does The Scorekeeper Think
Just past the scorekeepers view
10
How Does The Strategist Think
Andrew Penn – CFO Telstra, ex CFO AXA
11
How Does The Strategist Think
You need to think about this?
The strategists view
12
How Does The Strategic CFO Think
• Can analyse the business through different strategy models
• Readily quantifies deci...
13
Don’t Confuse
BOTTLENECK = CONTROL + AUTHORITY
• Delegated execution
• Performance management
• Trusted advisors
• Comb...
Scorekeeper
$220k
Integrator
$280k
Catalyst
$XXXk
Strategist
$XXXk
Knowledgeofbusinessissues
Individuals Personal Developm...
Setting the Right Platform for CFO’s to Uphold Real Transformational Change: Sean Unwin, Colliers International
Setting the Right Platform for CFO’s to Uphold Real Transformational Change: Sean Unwin, Colliers International
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Setting the Right Platform for CFO’s to Uphold Real Transformational Change: Sean Unwin, Colliers International

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Setting the Right Platform for CFO’s to Uphold Real Transformational Change: Sean Unwin, Colliers International

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Setting the Right Platform for CFO’s to Uphold Real Transformational Change: Sean Unwin, Colliers International

  1. 1. Setting the Right Platform for CFO’s to Uphold Real Transformational Change Sean Unwin Chief Financial Officer, Australia Colliers International
  2. 2. 2 A History of Accounting
  3. 3. 3 Moments in Accounting History Collapse of Enron GFC Sarbanes Oxley BASEL 1 BASEL 2 BASEL 3 2018 Post GFC Period of uncertainty
  4. 4. 4 Where Does That Place the CFO? How well positioned we are • CEO needs the CFO • Sustained period steering the ship • High regulation • Sustained volatility • CIO has now become the CTO(CFO is now CIO) • How lucky we are !!!!!???
  5. 5. Scorekeeper $220k Integrator $280k Catalyst $XXXk Strategist $XXXk Knowledgeofbusinessissues Individuals Personal Development Responsible for processing transactions fast and producing accurate information Leverages IT and HR to deliver value through integrated systems and collaboration between Business Services teams Drives innovation and performance improvement throughout the business by partnering with Line of Business managers 2IC to CEO Runs a High Performance Team in a High Performing organisation $1m $2m $4m $10m 4.5x 7x 10x 14x
  6. 6. 6 Activities We Don’t Like Checking spreadsheet links Eating Pizza in the office at 10.30 at night Being told by someone that the numbers are wrong Reconciling data from one system to another
  7. 7. 7 Activities We Do Like Business Direction Setting Business Performance Measurement Business Problem Analysis Business Intelligence
  8. 8. 8 Getting It Right Disciplined ActionDiscipline ThoughtDisciplined People TechCulture of Discipline Hedgehog Concept Confront the Facts 1st Who then What Level 5 Leadership BUILDUP… Jim Collins Good To Great
  9. 9. 9 How Does The Scorekeeper Think Just past the scorekeepers view
  10. 10. 10 How Does The Strategist Think Andrew Penn – CFO Telstra, ex CFO AXA
  11. 11. 11 How Does The Strategist Think You need to think about this? The strategists view
  12. 12. 12 How Does The Strategic CFO Think • Can analyse the business through different strategy models • Readily quantifies decisions in terms of the impact on the intrinsic value of the organisation • Consistently identify profit growth opportunities • Leads M&A Activity • Very strong relationship builders (esp in the capital markets) • 2IC to the CEO • Drives a culture of Continuous Improvement in a Learning Organisation • Has Finance staff working in and on the organisation • Has deployed Extended Enterprise systems • Runs regional or global Shared Services • Is recognised as an expert in the Accounting Profession
  13. 13. 13 Don’t Confuse BOTTLENECK = CONTROL + AUTHORITY • Delegated execution • Performance management • Trusted advisors • Combine people and process systems
  14. 14. Scorekeeper $220k Integrator $280k Catalyst $XXXk Strategist $XXXk Knowledgeofbusinessissues Individuals Personal Development Responsible for processing transactions fast and producing accurate information Leverages IT and HR to deliver value through integrated systems and collaboration between Business Services teams Drives innovation and performance improvement throughout the business by partnering with Line of Business managers 2IC to the CEO Runs a High Performance Team in a High Performing organisation $1m $2m $4m $10m 4.5x 7x 10x 14xHow can you accelerate your progress

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