Knowing the Trends to Make   the Best Financial Decisions                                             What would         e...
About the CFO Summit 2013 The      Finance      Network         – marcus     evans     Summits group                      ...
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Knowing the Trends to Make the Best Financial Decisions: Interview with: Alison Harrop, Chief Financial Officer, Australia Post

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Knowing the Trends to Make the Best Financial Decisions: Interview with: Alison Harrop, Chief Financial Officer, Australia Post, a speaker at the marcus evans CFO Summit 2013, discusses why keeping up with digitisation will help make the most of business opportunities.

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Knowing the Trends to Make the Best Financial Decisions: Interview with: Alison Harrop, Chief Financial Officer, Australia Post

  1. 1. Knowing the Trends to Make the Best Financial Decisions What would enable long-term Finance teams should be given the right sustainability? training and tools in order to do their jobs properly. As the world becomes smaller with digitisation, CFOs have to understand They must also leverage investments in what phase their business is in and look the technological environment, to be to the future with this knowledge in able to perform to their best. mind. This digital era is changing consumer patterns, creating new businesses and ways of generating revenue. This is why creating forward-looking strategies isInterview with: Alison Harrop, Chief now so important.Financial Officer, Australia Post Business CFOs must be more attuned to where the industry is going and what new“Chief Financial Officers (CFOs) must global trends are on the horizon, so newbe more attuned to where the industry business can be developed aroundis going and what new global trends are these.on the horizon, so that new business nowcan be developed around these,” says Moving with the times will make sureAlison Harrop, Chief Financial Officer, that the most is being made of businessAustralia Post. Forward-looking opportunities. It is no good being asleepstrategies should be created to take at the wheel, as business now evolvesadvantage of every possible business quicker and the broader world isopportunity, she adds. developing into new areas much faster.A speaker at the marcus evans CFOSummit 2013, in the Gold Coast,Queensland, Australia, 10 - 12 March, How can performance measures be redefined for more successful outcomes? evolvesHarrop touches on why communicating quickerthe business goals with the finance In times of volatility and economicteam will create a more motivated uncertainty, CFOs are in search ofenvironment. greater detail in performance measures.How can risk be managed and the These details will provide lead indicatorsright decision matrix implemented? about where the business or the environment surrounding the businessRisk must become an intricate part of might be headed.the business by being embraced as apart of the organisational culture. Risk What incentives can be put in placemanagement should be done within the to build a high-performing financebusiness, so that it is understood and team?collectively owned by the organisation.Financial and business models are more Communicating with the team about thelikely to be aligned if risk is dealt with business strategy, and how their roleon a daily basis and talked about within fits into this, will make them morethe organisation. engaged, motivated and committed.
  2. 2. About the CFO Summit 2013 The Finance Network – marcus evans Summits group This unique forum will take place at the RACV Royal Pines Golf Resort & Spa, Gold delivers peer-to-peer information Coast, Queensland, Australia, 10 - 12 March 2013. Offering much more than any on strategic matters, professional conference, exhibition or trade show, this exclusive meeting will bring together trends and breakthrough esteemed industry thought leaders and solution providers to a highly focused and innovations. interactive networking event. The Summit includes presentations on ensuring structural consistency, utilising digital and social media to boost financial results and improving the quality and speed of decision making to deliver improved outcomes. www.cfo-anz.com Please note that the Summit is a Contact closed business event and the number of participants strictly Maria Gregoriou, Journalist, marcus evans, Summits Division Tel: + 357 22 849 400 Email: press@marcusevanscy.com For more information please send an email to info@marcusevanscy.com All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.comAbout marcus evans Summitsmarcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discussstrategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity toindividually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings.For more information, please visit: www.marcusevans.comUpcoming EventsCFO Summit (North America) - www.cfosummits.comChief Procurement Officer Summit (North America) - www.cpo-summit.comEnergy CFO Summit (North America) - www.energycfosummit.comTo view the web version of this interview, please click here: www.cfo-anz.com/AlisonHarrop

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