Why Public Awareness is Critical for Boosting Energy Investment - John Hofmeister, Citizens for Affordable Energy


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John Hofmeister, a speaker at the marcus evans Petrochemical & Refining Summit 2013, on ensuring energy for the future.
Interview with: John Hofmeister, Former President, Shell Oil Company and Chief Executive, Citizens for Affordable Energy

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Why Public Awareness is Critical for Boosting Energy Investment - John Hofmeister, Citizens for Affordable Energy

  1. 1. Interview with: John Hofmeister,Former President, Shell OilCompany and Chief Executive,Citizens for Affordable Energy“Energy producers need to think ofconsumers, and not wholesalers, astheir customers,” says John Hofmeister,Former President, Shell Oil Companyand Chief Executive, Citizens forAffordable Energy. “It is consumersentiment that sets the parameters forthe public dialogue on energy. To besuccessful in the 21st century, energycompanies must open up, become partof the dialogue on an ongoing basis andeducate the public,” he adds.Hofmeister is a speaker at the marcusevans Petrochemical & RefiningSummit 2013, in Austin, Texas, July15-16.How can we ensure affordable andavailable energy for the future?This starts with public awareness andeducation. It is critical that energycompanies get public support for thechanges and investments that arepossible in the sector, becausegovernments follow public sentiment.They are passive reactive.If the public fears the risks associatedwith energy investment, it will protest,and the government response willreflect that sentiment. This just bringseverything to a standstill.Secondly, government awareness is alsoneeded, for what is required over theshort and long term, to support allenergy needs and build out the systemsof the 21st century.Thirdly, the industry has to prove itscase and demonstrate it knows how tomanage risk. This requires a level oftransparency from them, increasedengagement and preparedness forincreased scrutiny.The winning formula is the combinationof public awareness, governmentawareness and industry engagement.That is how energy companies will beable to invest in the ways they need to.The demand for energy will onlyincrease, so we need to figure out howto make it happen and not how toprevent it. This kind of spendingstimulates economies, creates jobs andgenerates revenue for governments.When we hold back energy investment,we are our own worst enemy.What key messages could you sharefrom your book, “Why We Hate theOil Companies: Straight talk from anenergy insider”?We are all part of this process, becausewe are all consumers. Energy producersneed to look at consumers differently,and realize they need to satisfy the endconsumer. It is not an internal businessin and of itself. There has to be moreoutreach, engagement, explanation andscrutiny for there to be betterrelationships. There is no reason why itcannot happen.The reason why we hate oil companiesis because we do not know what they doand how they do it. They are tooinwardly focused, which is the wrongapproach to have. Energy companiesshould be forthcoming and engaging asa matter of good practice. We will all bebetter off if we have a much better setof relationships.What energy solutions could theindustry capitalize on today?In the near term, we have to keep doingwhat we are doing to keep the worldsupplied with energy.As oil becomes more difficult and costlyto obtain, the opportunity to shift tonatural gas for transportation fuelproduction is here and now. Three outof the five ways of using natural gas aresuitable for trucks, trains and ships.That could occupy us for the next 20-40years. In the meantime, the R&Dneeded for renewable energy needs tomove forward. We are not there yet onwind, solar and biofuels. Third, it wouldbe wrong to give up on coal, as it willcontinue to play an important part ofthe future, so we must expand on thetechnologies to clean it. Fourth, nuclearstill has great promise because it is soefficient, but we could look intoalternative fuel sources such asthorium, to give nuclear a new life.Energycompaniesshould beforthcomingand engagingas a matter ofgood practiceBoosting Energy InvestmentWhy Public Awareness is Critical for
  2. 2. The Energy Network - marcusevans Summits group deliverspeer-to-peer information onstrategic matters, professionalt r e n d s a n d b r e a k t h r o u g hinnovations.Please note that the Summit is aclosed business event and thenumber of participants strictlylimited.About the Petrochemical & Refining Summit 2013This unique forum will take place at the Barton Creek Resort & Spa, Austin, Texas,July 15-16, 2013. Offering much more than any conference, exhibition or tradeshow, this exclusive meeting will bring together esteemed industry thought leadersand solution providers to a highly focused and interactive networking event. TheSummit includes presentations on Process Safety, Regulatory Climate Change,Future Outlook, Operational Excellence, and Developing Your Workforce.www.petrochemicalrefiningsummit.comContactSarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, SummitsDivisionTel: + 357 22 849 313Email: press@marcusevanscy.comFor more information please send an email to info@marcusevanscy.comAll rights reserved. The above content may be republished or reproduced. Kindlyinform us by sending an email to press@marcusevanscy.comAbout marcus evans Summitsmarcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discussstrategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity toindividually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings.For more information, please visit: www.marcusevans.comUpcoming EventsGeneration Summit - www.generationsummit.comDistribution Technology & Innovation Summit - www.dti-summit.comPower Plant Management Summit - www.ppm-summit.comTransmission & Distribution Summit - www.t-dsummit.comTo view the web version of this interview, please click here: www.petrochemicalrefiningsummit.com/JohnHofmeister