Improving Office Efficiency in Healthcare - Cassie Butler, PhoneTree®


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Cassie Butler from PhoneTree®, a solution provider company at the marcus evans National Healthcare CFO Summit Spring 2012 and National Healthcare CFO Summit Fall 2012, on increasing practice revenue through office efficiency.
Interview with: Cassie Butler, Regional Sales Manager, PhoneTree®

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Improving Office Efficiency in Healthcare - Cassie Butler, PhoneTree®

  1. 1. Improving Office Efficiency in HealthcareInterview with: Cassie Butler, Phone messages can be left for the In order for revenue to come in,Regional Sales Manager, patient on a home phone, or a cell patients must show up. A doctor mayPhoneTree phone along with a text message and have ten appointments per day, but if an email, to ensure they are not only two patients do not come, a lot of reminded of their upcoming money and time is lost.“Healthcare Chief Financial appointments, but that they do notOfficers (CFOs) can increase their forget. This technique is called Audio Decreasing no-show patients isorganization’s revenue by having an Visual Impression Paring. The critical.automated system that reminds messaging system allows two waypatients of appointments, annual communication, so patients can press What can be done to guaranteeexams, customer satisfaction surveys, 0 to transfer to a live person in the repeat patients?compliancy issues, and when they hospital.have a balance overdue,” says Cassie I n t o d ay ’ s e c o n o mi c c l i m a t e ,Butler, Regional Sales Manager, healthcare providers must ensurePhoneTree. This would allow patients return. Loyalty can bereceptionists to take care of patientsin the waiting room, decreasing Healthcare CFOs produced by creating a strong relationship with patients and treatingpatient wait time. them like customers through outreachFrom a solution provider company at must improve programs, recall programs, and con ti n u ed pati en t to pr ac ti cethe upcoming marcusNational Healthcare CFO Summit evans office efficiency, interaction. Patients like to feel important; they want to feel like theySpring 2012 and NationalHealthcare CFO Summit Fall 2012, information are being heard, so communication is crucial. Nobody goes back to aButler shares her thoughts on bringing hospital that is cold, clinical and non-in revenue through increased officeefficiency. tracking and human like.How can hospitals become more reporting within By sending patients happy birthday and holiday wishes, pre-care and postefficient? their hospitals -care instructions and customized messages about their annual exams,Hospitals are currently handling it shows that the hospital carespatient appointments inefficiently. enough to reach out to them. It is notStaff are calling each patient to just about taking their money becauseremind them of their appointment and How can Healthcare CFOs increase they came for an annual visit, but aoften do not get an answer, and practice revenue? way of showing that they recognizeunfortunately it is hard enough to them as human beings.make the calls during the day, so Healthcare CFOs can increase theirthere definitely is no time for a retry, organization’s revenue by having an Any final comments?or calling a secondary number. Having automated system that remindsan automated messaging system in patients of upcoming appointments, Healthcare CFOs must improve officeplace could take care of this and allow recalls patients for follow up exams, efficiency, information tracking andstaff to take care of patients in the and help to collect overdue balances. reporting within their hospitals. Staffwaiting room, decreasing patient wait This allows staff who were previously are currently wasting time ontime and the time spent handling doing these tasks to work more processes that can easily be solvedincoming calls. efficiently within the practice. through automated systems.
  2. 2. The Finance Network - For more information on the National Healthcare CFO Summit Spring 2012 and marcus evans Summits group the National Healthcare CFO Summit Fall 2012, please send an email to delivers peer-to-peer information on or visit the website: strategic matters, professional trends and breakthrough innovations. Contact Stacey Melvin, Journalist, marcus evans, Summits Division Please note that the Summit is a Tel: + 357 22 849 400 closed business event and the Email: number of participants strictly limited. For more information please send an email to All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.comAbout PhoneTreePhoneTree HealthWave automated messaging solutions send messages by phone, text, and email and are customizable to meetyour specific needs. Drive efficiency, increase revenue, and enhance patient relations. A HealthWave solution will work with anyWindows based practice management system. We have superior in-house customer support, and your satisfaction is guaranteed.www.phonetree.comAbout marcus evans Summitsmarcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discussstrategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity toindividually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings.For more information, please visit www.marcusevans.comUpcoming EventsCFO Asia Summit - www.cfoasiasummit.comCFO Summit (Australia & New Zealand) - www.cfo-anz.comEuropean Tax Summit - www.taxsummit.comTo view the web version, please click here: